MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
BA (Hons) Sales and Marketing Management
Llandaff Campus
INTAKE: September
Program Overview
The BA (Hons) Sales and Marketing Management program at Cardiff Metropolitan University offers a comprehensive education tailored to individuals aspiring to excel in the dynamic field of sales and marketing. This program equips students with the knowledge, skills, and practical experience necessary to thrive in a competitive business environment. Through a blend of academic theory and real-world application, students develop expertise in sales strategies, market analysis, consumer behavior, branding, digital marketing, and relationship management. The curriculum is designed to provide a deep understanding of sales and marketing principles while fostering critical thinking, problem-solving, and communication skills essential for success in sales and marketing roles. With a focus on industry-relevant knowledge and hands-on experience, graduates are well-prepared to pursue various career opportunities in sales, marketing, and related fields.
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Sales Strategy and Management: Students learn about the development and implementation of effective sales strategies tailored to different market segments and business objectives. They explore sales planning, forecasting, territory management, pricing strategies, and sales force management techniques.
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Marketing Planning and Analysis: The program covers the fundamentals of marketing planning, market research methodologies, and data analysis techniques. Students learn to conduct market research, analyze consumer behavior, identify market trends, and develop marketing strategies to target specific customer segments.
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Brand Management and Promotion: Branding is a critical aspect of marketing, and students gain insights into brand management principles, brand positioning, brand identity development, and brand communication strategies. They also learn about advertising, public relations, and promotional techniques to build brand awareness and loyalty.
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Digital Marketing and E-commerce: With the increasing importance of digital channels, students are exposed to concepts and tools related to digital marketing, social media marketing, search engine optimization (SEO), content marketing, email marketing, and e-commerce strategies. They understand how to leverage digital platforms to reach and engage customers effectively.
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Customer Relationship Management (CRM): The program emphasizes the significance of building and maintaining strong customer relationships. Students learn about CRM systems, customer segmentation, customer lifetime value analysis, and strategies for customer retention and loyalty enhancement.
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Professional Skills Development: In addition to academic knowledge, the program focuses on developing essential professional skills such as communication, negotiation, presentation, and teamwork. Students engage in practical exercises, case studies, role-plays, and industry projects to enhance their practical skills and readiness for the workplace.
Location
Llandaff Campus
Score
IELTS: 6
Tuition Fee
£ 16000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.
It is important to note that the availability and criteria of scholarships may vary each year.
The BA (Hons) Sales and Marketing Management program at Cardiff Metropolitan University prepares students for diverse and rewarding career paths in the fields of sales, marketing, and business development. Graduates of this program possess a comprehensive understanding of sales strategies, marketing techniques, consumer behavior, and relationship management, making them highly valued professionals in the industry.
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Sales Manager/Executive: Graduates can pursue roles as sales managers or executives in various industries, including retail, consumer goods, technology, and services. They are responsible for leading sales teams, setting sales targets, developing sales strategies, and nurturing client relationships to drive revenue growth.
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Marketing Manager/Coordinator: With a strong foundation in marketing principles, graduates can work as marketing managers or coordinators, overseeing marketing campaigns, conducting market research, analyzing consumer trends, and developing marketing strategies to promote products and services effectively.
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Digital Marketing Specialist: Given the increasing importance of digital channels in today's marketing landscape, graduates can specialize in digital marketing roles. They can work as digital marketing specialists, focusing on social media marketing, content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
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Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness and equity. They oversee brand positioning, product launches, advertising campaigns, and brand communication activities.
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Advertising Executive: Careers in advertising agencies are also viable options for graduates. They can work as advertising executives, contributing to the development and execution of creative advertising campaigns across various media platforms.
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Public Relations (PR) Specialist: Graduates can explore roles in public relations, managing communication between organizations and the public. They handle media relations, crisis management, event planning, and reputation management to maintain a positive public image for their employers or clients.
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Business Development Manager: Graduates can pursue business development roles, focusing on identifying new business opportunities, building strategic partnerships, and expanding market reach for their organizations.
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Retail Manager: In the retail sector, graduates can work as retail managers, overseeing store operations, managing sales teams, and implementing marketing strategies to drive sales and customer engagement.
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Market Research Analyst: Careers in market research involve analyzing market trends, consumer behavior, and competitor strategies to provide insights for strategic decision-making in sales and marketing.
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Entrepreneurship: Armed with knowledge and skills in sales and marketing, some graduates may choose to start their own businesses or ventures, leveraging their expertise to develop and market products or services.
