MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
BA (Hons) Public Relations (PR) and Marketing Management
Llandaff Campus
INTAKE: September
Program Overview
The BA (Hons) Public Relations (PR) and Marketing Management program at Cardiff Metropolitan University offers students a comprehensive understanding of the dynamic fields of public relations and marketing. This program is designed to provide students with a blend of theoretical knowledge and practical skills required to succeed in the fast-paced world of communication and marketing. Throughout the course, students delve into key areas such as strategic communication, media relations, digital marketing, branding, and campaign management, equipping them with the expertise needed to thrive in diverse industries.The BA (Hons) Public Relations (PR) and Marketing Management program at Cardiff Metropolitan University prepares students for diverse career opportunities in PR agencies, advertising firms, corporate communications departments, nonprofit organizations, and government institutions. Graduates of this program can pursue roles such as PR executive, marketing manager, digital strategist, brand consultant, communications specialist, or social media manager. The program emphasizes professional development, equipping students with transferable skills in communication, strategic thinking, problem-solving, and creativity, essential for success in today's competitive marketing and PR landscape.
1. Strategic Communication and PR Strategy Students explore the principles of strategic communication and learn how to develop effective PR strategies that align with organizational goals. They understand the importance of reputation management and crisis communication in today's interconnected world.
2. Media Relations and Stakeholder Engagement The program emphasizes the role of media relations in shaping public perception. Students learn how to build relationships with journalists, manage press releases, and leverage media platforms to enhance brand visibility and reputation.
3. Digital Marketing and Social Media Management In the era of digitalization, students gain practical skills in digital marketing, including social media management, content creation, and online campaign optimization. They explore emerging trends in digital communication and apply data analytics to measure campaign effectiveness.
4. Brand Development and Management Students examine the fundamentals of brand development, exploring techniques to create and maintain strong brand identities. They learn how to conduct market research, position brands effectively, and develop integrated marketing communications plans.
5. Campaign Planning and Execution The program equips students with the ability to plan, execute, and evaluate marketing campaigns across different platforms and channels. Students work on real-world projects, applying their knowledge to create impactful campaigns that resonate with target audiences.
Location
Llandaff Campus
Score
IELTS: 6
Tuition Fee
£ 16000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.
It is important to note that the availability and criteria of scholarships may vary each year.
The BA (Hons) Public Relations (PR) and Marketing Management program at Cardiff Metropolitan University prepares graduates for exciting and diverse career prospects in the fields of public relations, marketing, communications, and media. Equipped with a blend of strategic communication skills, marketing expertise, and practical experience, students are well-positioned to pursue rewarding roles across various industries.
1. Public Relations Executive/Manager: Graduates can embark on careers as PR executives or managers, responsible for developing and implementing PR strategies, managing media relations, and enhancing organizational reputation.
2. Marketing Manager/Director: With a strong foundation in marketing principles, graduates can pursue roles in marketing management, overseeing promotional activities, market research, brand development, and campaign planning.
3. Digital Marketing Specialist: In the digital age, there is a growing demand for professionals well-versed in digital marketing strategies. Graduates can specialize in areas such as social media management, content marketing, SEO, and online advertising.
4. Communications Consultant: Graduates may work as communications consultants, advising organizations on effective communication strategies, crisis management, and stakeholder engagement.
5. Brand Strategist/Consultant: The program equips students with the skills to develop and manage brands effectively. Graduates can work as brand strategists or consultants, helping businesses define their brand identities and differentiate themselves in competitive markets.
6. Advertising Executive/Creative: Graduates with expertise in marketing and PR can pursue roles in advertising agencies, contributing to creative campaigns, copywriting, and media planning.
7. Event Manager: Those interested in event management can utilize their skills to plan and coordinate promotional events, product launches, and corporate gatherings.
8. Social Media Manager: As businesses increasingly rely on social media for marketing and customer engagement, graduates can excel in roles focused on social media management and community building.
9. Market Research Analyst: Graduates can pursue careers in market research, analyzing consumer behavior, conducting surveys, and providing insights to support strategic decision-making.
10. Corporate Communications Specialist: Organizations value professionals who can effectively manage internal and external communications. Graduates can play key roles in corporate communications departments.
