MSc Strategic Marketing with Digital Media Management

Postgraduate Programs:

• Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
• English Language Proficiency:
  • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
  • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
  • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.

6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

The MSc Strategic Marketing with Digital Media Management course at the University of Hertfordshire prepares students for a wide range of career opportunities in the digital marketing field. The combination of strategic marketing principles, digital media management skills, and practical experience equips graduates with the competencies sought after by employers in today's digital landscape.

1. Digital Marketing Manager: Graduates of the MSc Strategic Marketing with Digital Media Management course can pursue careers as digital marketing managers. They are responsible for developing and implementing digital marketing strategies, managing digital advertising campaigns, optimizing online presence, and analyzing marketing performance. With their comprehensive understanding of digital media platforms and strategic marketing principles, graduates are well-equipped to excel in this role.

2. Social Media Strategist: Social media has become a crucial component of modern marketing strategies. Graduates of this course can work as social media strategists, responsible for creating and executing social media marketing plans, managing social media accounts, engaging with the target audience, and measuring social media campaign effectiveness. Their knowledge of digital media management and strategic marketing enables them to effectively leverage social media platforms for brand building and customer engagement.

3. Digital Content Manager: With their expertise in digital media and marketing, graduates can pursue careers as digital content managers. They are responsible for creating and managing digital content across various platforms, ensuring consistency in brand messaging, and optimizing content for different digital channels. They play a crucial role in developing engaging and relevant content that resonates with the target audience and drives customer acquisition and retention.

4. Digital Marketing Consultant: Graduates can work as digital marketing consultants, providing expert advice and guidance to businesses on their digital marketing strategies. They analyze market trends, conduct competitive research, identify opportunities for improvement, and develop customized digital marketing plans. As consultants, they work with diverse clients and industries, offering insights and recommendations to optimize their digital marketing efforts and achieve business objectives.

5. Digital Analytics Specialist: In today's data-driven marketing landscape, there is a growing demand for professionals with expertise in digital analytics. Graduates of this course can pursue careers as digital analytics specialists, responsible for collecting, analyzing, and interpreting data to gain insights into consumer behavior, campaign effectiveness, and ROI. They use tools and techniques to measure the performance of digital marketing initiatives and provide recommendations for optimization.

6. E-commerce Manager: The rise of online shopping has created a need for skilled professionals who can manage e-commerce operations. Graduates can work as e-commerce managers, responsible for overseeing online sales platforms, optimizing user experience, implementing digital marketing strategies to drive traffic and conversions, and managing online customer relationships. Their understanding of digital media and marketing strategies enables them to effectively navigate the e-commerce landscape.

7. Entrepreneurship and Start-ups: Graduates with an entrepreneurial mindset can leverage their skills and knowledge to start their own digital marketing agencies or consultancy firms. They can provide digital marketing services to businesses, helping them establish a strong online presence, generate leads, and drive business growth. The program equips graduates with the necessary business acumen and marketing expertise to succeed as entrepreneurs in the digital marketing industry.