BA (Hons) Fashion Buying and Brand Management

Llandaff Campus

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Buying and Brand Management program at Cardiff Metropolitan University offers students an immersive experience in the world of fashion, combining the strategic aspects of buying with the creative aspects of brand management. This degree equips students with a comprehensive understanding of the global fashion industry, focusing on consumer behavior, brand development, trend analysis, and merchandising strategies. Students gain practical skills through industry placements and live projects, preparing them for successful careers in fashion buying, retail management, and brand development.The BA (Hons) Fashion Buying and Brand Management program at Cardiff Metropolitan University is designed to nurture creative thinkers and strategic professionals in the fashion industry. Students graduate with a blend of practical skills, theoretical knowledge, and industry experience, ready to make a significant impact in the dynamic world of fashion.

1. Comprehensive Understanding of Fashion Business: Students delve into the business side of fashion, studying key areas such as fashion marketing, retail operations, supply chain management, and market analysis. They gain insights into the complexities of the global fashion industry, including trends, consumer behavior, and retail strategies.

2. Fashion Buying and Merchandising Skills: The program focuses on developing students' skills in fashion buying and merchandising. They learn how to identify market trends, negotiate with suppliers, manage budgets, and make informed purchasing decisions. Students gain hands-on experience through practical exercises and industry placements.

3. Brand Development and Management: Students explore the art of brand development and management, learning how to build strong and recognizable fashion brands. They study branding strategies, consumer engagement, digital marketing, and brand storytelling to create compelling brand narratives.

4. Industry-Relevant Projects and Placements: The program emphasizes real-world experience through industry placements and live projects with fashion companies. Students collaborate with industry professionals, gaining practical skills and insights into the day-to-day operations of fashion businesses.

5. Entrepreneurial Skills and Innovation: Cardiff Metropolitan University fosters entrepreneurial spirit among students, encouraging them to explore innovative approaches to fashion buying and brand management. Students learn how to identify market opportunities, develop business plans, and launch their own fashion ventures.

6. Career Preparation and Industry Networking: Graduates are well-prepared for careers in fashion buying, brand management, retail merchandising, product development, and marketing. The program provides networking opportunities with industry professionals and guest lectures from leading fashion experts.

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Location

Llandaff Campus

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Score

IELTS: 6

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Tuition Fee

£ 16000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above. 

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.

Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.

Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.

Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.

Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.

External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year.

The BA (Hons) Fashion Buying and Brand Management program at Cardiff Metropolitan University prepares graduates for exciting and diverse career opportunities within the global fashion industry. Equipped with a blend of strategic business acumen and creative flair, students develop essential skills that are highly valued by employers in fashion retail, buying, brand management, and related fields.  

  1. Fashion Buyer: Graduates can pursue careers as fashion buyers, responsible for selecting and purchasing merchandise for retail stores or online platforms. They analyze consumer trends, negotiate with suppliers, and manage inventory to ensure profitability and customer satisfaction.

  2. Brand Manager: With a focus on brand development and consumer engagement, graduates can become brand managers, overseeing the strategic direction of fashion brands. They develop marketing campaigns, build brand identity, and ensure brand consistency across all touchpoints.

  3. Retail Merchandiser: Graduates can work as retail merchandisers, responsible for planning and implementing strategies to maximize sales and profitability. They analyze sales data, manage stock levels, and collaborate with buyers and marketers to optimize product offerings.

  4. Fashion Marketing Specialist: Careers in fashion marketing involve promoting brands and products to target audiences. Graduates can work in roles such as marketing coordinator, digital marketer, or social media manager, driving brand visibility and engagement.

  5. Product Developer: Graduates can pursue roles in product development, working closely with designers and manufacturers to bring new fashion products to market. They ensure that products meet quality standards, market demand, and brand objectives.

  6. Fashion Entrepreneur: Some graduates may choose to start their own fashion businesses, such as boutique stores, online fashion platforms, or consulting firms. The program equips students with entrepreneurial skills and industry insights to launch and manage successful ventures.

  7. Fashion Retail Manager: Graduates can progress into retail management roles, overseeing operations in fashion stores or departments. They are responsible for sales performance, staff management, customer service, and overall store profitability.

  8. Supply Chain and Logistics Specialist: Careers in supply chain management and logistics are also open to graduates, involving the efficient movement and delivery of fashion products from suppliers to consumers.

  9. Trend Forecaster: Graduates may work as trend forecasters, analyzing market trends and consumer behavior to predict future fashion trends. They provide valuable insights to brands and retailers to inform product development and marketing strategies.

  10. Fashion Consultant or Analyst: Graduates can work as consultants or analysts, advising fashion companies on market trends, consumer preferences, and competitive landscapes.


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