MSc Strategic Marketing with Global Business Development

Postgraduate Programs:

• Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
• English Language Proficiency:
  • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
  • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
  • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.

6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

The University of Hertfordshire provides career support services to students, including networking events, industry connections, and access to job opportunities. The program's practical approach, industry projects, and emphasis on developing transferable skills enhance graduates' employability in the competitive marketing and business sectors.

1. Marketing Manager: Graduates of the MSc Strategic Marketing with Global Business Development course can pursue careers as marketing managers in various industries. They can lead marketing teams, develop marketing strategies, oversee promotional campaigns, manage brand development, and analyze market trends to drive business growth.

2. International Business Development Manager: With a focus on global business development, graduates are well-equipped to pursue roles as international business development managers. They can work for multinational corporations, expanding their business operations into new markets, identifying growth opportunities, negotiating partnerships, and implementing strategic initiatives to drive international business growth.

3. Brand Manager: The course provides a strong foundation in brand management, making graduates suitable for roles as brand managers. They can be responsible for managing and enhancing the reputation and perception of a brand, developing brand strategies, executing brand campaigns, and ensuring consistent brand messaging across various channels.

4. Digital Marketing Specialist: In today's digital age, businesses heavily rely on digital marketing strategies. Graduates can excel as digital marketing specialists, leveraging their knowledge in digital marketing techniques, such as search engine optimization (SEO), social media marketing, content marketing, and digital advertising, to drive online visibility, engagement, and lead generation.

5. Market Research Analyst: The program equips students with the skills to gather and analyze market data, making them well-suited for careers as market research analysts. They can work for market research firms or within organizations, conducting market research studies, analyzing consumer behavior, identifying market trends, and providing insights to support strategic decision-making.

6. Entrepreneurial Ventures: Graduates with an entrepreneurial mindset can pursue their own ventures or work in startup environments. They can apply their strategic marketing and global business development knowledge to identify business opportunities, develop innovative marketing strategies, and create sustainable business models.

7. Consulting Roles: The MSc Strategic Marketing with Global Business Development course prepares graduates for consulting roles in marketing and international business. They can work for consulting firms, offering strategic advice to businesses on marketing strategies, market entry strategies, brand management, and international expansion.

8. Further Research or Academic Careers: Graduates interested in research or academic careers can pursue doctoral studies or teaching positions. They can contribute to the field of marketing and international business through research, publication, and knowledge dissemination.