MSc Finance and Investment Banking
The MSc Finance and Investment Banking program at the University of Hertfordshire is de...
MSc Management with Digital Marketing
Hatfield Campus
INTAKE: Jan & Sept
Program Overview
The MSc Management with Digital Marketing course at the University of Hertfordshire is designed to provide students with a comprehensive understanding of management principles and specialized knowledge in digital marketing strategies and techniques. This program combines core management subjects with modules focusing on the latest digital marketing trends and practices. It aims to equip students with the skills and knowledge needed to succeed in today's digital-driven business environment.
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Holistic Management Education: The MSc Management with Digital Marketing course offers a holistic approach to management education. Students study core management modules that cover essential topics such as strategic management, marketing management, organizational behavior, and financial analysis. This foundational knowledge provides students with a strong understanding of management principles and practices, which they can apply in the context of digital marketing.
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Digital Marketing Expertise: The program places a strong emphasis on digital marketing, equipping students with specialized knowledge and skills in this rapidly evolving field. Students learn about digital marketing strategies, consumer behavior in the digital age, search engine optimization (SEO), social media marketing, content marketing, data analytics, and other relevant topics. They also gain practical experience through hands-on projects, case studies, and industry partnerships.
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Cutting-Edge Technology: The University of Hertfordshire provides students with access to cutting-edge technology and digital marketing tools. Students have the opportunity to work with industry-standard software and analytics platforms used in digital marketing. This practical exposure helps students develop proficiency in using digital marketing tools and prepares them to apply these skills in real-world marketing scenarios.
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Industry Engagement and Guest Lectures: The university maintains strong connections with industry partners and invites guest speakers from the digital marketing field. Students benefit from guest lectures and workshops delivered by industry experts, gaining insights into the latest trends, strategies, and challenges in digital marketing. These interactions provide valuable networking opportunities and industry perspectives.
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Applied Learning and Practical Projects: The MSc Management with Digital Marketing course emphasizes applied learning and practical projects. Students are encouraged to apply theoretical concepts to real-world scenarios through marketing campaigns, digital marketing audits, and consulting projects. This experiential learning approach allows students to develop practical skills and gain hands-on experience in planning, executing, and evaluating digital marketing strategies.
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Career Development: The University of Hertfordshire provides career development support to help students enhance their employability in the digital marketing field. Students have access to career workshops, networking events, and guidance from industry professionals. The university's strong industry links and reputation enhance students' chances of securing internships, placements, or employment in digital marketing roles.
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Research and Innovation: The university's research expertise in digital marketing informs the curriculum and ensures that students receive the latest knowledge and insights. Students may have opportunities to engage in research projects, contributing to advancements in the field of digital marketing. This research-driven approach enhances students' analytical and critical thinking skills and prepares them to tackle complex marketing challenges.
The MSc Management with Digital Marketing course at the University of Hertfordshire prepares graduates for a wide range of career opportunities in digital marketing, marketing management, brand management, social media marketing, and related fields. Graduates can work in marketing agencies, e-commerce companies, multinational corporations, or start their own digital marketing ventures.
Location
Hatfield Campus
Score
IELTS:6
Tuition Fee
£ 15450
Postgraduate Programs:
- Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
- PTE: A minimum overall score of 62-67, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.
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Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.
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Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.
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Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.
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Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.
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Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.
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Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.
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External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.
It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.
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Digital Marketing Manager: Graduates of the MSc Management with Digital Marketing course can pursue careers as digital marketing managers. They are responsible for developing and implementing digital marketing strategies to enhance brand awareness, drive website traffic, and increase customer engagement. Digital marketing managers oversee various online marketing channels such as social media, search engine marketing, content marketing, and email marketing. They analyze data, monitor campaign performance, and make data-driven decisions to optimize marketing efforts.
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E-commerce Manager: With their expertise in digital marketing, graduates can work as e-commerce managers. They focus on driving online sales and managing the overall e-commerce operations of an organization. E-commerce managers oversee website development, user experience optimization, online advertising, and conversion rate optimization. They work closely with cross-functional teams to ensure seamless online customer experiences and maximize revenue generation through online channels.
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Social Media Manager: Graduates can pursue careers as social media managers, specializing in managing and executing social media strategies for organizations. They create engaging content, manage social media platforms, and monitor brand mentions and customer interactions. Social media managers analyze performance metrics, identify trends, and implement strategies to increase brand visibility, enhance customer engagement, and drive social media ROI.
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SEO Specialist: Graduates can work as SEO specialists, responsible for optimizing websites to improve their search engine rankings and visibility. They conduct keyword research, optimize website content, and implement on-page and off-page SEO techniques. SEO specialists monitor website performance, analyze traffic data, and make recommendations to improve organic search visibility and drive targeted traffic to the website.
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Digital Marketing Analyst: Graduates can pursue careers as digital marketing analysts, specializing in data analysis and insights generation. They collect and analyze digital marketing data, identify trends and patterns, and provide actionable recommendations to optimize marketing strategies. Digital marketing analysts work with various analytics tools to measure campaign effectiveness, customer behavior, and return on investment. They help organizations make data-driven decisions to enhance marketing performance.
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Content Marketing Manager: Graduates can work as content marketing managers, responsible for creating and managing content strategies that align with the organization's marketing objectives. They oversee content creation, distribution, and promotion across different digital channels. Content marketing managers develop engaging and relevant content that attracts and retains the target audience, enhances brand credibility, and supports lead generation and conversion efforts.
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Marketing Consultant: Graduates can pursue careers as marketing consultants, offering specialized expertise in digital marketing strategies to businesses. Marketing consultants work with clients to assess their marketing needs, develop tailored strategies, and provide recommendations to achieve their marketing goals. They may work on a freelance basis or as part of marketing consulting firms, offering their expertise to diverse industries and organizations.
The MSc Management with Digital Marketing course at the University of Hertfordshire equips graduates with the knowledge and skills to excel in various digital marketing roles. The increasing demand for professionals with digital marketing expertise across industries offers promising career opportunities. Graduates can find employment in marketing agencies, digital marketing departments of companies, e-commerce firms, startups, and consulting firms.
