MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
BA (Hons) Brand and Marketing Management with Placement year
Llandaff Campus
INTAKE: September
Program Overview
The BA (Hons) Brand and Marketing Management with Placement Year program at Cardiff Metropolitan University is designed to equip students with essential skills and knowledge in brand development, marketing strategy, consumer behavior, and digital marketing. This four-year degree integrates academic study with practical experience through a year-long placement in industry, allowing students to apply theoretical concepts in real-world settings. The curriculum emphasizes critical thinking, creativity, and analytical skills, preparing graduates for careers in brand management, marketing consultancy, digital marketing, and related fields. Students develop competencies in market research, brand communication, campaign management, and strategic planning, gaining insights into contemporary marketing practices and emerging trends.
1. Comprehensive Understanding of Brand Development: Students explore the intricacies of brand creation, management, and communication, learning how to develop brand strategies aligned with organizational objectives and consumer preferences. They delve into brand equity, positioning, and brand identity development.
2. Marketing Strategy and Planning: The program equips students with the skills to formulate and execute effective marketing strategies. They learn to conduct market research, analyze market trends, and develop marketing plans that drive business growth and competitive advantage.
3. Digital Marketing and Social Media Management: In an increasingly digital landscape, students gain hands-on experience in digital marketing techniques, including social media marketing, content creation, SEO, and online advertising. They understand how to leverage digital platforms to enhance brand visibility and engagement.
4. Consumer Behavior and Market Insights: Understanding consumer behavior is essential in marketing. Students study consumer motivations, decision-making processes, and market segmentation strategies to develop targeted marketing campaigns that resonate with specific consumer groups.
5. Professional Placement Experience: The placement year provides students with invaluable industry experience. They work within marketing departments of organizations, agencies, or businesses, applying theoretical knowledge in practical settings. This experience enhances employability and allows students to build professional networks.
6. Career Preparation and Employability Skills: Throughout the program, students develop key employability skills such as communication, teamwork, project management, and presentation skills. They receive career guidance and support to transition smoothly from university to the professional workplace.
Location
Llandaff Campus
Score
IELTS: 6
Tuition Fee
£ 16000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.
It is important to note that the availability and criteria of scholarships may vary each year.
The BA (Hons) Brand and Marketing Management with Placement Year program at Cardiff Metropolitan University prepares graduates for diverse and rewarding careers in the dynamic field of brand management, marketing strategy, and digital marketing. With a strong emphasis on practical experience gained through a year-long industry placement, graduates are equipped with a blend of theoretical knowledge and hands-on skills essential for success in the marketing industry.
1. Brand Manager: Graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies to enhance brand awareness, loyalty, and equity. They oversee all aspects of brand management, including positioning, communication, and product development.
2. Marketing Executive/Coordinator: Marketing executives play a pivotal role in executing marketing campaigns, managing social media platforms, and conducting market research. They collaborate with teams to develop marketing strategies aligned with organizational objectives.
3. Digital Marketing Specialist: The increasing significance of digital platforms has led to a growing demand for digital marketing specialists. Graduates can excel in roles focused on SEO, social media marketing, content creation, email marketing, and online advertising.
4. Market Research Analyst: Market research analysts gather and analyze data to evaluate market trends, consumer behavior, and competitive landscapes. They provide insights that inform marketing strategies and business decisions.
5. Advertising Account Executive: Graduates can work in advertising agencies as account executives, managing client relationships and coordinating advertising campaigns. They collaborate with creative teams to develop impactful advertising strategies.
6. Marketing Consultant: With a strong foundation in marketing strategy and consumer behavior, graduates can pursue consultancy roles, offering expertise to businesses on branding, market positioning, and promotional strategies.
7. Media Planner/Buyer: Media planners and buyers work with advertising agencies or media companies to plan and purchase advertising space across various media channels, ensuring optimal exposure for marketing campaigns.
8. Public Relations (PR) Specialist: Graduates can explore roles in PR, managing public perception and communication strategies for organizations. They work to enhance brand reputation and manage crisis communications.
9. Entrepreneurship and Start-up Ventures: Equipped with knowledge of brand development and marketing, graduates may choose to launch their own businesses or ventures, leveraging their skills to establish and promote new brands or services.
10. Further Studies and Academic Research: Some graduates may pursue postgraduate studies or research in marketing, branding, or related fields to deepen their expertise and pursue careers in academia or research institutions.
