MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
BA (Hons) Brand and Marketing Management
Llandaff Campus
INTAKE: September
Program Overview
The BA (Hons) Brand and Marketing Management program at Cardiff Metropolitan University offers a comprehensive curriculum designed to develop students' understanding of branding strategies, consumer behavior, market trends, and digital marketing techniques. This degree combines theoretical knowledge with practical skills to prepare students for careers in brand management, advertising, digital marketing, and market research. Throughout the program, students engage in real-world projects, industry placements, and guest lectures from marketing professionals, providing valuable insights into contemporary marketing practices. The curriculum emphasizes creativity, critical thinking, and strategic planning to enable graduates to navigate the evolving landscape of brand and marketing management effectively.
1. Strategic Brand Management: Students learn to develop and implement effective brand strategies that align with organizational goals. They explore brand identity, brand positioning, and brand equity, gaining insights into how brands create value and competitive advantage in the marketplace.
2. Consumer Behavior and Market Research: The program covers consumer psychology, behavior analysis, and market research techniques. Students learn to conduct market studies, analyze consumer preferences, and interpret market data to make informed marketing decisions and develop customer-centric strategies.
3. Digital Marketing and Social Media Management: In response to the growing influence of digital technologies, students acquire skills in digital marketing, content creation, and social media management. They explore the use of online platforms for brand promotion, customer engagement, and data-driven marketing campaigns.
4. Advertising and Campaign Management: The curriculum includes modules on advertising principles, campaign planning, and media management. Students gain practical experience in creating advertising campaigns, developing creative content, and evaluating campaign effectiveness across various channels.
5. Brand Communication and Public Relations: Students study effective communication strategies for brand building and reputation management. They learn how to develop compelling brand narratives, manage public relations, and engage with stakeholders to enhance brand visibility and customer loyalty.
6. Industry Placement and Professional Development: The program emphasizes industry engagement through placements, internships, and networking opportunities. Students gain practical experience in marketing roles within diverse organizations, allowing them to apply classroom knowledge to real-world scenarios and build professional networks.
Location
Llandaff Campus
Score
IELTS: 6
Tuition Fee
£ 16000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.
It is important to note that the availability and criteria of scholarships may vary each year.
The BA (Hons) Brand and Marketing Management degree equips graduates with versatile skills and knowledge applicable across various industries, including consumer goods, retail, technology, healthcare, finance, and hospitality. It opens doors to diverse career opportunities in brand management, marketing, advertising, and market research, where creativity, strategic thinking, and consumer insights are highly valued.
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Brand Manager: Graduates can pursue roles as brand managers responsible for developing, implementing, and managing brand strategies to enhance brand awareness, customer engagement, and market share. They work closely with cross-functional teams to ensure brand consistency and drive brand performance.
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Marketing Executive/Officer: Marketing executives play key roles in executing marketing campaigns, conducting market research, analyzing consumer behavior, and implementing digital marketing strategies. They contribute to brand promotion, customer acquisition, and market expansion initiatives.
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Digital Marketing Specialist: With a strong foundation in digital marketing gained from the program, graduates can pursue careers as digital marketing specialists. They focus on leveraging digital channels, social media platforms, and data analytics to optimize marketing efforts, enhance online visibility, and drive customer engagement.
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Market Research Analyst: Market research analysts gather and interpret data to identify market trends, consumer preferences, and competitive landscapes. They provide valuable insights to inform marketing strategies, product development, and brand positioning.
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Advertising Account Executive: Graduates can work in advertising agencies as account executives, collaborating with clients to develop and execute advertising campaigns. They manage client relationships, coordinate campaign logistics, and oversee creative production to achieve campaign objectives.
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Public Relations (PR) Specialist: PR specialists focus on maintaining positive brand image and managing communication with stakeholders, media, and the public. They develop PR strategies, handle crisis communications, and coordinate press releases to enhance brand reputation.
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Marketing Consultant: Some graduates may choose to work as marketing consultants, providing strategic advice and solutions to businesses seeking to enhance their brand presence and marketing effectiveness. Consultants may specialize in specific industries or areas of marketing expertise.
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Retail Marketing Manager: In retail organizations, graduates can pursue roles as marketing managers responsible for planning and implementing marketing strategies tailored to retail environments. They focus on driving foot traffic, increasing sales, and enhancing customer experience.
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Product Manager: Product managers oversee the development, marketing, and performance of specific products or product lines. They collaborate with cross-functional teams to drive product innovation, differentiation, and market positioning.
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Entrepreneurship: Graduates with entrepreneurial aspirations can start their own businesses, leveraging their marketing skills to launch and grow brands, products, or services in competitive markets.
