BA(Hons) Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency: 

• IELTS: A minimum overall score of 6.0  or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 87, with at least 21 in Listening, 22 in Reading, 24 in Speaking, and 21 in Writing.
• PTE Academic: A minimum overall score of 66 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Huddersfield offers several scholarships and funding opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to eligible students.

Vice-Chancellor's Scholarship: This scholarship is available for international students and offers a tuition fee discount of up to £4,000 for the first year of study.

International Scholarship: The university offers a range of international scholarships for undergraduate and postgraduate students. These scholarships provide financial support towards tuition fees and are awarded based on academic merit.

Enterprise Placement Year Scholarship: This scholarship is available for undergraduate students undertaking a placement year as part of their degree program. It provides a bursary of £1,000 to support students during their placement.

International Academic Excellence Scholarship: This scholarship is awarded to high-achieving international students applying for undergraduate or postgraduate programs. It offers a tuition fee discount of up to £4,000.

Subject-Specific Scholarships: The University of Huddersfield also offers scholarships specific to certain subject areas or departments. These scholarships may have specific eligibility criteria and application processes.

Graduates of the BA (Hons) Marketing program at the University of Huddersfield have a wide range of career options available to them in the dynamic field of marketing. With a solid foundation in marketing principles, strategic thinking skills, and practical experience, graduates are well-equipped to pursue diverse and rewarding career paths across various industries.

Marketing Specialist: Many graduates choose to pursue roles as marketing specialists, where they work closely with organizations to develop and implement marketing strategies, campaigns, and initiatives. Marketing specialists may specialize in areas such as digital marketing, social media marketing, content marketing, or brand management, depending on their interests and skills.

Market Research Analyst: Graduates with strong analytical skills may opt for careers as market research analysts, where they conduct research to gather and analyze data on consumer preferences, market trends, and competitor strategies. Market research analysts play a crucial role in helping organizations make informed decisions about product development, pricing, positioning, and marketing strategies.

Advertising Executive: Advertising executives play a key role in creating and executing advertising campaigns to promote products, services, or brands. Graduates may work for advertising agencies, media companies, or in-house marketing departments, collaborating with creative teams to develop compelling advertising messages and campaigns that resonate with target audiences.

Public Relations Specialist: Graduates interested in building and maintaining positive relationships between organizations and the public may pursue careers as public relations specialists. They are responsible for managing communications, handling media inquiries, and executing public relations campaigns to enhance the reputation and image of their clients or organizations.

Digital Marketing Manager: With the increasing importance of digital channels in marketing, there is growing demand for digital marketing managers who specialize in online marketing strategies, tactics, and tools. Graduates may work for companies, agencies, or start-ups, overseeing digital marketing campaigns, search engine optimization (SEO), social media marketing, email marketing, and website optimization efforts.

Brand Manager: Brand managers are responsible for developing and managing brands to ensure they resonate with target audiences and achieve strategic objectives. Graduates may work for consumer goods companies, service organizations, or branding agencies, overseeing brand strategy, positioning, messaging, and visual identity across various marketing channels.

Marketing Consultant: Many graduates choose to work as marketing consultants, offering their expertise to businesses seeking strategic guidance and advice on marketing-related matters. Marketing consultants may work independently or for consulting firms, providing services such as marketing audits, market analysis, strategic planning, and campaign management to clients across different industries.

Entrepreneurship: Some graduates may choose to leverage their marketing skills and knowledge to start their own businesses or pursue entrepreneurial ventures. Whether launching a start-up, developing a niche product or service, or building a personal brand, entrepreneurship offers graduates the opportunity to apply their creativity, innovation, and marketing expertise to achieve business success.