BA (Hons) Advertising and Marketing Management with Placement year

Llandaff Campus

 

INTAKE: September

Program Overview

The BA (Hons) Advertising and Marketing Management with Placement year at Cardiff Metropolitan University is designed to provide students with a comprehensive understanding of advertising, marketing, and communications strategies within the context of modern business environments. This program emphasizes the integration of creative thinking with strategic planning to develop effective campaigns that resonate with target audiences. Students explore core concepts in advertising, branding, consumer behavior, market research, digital marketing, and campaign management. The inclusion of a placement year provides students with valuable industry experience and networking opportunities, enhancing their employability upon graduation.

  1. Integrated Curriculum: The program offers a well-rounded curriculum that covers both theoretical knowledge and practical skills essential for success in advertising and marketing careers. Students learn about consumer behavior, advertising strategies, brand management, digital marketing, and market research.

  2. Industry-Relevant Skills: Students develop practical skills in advertising campaign development, market analysis, media planning, digital marketing techniques, and effective communication strategies across various media platforms.

  3. Placement Year: The inclusion of a placement year allows students to gain hands-on experience in real-world advertising and marketing settings. This valuable experience enhances their understanding of industry practices and provides opportunities to build professional networks.

  4. Creative Thinking: The program encourages creative thinking and innovation in advertising and marketing strategies. Students are challenged to develop original concepts and campaigns that address contemporary marketing challenges.

  5. Professional Development: Throughout the program, students receive guidance on professional development, including resume building, interview preparation, and career planning. The university's career services help students secure placements and internships aligned with their career goals.

  6. Industry Engagement: Cardiff Metropolitan University maintains strong connections with industry partners, allowing students to benefit from guest lectures, workshops, and networking events with advertising and marketing professionals.

Pollster Education

Location

Llandaff Campus

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 16000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above. 

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.

Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.

Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.

Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.

Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.

External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year.

The BA (Hons) Advertising and Marketing Management with Placement year program equips graduates with a versatile skill set that is highly sought after in the advertising, marketing, and communications sectors. The combination of academic learning and practical experience gained during the placement year prepares students for successful careers in diverse roles within the industry.

  1. Advertising Executive/Manager: Graduates can pursue roles in advertising agencies, where they oversee the development and execution of advertising campaigns. They work closely with clients to understand their objectives, target audience, and messaging requirements.

  2. Marketing Manager: With a strong foundation in marketing strategies and consumer behavior, graduates can work as marketing managers in various industries. They are responsible for developing marketing plans, managing budgets, and implementing campaigns to promote products or services.

  3. Digital Marketing Specialist: Given the increasing importance of digital platforms in advertising and marketing, graduates can specialize in digital marketing roles. They manage online advertising campaigns, optimize websites for SEO, and utilize social media platforms to reach target audiences.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for maintaining and promoting a brand's identity. They develop brand strategies, oversee product launches, and ensure consistent brand messaging across all marketing channels.

  5. Market Research Analyst: Understanding consumer behavior and market trends is crucial in advertising and marketing. Graduates can work as market research analysts, conducting surveys, analyzing data, and providing insights to inform marketing strategies.

  6. Media Planner/Buyer: Graduates can work as media planners or buyers, responsible for selecting the appropriate media channels (TV, radio, print, online) to reach target audiences. They negotiate advertising placements and analyze the effectiveness of media campaigns.

  7. Public Relations (PR) Specialist: PR roles involve managing the public image of organizations or individuals. Graduates can work in PR agencies or in-house PR departments, handling media relations, crisis communications, and brand reputation management.

  8. Account Manager: In advertising agencies, graduates can work as account managers, serving as the main point of contact for clients. They manage client relationships, coordinate project timelines, and ensure the successful delivery of advertising campaigns.

  9. Social Media Manager: With expertise in digital marketing, graduates can specialize in social media management roles. They create engaging content, manage social media accounts, and analyze social media performance metrics.

  10. Entrepreneurship: Some graduates may choose to start their own advertising or marketing consultancy businesses, leveraging their skills and industry knowledge to offer services to clients.


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