MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
BA (Hons) Advertising and Marketing Management
Llandaff Campus
INTAKE: September
Program Overview
The BA (Hons) Advertising and Marketing Management program at Cardiff Metropolitan University offers students an in-depth exploration of the dynamic and evolving field of advertising and marketing. This degree is designed to develop students' creative and strategic skills, preparing them for exciting careers in advertising agencies, marketing departments, digital marketing, branding, and media planning. The curriculum combines theoretical knowledge with practical experience, providing students with a comprehensive understanding of consumer behavior, market research, advertising strategies, and campaign management.Graduates of the BA (Hons) Advertising and Marketing Management program are well-positioned for diverse roles in advertising agencies, marketing departments, media organizations, and consultancy firms. They can pursue careers as marketing executives, brand managers, advertising account executives, digital marketers, market researchers, or media planners. The program equips students with the creativity, analytical skills, and industry knowledge needed to thrive in the fast-paced and competitive field of advertising and marketing.
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Strategic Marketing Concepts Students delve into strategic marketing concepts, learning how to analyze market trends, identify target audiences, and develop effective marketing strategies. They explore the principles of branding, product positioning, and market segmentation to create compelling marketing campaigns.
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Advertising Campaign Development The program emphasizes the creative aspects of advertising, teaching students how to craft impactful advertising messages and campaigns. Students gain practical skills in copywriting, design, and media planning, understanding the role of advertising in influencing consumer behavior.
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Digital Marketing and Social Media With the rise of digital platforms, students learn about digital marketing techniques, including social media marketing, content creation, SEO, and online advertising. They acquire skills in using digital analytics tools to measure campaign performance and optimize marketing efforts.
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Market Research and Consumer Behavior Understanding consumer behavior is key to effective marketing. Students explore market research methodologies, consumer psychology, and buyer decision-making processes. They learn to conduct market research and analyze data to inform marketing strategies.
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Professional Skills and Industry Insight The program emphasizes professional development, equipping students with presentation skills, project management abilities, and teamwork dynamics crucial for the advertising and marketing industry. Guest lectures, industry projects, and internships provide real-world insights and networking opportunities.
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Integrated Marketing Communications Students study integrated marketing communications (IMC) strategies, discovering how to coordinate advertising, public relations, direct marketing, and sales promotions to create cohesive brand experiences. They explore the role of IMC in building brand equity and customer loyalty.
Location
Llandaff Campus
Score
IELTS: 6
Tuition Fee
£ 16000
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.
It is important to note that the availability and criteria of scholarships may vary each year.
The BA (Hons) Advertising and Marketing Management program at Cardiff Metropolitan University prepares students for exciting and diverse career opportunities in the dynamic field of advertising, marketing, and communications. Graduates of this program possess a blend of creative, strategic, and analytical skills that are highly valued by employers across various industries.
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Advertising Account Executive/Manager: Graduates can work in advertising agencies, where they manage client relationships, develop advertising campaigns, and ensure the successful execution of campaigns across various media channels.
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Marketing Executive/Manager: With a strong foundation in marketing strategies and consumer behavior, graduates can take on roles in marketing departments of companies, where they develop and implement marketing plans to promote products or services.
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Digital Marketing Specialist: The program equips students with skills in digital marketing, including social media marketing, content creation, SEO, and online advertising. Graduates can pursue roles focused on digital marketing strategies and analytics.
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Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining the brand identity of products or services. They oversee brand positioning, messaging, and promotional activities.
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Market Research Analyst: Graduates with a background in market research and consumer behavior can work as market research analysts, collecting and analyzing data to provide insights into market trends, customer preferences, and competitive landscapes.
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Media Planner/Buyer: Advertising and marketing graduates can specialize in media planning and buying, where they select optimal media platforms and negotiate advertising placements to reach target audiences effectively.
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Public Relations (PR) Specialist: Graduates can work in PR agencies or in-house PR departments, managing public relations campaigns, handling media relations, and maintaining positive brand reputation.
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Event Manager: With skills in integrated marketing communications (IMC), graduates can pursue careers in event management, organizing promotional events, product launches, and corporate functions.
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Content Marketing Manager: Graduates can specialize in content marketing, creating engaging content across various platforms to drive brand awareness, engagement, and lead generation.
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Consultant/Strategist: Some graduates may choose to work as marketing consultants or strategists, advising businesses on marketing strategies, brand positioning, and market entry.
