MSc Marketing (International Marketing)

Moulsecoomb - Brighton

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing (International Marketing) program at the University of Brighton is designed to provide students with a comprehensive understanding of marketing strategies and techniques in the global marketplace. The program equips students with the knowledge and skills necessary to excel in the field of international marketing. 

  1. International Marketing Fundamentals: The program covers the fundamental principles of international marketing, including market research, global consumer behavior, international branding, and cross-cultural marketing strategies. Students gain insights into the complexities of operating in diverse international markets.

  2. Global Market Entry Strategies: The program focuses on the various market entry strategies available to businesses seeking to expand internationally. Students learn about export marketing, licensing, franchising, joint ventures, and strategic alliances. They also explore the challenges and opportunities of entering new markets.

  3. International Branding and Communication: The program emphasizes the importance of branding and effective communication in international marketing. Students learn how to develop global brand strategies, adapt marketing messages for different cultures, and manage international advertising and promotion campaigns.

  4. International Market Research and Analysis: The program covers the techniques and tools used for conducting market research in international markets. Students learn how to gather and analyze data on consumer preferences, market trends, and competitor analysis to make informed marketing decisions.

  5. Digital Marketing in the Global Context: The program explores the role of digital marketing in the international arena. Students learn how to develop digital marketing strategies that are tailored to different international markets, including social media marketing, search engine optimization, and cross-border e-commerce.

  6. International Sales and Distribution: The program covers the complexities of international sales and distribution channels. Students learn about managing global supply chains, distribution networks, and the challenges of logistics and customs regulations in different countries.

Pollster Education

Location

Moulsecoomb - Brighton

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15462

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
    • PTE: A minimum overall score of 61, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

  1. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
  2. International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
  3. Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
  4. Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
  5. Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc Marketing (International Marketing) program from the University of Brighton have excellent career prospects in various international marketing roles.

  1. International Marketing Manager: Graduates can pursue managerial roles in international marketing, overseeing the development and implementation of global marketing strategies. They are responsible for understanding market trends, identifying new market opportunities, and creating marketing plans for international expansion.

  2. Export Manager: Graduates can work as export managers, responsible for managing the export operations of a company. They ensure compliance with international trade regulations, develop distribution networks in foreign markets, and coordinate export activities.

  3. Global Brand Manager: Graduates can work as global brand managers, responsible for developing and managing the brand identity and positioning of a company in international markets. They create global brand strategies, ensure brand consistency across different markets, and monitor brand performance.

  4. International Market Research Analyst: Graduates can specialize in market research and analysis for international markets. They conduct research on consumer behavior, market trends, and competitor analysis to provide insights for marketing strategies and decision-making.

  5. International Sales Manager: Graduates can work as international sales managers, responsible for managing sales operations in foreign markets. They develop sales strategies, build and maintain relationships with international clients and partners, and drive sales growth in international markets.

  6. International Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to companies seeking to expand their presence in international markets. They offer strategic guidance, conduct market research, and develop marketing plans for global expansion.


Similar Courses
WhatsApp Enquiry Call Enquiry