MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
Moulsecoomb - Brighton
INTAKE: Jan & Sept
The MSc Marketing (International Marketing) program at the University of Brighton is designed to provide students with a comprehensive understanding of marketing strategies and techniques in the global marketplace. The program equips students with the knowledge and skills necessary to excel in the field of international marketing.
International Marketing Fundamentals: The program covers the fundamental principles of international marketing, including market research, global consumer behavior, international branding, and cross-cultural marketing strategies. Students gain insights into the complexities of operating in diverse international markets.
Global Market Entry Strategies: The program focuses on the various market entry strategies available to businesses seeking to expand internationally. Students learn about export marketing, licensing, franchising, joint ventures, and strategic alliances. They also explore the challenges and opportunities of entering new markets.
International Branding and Communication: The program emphasizes the importance of branding and effective communication in international marketing. Students learn how to develop global brand strategies, adapt marketing messages for different cultures, and manage international advertising and promotion campaigns.
International Market Research and Analysis: The program covers the techniques and tools used for conducting market research in international markets. Students learn how to gather and analyze data on consumer preferences, market trends, and competitor analysis to make informed marketing decisions.
Digital Marketing in the Global Context: The program explores the role of digital marketing in the international arena. Students learn how to develop digital marketing strategies that are tailored to different international markets, including social media marketing, search engine optimization, and cross-border e-commerce.
International Sales and Distribution: The program covers the complexities of international sales and distribution channels. Students learn about managing global supply chains, distribution networks, and the challenges of logistics and customs regulations in different countries.
Moulsecoomb - Brighton
IELTS 6.5
£ 15462
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc Marketing (International Marketing) program from the University of Brighton have excellent career prospects in various international marketing roles.
International Marketing Manager: Graduates can pursue managerial roles in international marketing, overseeing the development and implementation of global marketing strategies. They are responsible for understanding market trends, identifying new market opportunities, and creating marketing plans for international expansion.
Export Manager: Graduates can work as export managers, responsible for managing the export operations of a company. They ensure compliance with international trade regulations, develop distribution networks in foreign markets, and coordinate export activities.
Global Brand Manager: Graduates can work as global brand managers, responsible for developing and managing the brand identity and positioning of a company in international markets. They create global brand strategies, ensure brand consistency across different markets, and monitor brand performance.
International Market Research Analyst: Graduates can specialize in market research and analysis for international markets. They conduct research on consumer behavior, market trends, and competitor analysis to provide insights for marketing strategies and decision-making.
International Sales Manager: Graduates can work as international sales managers, responsible for managing sales operations in foreign markets. They develop sales strategies, build and maintain relationships with international clients and partners, and drive sales growth in international markets.
International Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to companies seeking to expand their presence in international markets. They offer strategic guidance, conduct market research, and develop marketing plans for global expansion.