MSc Accounting and Finance
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BA Hons Graphic and Digital Design
Greenwich Campus
INTAKE: September
Program Overview
The BA Hons Graphic and Digital Design program at the University of Greenwich is designed to equip students with the skills and knowledge necessary to excel in the dynamic field of graphic design in the digital age. The program combines traditional design principles with cutting-edge digital technologies, preparing students to create innovative and impactful visual communication solutions for a variety of contexts and platforms. Through a combination of theoretical study, practical projects, and industry-relevant experiences, students develop a comprehensive understanding of design theory, typography, branding, user experience (UX) design, motion graphics, and digital media production.
Curriculum: The curriculum of the BA Hons Graphic and Digital Design program is structured to provide students with a well-rounded education in both traditional and digital design practices. Core modules cover fundamental design principles, graphic design history, typography, image-making techniques, and design software skills. Students also have the opportunity to explore specialized areas of interest through elective modules, such as web design, interactive media, animation, or branding. Through hands-on projects, studio workshops, and collaborative exercises, students develop their creative problem-solving skills and build a professional portfolio that showcases their design expertise and creative vision.
Research Focus: Research is an integral component of the BA Hons Graphic and Digital Design program at the University of Greenwich. Students engage in theoretical and practical research projects that explore contemporary design trends, emerging technologies, cultural influences, and user behaviors. They learn how to conduct design research, analyze design briefs, and develop innovative design concepts that address specific user needs and communication objectives. Research-focused modules encourage students to critically evaluate design practices, experiment with new techniques and materials, and push the boundaries of traditional design conventions to create original and impactful design solutions.
Industry Engagement: The University of Greenwich is committed to providing students with opportunities for industry engagement and professional development. The BA Hons Graphic and Digital Design program offers a range of activities designed to connect students with the wider design industry, including guest lectures, industry-sponsored projects, design competitions, and work placements. Students have the chance to learn from experienced designers, creative directors, and industry professionals, gaining insights into industry practices, trends, and technologies. Industry engagements also provide students with networking opportunities, internship placements, and real-world experience that enhance their employability and readiness for the competitive design industry.
Global Perspective: The BA Hons Graphic and Digital Design program encourages students to explore design from a global perspective. Students study design movements, cultural influences, and design practices from around the world, examining how different cultural contexts shape visual communication and design aesthetics. They have the opportunity to engage with diverse design traditions, styles, and approaches, including historical and contemporary examples from different regions and cultures. Through cross-cultural comparisons and collaborations, students develop a broader understanding of the global design industry and the role of design in addressing complex social, cultural, and environmental challenges on a global scale.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduating from the BA Hons Graphic and Digital Design program at the University of Greenwich opens up a wide range of exciting career opportunities in the dynamic and rapidly evolving field of graphic design and digital media.
Graphic Designer: Graduates can pursue careers as graphic designers, creating visual concepts and communication materials for clients across various industries. They may work for design studios, advertising agencies, in-house design departments, or as freelance designers, developing logos, branding materials, posters, packaging, and other marketing collateral that effectively communicates messages to target audiences.
Digital Designer: Graduates may specialize in digital design, focusing on creating interactive experiences and digital media content for websites, mobile apps, social media platforms, and other digital channels. They use their skills in user interface (UI) design, user experience (UX) design, and motion graphics to design engaging and user-friendly digital products and interfaces that enhance user satisfaction and interaction.
UX/UI Designer: Graduates with a passion for user-centered design can pursue careers as UX/UI designers, optimizing the usability, accessibility, and overall user experience of digital products and interfaces. They conduct user research, create wireframes and prototypes, and collaborate with cross-functional teams to design intuitive and visually appealing user interfaces that meet user needs and business objectives.
Brand Identity Designer: Graduates may specialize in brand identity design, helping companies and organizations develop distinctive brand identities that reflect their values, personality, and positioning in the market. They design logos, visual identities, and brand guidelines that create memorable and cohesive brand experiences across different touchpoints, building brand recognition and loyalty among target audiences.
Motion Graphics Designer: Graduates interested in animation and motion graphics can pursue careers as motion graphics designers, creating dynamic and visually engaging animations, videos, and multimedia content for broadcast, film, advertising, and digital media platforms. They use animation software and video editing tools to bring static designs to life, adding movement, transitions, and visual effects that enhance storytelling and audience engagement.
Web Designer/Developer: Graduates with skills in web design and development can work as web designers or front-end developers, creating visually appealing and user-friendly websites for clients or organizations. They design website layouts, navigation structures, and user interfaces, and may also write HTML, CSS, and JavaScript code to bring their designs to life on the web.
Art Director: Graduates may pursue careers as art directors, overseeing the visual direction and creative execution of design projects for advertising campaigns, editorial publications, film productions, or digital media initiatives. They collaborate with clients, creative teams, and production crews to conceptualize and execute visual concepts that meet artistic, strategic, and commercial objectives.
Creative Director: Graduates with extensive experience and leadership skills may advance to roles as creative directors, leading creative teams and overseeing the overall creative vision and direction of design projects or agencies. They provide strategic guidance, mentorship, and creative direction to designers and collaborators, ensuring the quality and consistency of creative work produced.
Digital Marketing Specialist: Graduates can work in digital marketing roles, leveraging their design skills and understanding of digital media to create compelling visual content, advertisements, and marketing campaigns for online channels. They may specialize in social media marketing, content marketing, email marketing, or search engine optimization (SEO), helping brands connect with audiences and drive engagement and conversions online.
Freelance Designer/Entrepreneur: Graduates may choose to freelance or start their own design studios, offering their services to clients on a project-by-project basis or launching their own design-driven ventures, such as online shops, design blogs, or creative agencies. As freelancers or entrepreneurs, they have the flexibility to work on diverse projects, collaborate with different clients, and pursue their own creative visions and passions.
