Pollster Education Logo Pollster Education Logo  Sign up

MSc Marketing (Digital Marketing) with placement year

Moulsecoomb - Brighton

 

INTAKE: September

Program Overview

The MSc Marketing (Digital Marketing) with Placement Year program at the University of Brighton offers students an in-depth understanding of digital marketing strategies and techniques, along with valuable industry experience through a placement year. The program is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of digital marketing. 

  1. Digital Marketing Fundamentals: The program covers the essential principles of digital marketing, including digital strategy development, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and email marketing. Students gain a solid foundation in various digital marketing channels and tactics.

  2. Social Media Marketing: The program focuses on the role of social media in digital marketing. Students learn how to develop effective social media strategies, create engaging content, manage social media campaigns, and analyze social media metrics. They also explore social media advertising and influencer marketing techniques.

  3. Digital Advertising and Analytics: The program covers digital advertising platforms such as Google Ads and Facebook Ads. Students learn how to plan, create, and optimize digital ad campaigns to reach target audiences and achieve marketing objectives. They also gain insights into digital analytics tools and techniques to measure campaign performance and make data-driven marketing decisions.

  4. E-commerce and Mobile Marketing: The program explores the growing importance of e-commerce and mobile marketing in the digital landscape. Students learn about online shopping trends, mobile app marketing, user experience optimization, and conversion rate optimization. They also study mobile advertising strategies and mobile-responsive website design.

  5. Content Marketing and Brand Storytelling: The program emphasizes the role of compelling content in digital marketing. Students learn how to develop a content marketing strategy, create valuable and engaging content, and distribute it across various digital platforms. They also explore brand storytelling techniques to connect with audiences on an emotional level.

  6. Digital Marketing Strategy and Planning: The program teaches students how to develop comprehensive digital marketing strategies aligned with business objectives. Students learn how to conduct market research, identify target audiences, analyze competitors, and develop effective marketing plans. They also explore budgeting, forecasting, and performance measurement in digital marketing.

Placement Year:

One of the highlights of the program is the placement year, which provides students with the opportunity to gain valuable industry experience in a digital marketing role. The placement year allows students to apply their knowledge and skills in a professional setting, gain practical insights into the industry, and build their professional network. It enhances their employability and provides a competitive edge in the job market.

During the placement year, students work with leading companies and organizations, putting their digital marketing skills into practice. They may be involved in digital marketing campaigns, social media management, search engine optimization, content creation, or other relevant roles. The placement year allows students to develop a deeper understanding of industry practices, build industry contacts, and enhance their practical skills.

Pollster Education

Location

Moulsecoomb - Brighton

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15462

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
    • PTE: A minimum overall score of 61, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

  1. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
  2. International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
  3. Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
  4. Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
  5. Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

Graduates of the MSc Marketing (Digital Marketing) with Placement Year program from the University of Brighton have excellent career prospects in the dynamic field of digital marketing. 

  1. Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing, overseeing the development and implementation of digital marketing strategies. They are responsible for managing digital marketing campaigns, analyzing performance metrics, and driving online engagement and conversions.

  2. Social Media Manager: Graduates can work as social media managers, responsible for developing and executing social media strategies, managing social media platforms, creating engaging content, and monitoring social media analytics.

  3. SEO Specialist: Graduates can specialize in search engine optimization, helping companies improve their online visibility and organic search rankings. They analyze website performance, conduct keyword research, optimize website content, and implement SEO best practices.

  4. Digital Advertising Specialist: Graduates can work in digital advertising roles, creating and managing online advertising campaigns. They work with platforms such as Google Ads and Facebook Ads to reach target audiences, optimize ad performance, and drive conversions.

  5. Content Marketing Manager: Graduates can work as content marketing managers, responsible for developing content strategies, creating engaging content, and managing content distribution across various digital channels. They ensure brand consistency and drive audience engagement through compelling storytelling.

  6. E-commerce Marketing Specialist: Graduates can specialize in e-commerce marketing, focusing on driving online sales and optimizing the user experience. They work on strategies for improving website usability, increasing conversions, and implementing effective e-commerce marketing campaigns.

Similar Courses
View All
WhatsApp Enquiry Call Enquiry