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BA (Hons) Marketing Management

Llandaff Campus

 

INTAKE: September

Program Overview

The BA (Hons) Marketing Management program at Cardiff Metropolitan University offers students a comprehensive understanding of marketing principles and strategies, preparing them for dynamic roles in the ever-evolving field of marketing. Through a blend of theoretical knowledge and practical skills, students explore various aspects of marketing, including market research, branding, advertising, digital marketing, and strategic planning. The program emphasizes real-world application, industry-relevant projects, and experiential learning opportunities to develop students' critical thinking, creativity, and problem-solving abilities. Graduates emerge as strategic marketers equipped with the skills to analyze market trends, develop effective marketing campaigns, and drive business growth in today's competitive global marketplace.

  1. Foundational Marketing Concepts: The program covers fundamental marketing concepts, theories, and principles, providing students with a solid foundation in areas such as consumer behavior, market segmentation, and marketing mix strategies. Through coursework and case studies, students gain insight into the key drivers of consumer decision-making and market dynamics.

  2. Market Research and Analysis: Students learn how to conduct market research, analyze data, and interpret market trends to inform strategic marketing decisions. They acquire skills in qualitative and quantitative research methods, survey design, data analysis tools, and market segmentation techniques to identify market opportunities and consumer insights.

  3. Brand Management and Strategy: Branding is a central focus of the program, with students exploring the role of branding in creating competitive advantage and building customer loyalty. They learn how to develop brand identities, positioning strategies, and brand communication plans to effectively differentiate products and services in the market.

  4. Digital Marketing and Social Media: With the increasing importance of digital channels in marketing, students delve into topics such as social media marketing, content creation, search engine optimization (SEO), and digital advertising. They gain hands-on experience with digital marketing tools and platforms, learning how to leverage digital channels to engage audiences and drive marketing objectives.

  5. Marketing Communications and Advertising: Students explore the principles of integrated marketing communications (IMC) and advertising, examining the role of advertising in building brand awareness, shaping perceptions, and driving consumer behavior. They develop skills in creating persuasive advertising campaigns across various media channels, including print, television, radio, and online platforms.

  6. Strategic Marketing Planning: The program equips students with the skills to develop comprehensive marketing plans aligned with organizational goals and objectives. They learn how to analyze market environments, set marketing objectives, formulate marketing strategies, and allocate resources effectively to achieve desired outcomes.

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Location

Llandaff Campus

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 16000

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above. 

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.

Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.

Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.

Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.

Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.

External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year.

The BA (Hons) Marketing Management program at Cardiff Metropolitan University equips graduates with a range of skills and knowledge that are highly sought after in the marketing industry. Upon completion of the program, students are well-prepared for a variety of rewarding career paths across different sectors.  

  1. Marketing Executive/Assistant: Graduates can start their careers as marketing executives or assistants, supporting senior marketing professionals in executing marketing campaigns, conducting market research, managing social media channels, and coordinating promotional activities.

  2. Digital Marketing Specialist: With a strong emphasis on digital marketing skills, graduates can pursue roles specializing in digital marketing, such as digital marketing coordinator, social media manager, SEO specialist, or content marketing strategist. They are equipped to leverage digital platforms to drive brand visibility, engagement, and lead generation.

  3. Brand Manager: Graduates can work as brand managers responsible for developing and implementing brand strategies to enhance brand equity and market positioning. They oversee all aspects of brand management, including brand identity, product development, advertising campaigns, and customer engagement initiatives.

  4. Market Research Analyst: Careers in market research involve collecting and analyzing data to evaluate market trends, consumer behavior, and competitive landscapes. Graduates can work as market research analysts for marketing agencies, market research firms, or within corporate marketing departments.

  5. Advertising Account Executive: Graduates can pursue roles in advertising agencies as account executives, collaborating with clients to understand their marketing objectives and develop effective advertising campaigns. They oversee the execution of advertising projects, ensuring they align with client expectations and marketing goals.

  6. Public Relations (PR) Specialist: PR roles involve managing the reputation and public image of organizations. Graduates can work as PR specialists, developing PR strategies, handling media relations, and creating communications campaigns to enhance brand visibility and manage crisis situations.

  7. Sales and Business Development: Marketing management graduates often transition into sales and business development roles, leveraging their marketing expertise to drive revenue growth and expand market share. They may work in industries such as retail, hospitality, technology, or finance.

  8. Event Marketing Coordinator: Graduates interested in event management can pursue roles as event marketing coordinators, responsible for planning and executing marketing events, trade shows, and promotional activities to engage target audiences and build brand awareness.

  9. Marketing Consultant: Experienced marketing management professionals may choose to work as independent consultants, providing strategic marketing advice and solutions to businesses across various industries.

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