MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
MSc Marketing (Branding and Communications)
Moulsecoomb - Brighton
INTAKE: Jan & Sept
Program Overview
The MSc Marketing (Branding and Communications) program at the University of Brighton is designed to provide students with a comprehensive understanding of marketing strategies, branding, and communication techniques. The program equips students with the knowledge and skills necessary to excel in marketing and related roles.
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Marketing Strategy: The program covers the fundamentals of marketing strategy, including market analysis, segmentation, targeting, and positioning. Students learn how to develop effective marketing plans and strategies that align with business objectives and target audience needs. They also explore market research techniques and consumer behavior analysis.
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Brand Management: The program focuses on the principles and practices of brand management. Students learn how to create, develop, and maintain strong brands that resonate with consumers. They study brand identity, brand positioning, brand equity, and brand communication strategies. They also explore topics such as brand personality, brand storytelling, and brand extension.
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Integrated Marketing Communications: The program emphasizes the importance of integrated marketing communications in creating a cohesive and impactful brand presence. Students learn how to develop integrated marketing communication plans that utilize various channels and tactics, including advertising, public relations, digital marketing, social media, and experiential marketing. They also explore the measurement and evaluation of marketing communication efforts.
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Digital Marketing and Social Media: The program covers the rapidly evolving field of digital marketing and the role of social media in brand communication. Students learn about digital marketing strategies, search engine optimization, content marketing, and social media marketing. They gain practical skills in managing digital marketing campaigns and leveraging social media platforms for brand promotion and engagement.
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Consumer Behavior: The program explores the psychological and sociological factors that influence consumer behavior. Students learn how to analyze consumer insights, understand consumer motivations, and tailor marketing strategies to effectively target and engage specific consumer segments. They also study the impact of culture, ethics, and sustainability on consumer decision-making.
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Marketing Analytics and Research: The program introduces students to marketing analytics and research techniques. Students learn how to collect and analyze marketing data to derive meaningful insights and inform marketing strategies. They also explore marketing research methods, including surveys, focus groups, and interviews, to gather consumer insights and evaluate marketing effectiveness.
Location
Moulsecoomb - Brighton
Score
IELTS 6.5
Tuition Fee
£ 15462
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 61, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
- International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
- Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
- Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
- Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc Marketing (Branding and Communications) program from the University of Brighton have excellent career prospects in various marketing and related roles.
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Brand Manager: Graduates can pursue brand management roles, responsible for developing and managing brand strategies, ensuring brand consistency, and driving brand growth. They work closely with cross-functional teams to execute brand campaigns and monitor brand performance.
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Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing the development and implementation of integrated marketing communication plans. They are responsible for managing advertising, public relations, digital marketing, and social media activities to effectively communicate the brand message.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on digital strategy development, search engine optimization, content marketing, and social media marketing. They work on digital campaigns, analyze digital metrics, and optimize online presence to enhance brand visibility and engagement.
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Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, gathering consumer insights, and providing data-driven recommendations for marketing strategies. They use various research methods and data analysis techniques to inform marketing decision-making.
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Marketing Consultant: Graduates can work as marketing consultants, providing expert advice and support to organizations on marketing strategies, branding, and communications. They may work with a variety of clients across different industries, helping them develop effective marketing strategies and improve brand performance.
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Advertising Account Manager: Graduates can pursue roles in advertising agencies, working as account managers. They liaise with clients, manage advertising campaigns, and ensure the delivery of creative and effective advertising solutions that align with clients' marketing objectives.
