MBA (Digital Marketing)

Postgraduate Programs:

• Academic Qualifications: For postgraduate programs, international students are generally required to hold a bachelor's degree or an equivalent qualification with a minimum overall score of 55% or above. Specific program requirements may vary, and some courses may have higher entry requirements.
• English Language Proficiency:
  • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
  • TOEFL: A minimum overall score of 90-95, with a minimum score of 20 in each component.
  • PTE: A minimum overall score of 62-67, with no individual score below 51.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Hertfordshire offers a range of scholarships and financial assistance programs to support international students in pursuing their education. These scholarships are designed to recognize academic excellence, encourage diversity, and provide opportunities for students who may face financial barriers.

1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £4,000 for the duration of the course.

2. Regional Scholarships: The university offers several scholarships specifically for students from certain regions or countries. These scholarships vary in value and eligibility criteria, providing financial support to students from specific geographic areas.

3. Merit Scholarships: Merit-based scholarships are available for high-achieving international students. These scholarships recognize academic excellence and provide financial assistance towards tuition fees.

4. Sports Scholarships: The university encourages talented athletes to pursue their academic and sporting ambitions simultaneously. Sports scholarships are awarded to exceptional athletes who can demonstrate outstanding sporting achievements and commitment to their chosen sport.

5. Alumni Scholarships: The university offers scholarships for international students who have completed their undergraduate studies at the University of Hertfordshire and wish to pursue postgraduate studies. These scholarships provide financial support towards tuition fees.

6. Partnership Scholarships: The university has established partnerships with various organizations, institutions, and governments. Through these partnerships, international students may have access to specific scholarships and funding opportunities.

7. External Scholarships: The University of Hertfordshire also supports students in their search for external scholarships and funding sources. The dedicated scholarships team provides guidance and information on external scholarships that international students may be eligible to apply for.

It is important to note that each scholarship has specific eligibility criteria, application deadlines, and required documentation.

The MBA in Digital Marketing program at the University of Hertfordshire opens up a wide range of exciting career prospects for graduates.  

1. Digital Marketing Manager: With their advanced knowledge and skills in digital marketing strategies, MBA graduates can pursue managerial roles as Digital Marketing Managers. They oversee the development and implementation of digital marketing campaigns, manage online advertising and social media efforts, analyze data to optimize marketing strategies, and collaborate with cross-functional teams to achieve marketing objectives.

2. Social Media Manager: Social media has become an integral part of digital marketing, and businesses across industries rely on effective social media strategies to connect with their target audience. MBA graduates with a specialization in digital marketing can work as Social Media Managers, responsible for managing social media platforms, creating engaging content, monitoring social media metrics, and implementing social media advertising campaigns.

3. Search Engine Optimization (SEO) Specialist: As companies strive to improve their online visibility and rank higher in search engine results, the demand for SEO specialists continues to grow. MBA graduates with expertise in digital marketing can work as SEO specialists, optimizing website content, conducting keyword research, implementing SEO strategies, and monitoring website performance to drive organic traffic and improve search engine rankings.

4. Digital Marketing Analyst: Data analysis plays a crucial role in digital marketing decision-making. MBA graduates with a focus on digital marketing can pursue careers as Digital Marketing Analysts, where they analyze market trends, consumer behavior, and campaign performance data. They provide insights and recommendations to improve marketing strategies, identify growth opportunities, and measure the effectiveness of digital marketing initiatives.

5. Content Marketing Strategist: Content marketing is an essential component of digital marketing, aimed at creating valuable and relevant content to attract and engage target audiences. MBA graduates can work as Content Marketing Strategists, developing content strategies, overseeing content creation and distribution, optimizing content for search engines, and measuring content marketing performance to drive brand awareness and customer engagement.

6. Digital Marketing Consultant: With their comprehensive understanding of digital marketing strategies and industry trends, MBA graduates can work as Digital Marketing Consultants. They offer their expertise to businesses seeking guidance on digital marketing initiatives, providing strategic recommendations, conducting market research, and developing customized digital marketing plans to help companies achieve their marketing goals.

7. E-commerce Manager: The growth of e-commerce has created new opportunities in the digital marketing landscape. MBA graduates specializing in digital marketing can work as E-commerce Managers, responsible for managing online sales platforms, optimizing user experience, implementing digital advertising campaigns, analyzing customer data, and driving online revenue growth.

8. Entrepreneurship and Start-up Ventures: The MBA in Digital Marketing program equips graduates with the skills and knowledge needed to launch their own digital marketing ventures. They can start their own digital marketing agencies, consultancy firms, or e-commerce businesses, leveraging their expertise to provide digital marketing solutions to clients or develop and market their own products and services.

9. Marketing Director/Chief Marketing Officer (CMO): With their advanced knowledge of digital marketing strategies and their strategic mindset, MBA graduates specializing in digital marketing can progress to senior leadership roles such as Marketing Director or Chief Marketing Officer (CMO). In these positions, they are responsible for developing and implementing overall marketing strategies, overseeing digital marketing initiatives, and driving the marketing efforts of the organization.

10. International Opportunities: The skills and knowledge acquired through the MBA in Digital Marketing program provide graduates with the flexibility to work in global markets. They can pursue international career opportunities with multinational corporations, global digital marketing agencies, or expand their own digital marketing businesses to target international clients and markets.

The MBA in Digital Marketing program at the University of Hertfordshire offers diverse and promising career prospects in the rapidly growing field of digital marketing. Graduates can secure managerial roles, specialize in specific areas of digital marketing, work as consultants, or even start their own ventures in this dynamic industry. The program equips students with the necessary skills, knowledge, and strategic mindset to excel in the digital marketing landscape and make a significant impact in the business world.