MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA Hons Marketing Management
Greenwich Campus
INTAKE: September
Program Overview
The BA (Hons) Marketing Management program at the University of Greenwich, UK, offers students a comprehensive education in marketing theory, strategy, and practice. This undergraduate degree equips students with the knowledge and skills necessary to excel in various marketing roles across industries. The program emphasizes a blend of theoretical concepts and practical applications to prepare students for the dynamic and competitive field of marketing.
Curriculum: The curriculum of the BA (Hons) Marketing Management program covers a wide range of topics essential for understanding modern marketing practices. Courses typically include modules on consumer behavior, market research, branding, digital marketing, advertising, public relations, and strategic marketing management. Students also have the opportunity to explore specialized areas such as social media marketing, content marketing, and marketing analytics. The program may incorporate practical components such as case studies, group projects, and internships to provide students with hands-on experience and real-world skills applicable to marketing roles.
Research Focus: The University of Greenwich emphasizes a strong research focus within the BA (Hons) Marketing Management program. Faculty members are actively engaged in research projects exploring various aspects of marketing, including consumer trends, market segmentation, marketing communications, and digital marketing strategies. Students have the opportunity to participate in research initiatives, enabling them to develop critical thinking skills and contribute to advancing knowledge in the field through independent research projects and dissertation work.
Industry Engagement: The BA (Hons) Marketing Management program prioritizes industry engagement to ensure that students are well-prepared for the demands of the marketing profession. Through partnerships with marketing agencies, companies, and industry associations, students have the opportunity to gain practical experience through internships, placements, and collaborative projects. These industry connections enable students to apply theoretical knowledge to real-world marketing challenges, develop professional networks, and enhance their employability upon graduation.
Global Perspective: In an increasingly interconnected global marketplace, understanding global marketing trends, cultural differences, and international marketing strategies is essential for success in marketing roles. The BA (Hons) Marketing Management program at the University of Greenwich incorporates a global perspective into its curriculum. Students explore topics such as global market analysis, international marketing communications, and cross-cultural marketing strategies. Additionally, the program may offer opportunities for students to study abroad, participate in international marketing projects, or engage with global marketing practitioners to gain exposure to diverse cultural and market environments.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduates of the BA (Hons) Marketing Management program at the University of Greenwich are well-prepared for a variety of exciting career opportunities in the dynamic field of marketing. With a strong foundation in marketing theory, strategic thinking, and practical skills, graduates can pursue diverse roles across industries and sectors.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, conduct market research, and analyze consumer behavior to identify target markets and drive sales. Marketing managers also manage marketing budgets, coordinate with advertising agencies, and measure the effectiveness of marketing efforts.
Brand Manager: Brand managers are tasked with building and maintaining the reputation and identity of a brand. They develop brand strategies, create brand messaging, and oversee brand campaigns across various channels. Brand managers also conduct market research to understand consumer preferences and monitor market trends to ensure the brand remains competitive and relevant.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels such as social media, email, and search engines to reach and engage target audiences. They develop and execute digital marketing campaigns, optimize websites for search engines (SEO), and analyze digital marketing metrics to measure campaign performance and ROI. Digital marketing specialists also stay updated on emerging digital trends and technologies to maximize marketing effectiveness.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They use a variety of research methods, including surveys, focus groups, and data analysis tools, to collect and interpret data. Market research analysts provide insights and recommendations to help companies understand their target markets and develop products or services that meet consumer needs.
Advertising Account Executive: Advertising account executives work for advertising agencies or marketing firms and serve as the liaison between clients and agency teams. They meet with clients to understand their marketing objectives, develop advertising campaigns to meet those objectives, and oversee the execution of campaigns. Advertising account executives also manage client relationships, communicate client feedback to agency teams, and ensure that campaigns are delivered on time and within budget.
Public Relations Manager: Public relations managers are responsible for managing the public image and reputation of an organization or client. They develop public relations strategies, coordinate media relations activities, and craft press releases and other communications materials. Public relations managers also handle crisis communications and serve as spokespersons for the organization during media inquiries or interviews.
Marketing Consultant: Marketing consultants provide strategic advice and guidance to companies on their marketing efforts. They assess a company's marketing needs, develop customized marketing strategies, and provide recommendations for improving marketing performance. Marketing consultants may specialize in specific areas such as digital marketing, social media marketing, or market research, depending on their expertise and client requirements.
