MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA Hons Business with Marketing
Greenwich Campus
INTAKE: September
Program Overview
The BA (Hons) Business with Marketing program at the University of Greenwich, UK, is designed to provide students with a comprehensive understanding of business management principles and marketing strategies. This undergraduate degree program aims to equip students with the knowledge and skills necessary to succeed in various marketing roles across diverse industries and sectors.
Curriculum: The curriculum of the BA (Hons) Business with Marketing program covers a broad range of topics essential for understanding both business management and marketing principles. Courses typically include modules on marketing strategy, consumer behavior, market research, digital marketing, brand management, and marketing communications. Additionally, students study core business subjects such as finance, human resource management, strategic management, and entrepreneurship. The program may also incorporate practical components, such as marketing projects, case studies, and internships, to provide students with hands-on experience and skills relevant to professional practice in the field of marketing.
Research Focus: The University of Greenwich emphasizes a strong research focus within the BA (Hons) Business with Marketing program. Faculty members are actively engaged in research projects exploring various aspects of marketing, including consumer trends, market segmentation, advertising effectiveness, and digital marketing strategies. Students have the opportunity to participate in research initiatives, allowing them to gain practical research skills and contribute to advancing knowledge in the field through independent research projects and dissertation work.
Industry Engagement: The BA (Hons) Business with Marketing program prioritizes industry engagement to ensure that students are well-prepared for the demands of the marketing profession. Through partnerships with marketing agencies, advertising firms, and corporate organizations, students have the opportunity to gain practical experience through internships, placements, and collaborative projects. These industry connections enable students to develop professional skills, build networks, and enhance their employability upon graduation.
Global Perspective: In an increasingly interconnected global marketplace, understanding international consumer behavior, market trends, and marketing strategies is essential for success in the field of marketing. The BA (Hons) Business with Marketing program at the University of Greenwich incorporates a global perspective into its curriculum. Students explore topics such as international marketing, cross-cultural consumer behavior, and global marketing campaigns. Additionally, the program may offer opportunities for students to study abroad or engage in international marketing projects to gain exposure to diverse cultural and marketing contexts.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduates of the BA (Hons) Business with Marketing program at the University of Greenwich have a wide range of career opportunities available to them in various sectors and industries. With a strong foundation in business management principles and specialized knowledge in marketing strategies, graduates are well-equipped to pursue roles that involve creating, promoting, and managing brands, products, and services.
Marketing Manager: Marketing managers are responsible for developing and implementing marketing strategies to promote products or services and increase brand awareness. Graduates can pursue careers as marketing managers, where they oversee marketing campaigns, conduct market research, analyze consumer behavior, and collaborate with advertising agencies to achieve marketing objectives.
Brand Manager: Brand managers focus on building and maintaining the reputation and identity of a brand. Graduates can pursue careers as brand managers, where they develop brand strategies, manage brand portfolios, and ensure brand consistency across all marketing channels. They may work closely with product development teams to align brand messaging with product offerings.
Digital Marketing Specialist: Digital marketing specialists leverage online platforms and channels to reach target audiences and drive engagement and sales. Graduates can pursue careers as digital marketing specialists, where they develop digital marketing strategies, manage social media campaigns, optimize websites for search engines, and analyze digital marketing metrics to measure campaign effectiveness.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. Graduates can pursue careers as market research analysts, where they design surveys, conduct focus groups, and analyze data to provide insights into consumer behavior, market segmentation, and product positioning.
Advertising Account Executive: Advertising account executives work for advertising agencies and serve as the liaison between clients and agency teams. Graduates can pursue careers as advertising account executives, where they manage client relationships, develop advertising campaigns, create briefs for creative teams, and ensure that campaigns meet client objectives and budgets.
Public Relations Specialist: Public relations specialists manage communication between organizations and the public to maintain a positive image and reputation. Graduates can pursue careers as public relations specialists, where they create press releases, organize media events, manage social media accounts, and handle crisis communications to promote and protect the organization's brand.
Sales Manager: Sales managers oversee sales teams and develop strategies to achieve sales targets and revenue goals. Graduates can pursue careers as sales managers, where they recruit, train, and motivate sales representatives, analyze sales data, and develop sales forecasts to drive business growth and profitability.
Marketing Consultant: Marketing consultants provide expert advice and guidance to organizations on marketing strategies, tactics, and campaigns. Graduates can pursue careers as marketing consultants, where they work independently or for consulting firms, advising clients on market opportunities, competitive analysis, and marketing plans to achieve business objectives.
