BA (Hons) Digital Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at Cardiff Metropolitan University should have completed their secondary education or equivalent qualifications with a minimum overall average of 60% or above. 

English language proficiency:

• IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
• TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 17 in Speaking, and 20 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.

Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.

Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.

Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.

Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.

External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year.

The BA (Hons) Digital Marketing Management program at Cardiff Metropolitan University equips graduates with a diverse skill set that opens up a wide range of career opportunities in the dynamic field of digital marketing.   

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing the development and execution of comprehensive digital marketing strategies for organizations. They are responsible for driving brand awareness, customer engagement, and lead generation through various digital channels.

2. Social Media Manager: With expertise in social media marketing, graduates can work as social media managers, responsible for managing and optimizing social media platforms, developing content strategies, and implementing social media campaigns to enhance brand visibility and engagement.

3. SEO Specialist: Graduates can specialize in search engine optimization (SEO) and work as SEO specialists, helping organizations improve their website's visibility on search engines through keyword optimization, content strategies, and technical SEO tactics.

4. PPC Specialist: With knowledge of pay-per-click (PPC) advertising, graduates can pursue roles as PPC specialists, managing paid advertising campaigns on platforms like Google Ads and social media channels to drive targeted traffic and conversions.

5. Digital Analytics Specialist: Careers in digital analytics involve analyzing data from digital marketing campaigns to assess performance, identify trends, and optimize strategies. Graduates can work as digital analysts, providing insights and recommendations based on data-driven analysis.

6. Content Marketing Manager: Graduates can focus on content marketing, creating and managing content strategies to engage audiences, drive traffic, and support overall marketing objectives.

7. E-commerce Specialist: With an understanding of e-commerce strategies, graduates can work in roles focused on optimizing online sales channels, user experience (UX), and conversion rate optimization (CRO) for e-commerce businesses.

8. Digital Marketing Consultant: Some graduates may choose to work independently or for consulting firms, providing digital marketing expertise and guidance to businesses across various industries.

9. Marketing Campaign Manager: Graduates can manage end-to-end marketing campaigns, utilizing digital channels effectively to reach target audiences and achieve campaign goals.

10. Brand Strategist: With a strong foundation in digital marketing, graduates can work as brand strategists, developing and executing brand-building initiatives that leverage digital platforms and consumer insights.