MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA Hons Advertising and Digital Marketing Communications
Greenwich Campus
INTAKE: September
Program Overview
The University of Greenwich in the UK offers a comprehensive BA Hons in Advertising and Digital Marketing Communications. This program is designed to equip students with the essential skills and knowledge required to thrive in the dynamic fields of advertising and digital marketing. Through a blend of theoretical learning and practical experience, students gain insights into the latest trends, tools, and techniques shaping the industry.
Curriculum: The curriculum of the BA Hons in Advertising and Digital Marketing Communications at the University of Greenwich is carefully crafted to provide students with a well-rounded education. It covers key areas such as advertising strategy, consumer behavior, digital marketing channels, social media marketing, branding, and campaign management. Students also have the opportunity to explore emerging topics like data analytics, content creation, and mobile marketing, ensuring they stay ahead in this rapidly evolving field.
Research Focus: The University of Greenwich maintains a strong focus on research within the realm of advertising and digital marketing communications. Faculty members are actively engaged in cutting-edge research projects, exploring topics such as consumer psychology, market trends, advertising effectiveness, and the impact of technology on marketing practices. Students benefit from this research-driven approach, gaining access to the latest insights and methodologies that inform industry best practices.
Industry Engagement: One of the hallmarks of the BA Hons program at the University of Greenwich is its strong emphasis on industry engagement. Through partnerships with leading advertising agencies, marketing firms, and digital media companies, students have the opportunity to gain real-world experience through internships, work placements, and collaborative projects. These industry connections not only enhance students' practical skills but also provide valuable networking opportunities that can lead to employment upon graduation.
Global Perspective: In an increasingly interconnected world, the University of Greenwich recognizes the importance of providing students with a global perspective. The BA Hons in Advertising and Digital Marketing Communications incorporates modules that explore international markets, cultural influences on consumer behavior, and global marketing strategies. Additionally, students have the opportunity to participate in study abroad programs, exchange initiatives, and international conferences, allowing them to broaden their horizons and develop a deeper understanding of the global marketing landscape.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduates of the BA Hons Advertising and Digital Marketing Communications program at the University of Greenwich are well-equipped to pursue a variety of exciting career paths in the rapidly evolving field of marketing and communications. With a combination of theoretical knowledge and practical skills, students are prepared for roles in advertising agencies, digital marketing firms, media companies, and corporate marketing departments.
Advertising Account Executive: Graduates can work as account executives in advertising agencies, where they will be responsible for managing client relationships, developing advertising campaigns, and coordinating with creative teams to ensure client objectives are met.
Digital Marketing Specialist: With expertise in digital marketing strategies and tools, graduates can pursue roles as digital marketing specialists, overseeing online advertising campaigns, social media marketing initiatives, search engine optimization (SEO), and email marketing efforts.
Social Media Manager: As social media continues to play a crucial role in marketing communications, graduates can work as social media managers, creating engaging content, managing social media channels, and analyzing performance metrics to optimize campaigns.
Brand Manager: Brand managers are responsible for developing and implementing strategies to build and promote brands. Graduates can work in this role, overseeing brand identity, positioning, and messaging across various marketing channels.
Marketing Analyst: For those interested in data analysis and market research, roles as marketing analysts offer opportunities to analyze consumer behavior, trends, and campaign performance data to provide insights and recommendations for marketing strategies.
Content Marketing Strategist: Content marketing is a growing field that requires expertise in creating valuable and engaging content to attract and retain customers. Graduates can work as content marketing strategists, developing content plans, creating multimedia content, and measuring content effectiveness.
Media Planner/Buyer: In this role, graduates will be responsible for planning and buying media space for advertising campaigns, negotiating with media outlets, and ensuring that campaigns reach the target audience effectively.
Public Relations Specialist: Graduates can also pursue careers in public relations, where they will be involved in managing the reputation and public image of organizations through strategic communication initiatives, media relations, and crisis management.
