MSc Construction Project Management
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BA (Hons) Graphic Design
City Centre
INTAKE: September
Program Overview
The BA (Hons) Graphic Design program at Birmingham City University offers students an immersive exploration into the dynamic world of visual communication and design. This interdisciplinary program emphasizes creativity, technical skills, and conceptual thinking, preparing students for careers in graphic design, branding, advertising, and digital media. Through a combination of studio-based projects, workshops, and industry collaborations, students develop proficiency in graphic design software, typography, illustration, and layout design. The curriculum encourages experimentation and innovation, fostering a deep understanding of design principles and the ability to communicate ideas effectively through visual mediums. Students are encouraged to explore diverse design practices and develop a professional portfolio that showcases their creative vision and problem-solving abilities.
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Design Principles: Students learn fundamental design principles, including composition, color theory, typography, and visual hierarchy. They develop a critical eye for design aesthetics and apply principles of balance, rhythm, and contrast to create impactful visual solutions.
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Software Proficiency: The program equips students with proficiency in industry-standard graphic design software such as Adobe Illustrator, Photoshop, and InDesign. Students learn to execute design concepts and manipulate digital elements with precision.
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Typography and Layout Design: Students explore typography as a foundational element of graphic design, understanding how typefaces convey mood, tone, and meaning. They develop skills in layout design, grid systems, and editorial design for print and digital media.
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Conceptual Thinking: The curriculum emphasizes conceptual thinking and ideation in graphic design. Students learn to develop and articulate creative concepts, translating ideas into compelling visual narratives that resonate with target audiences.
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Specialized Areas of Focus: The program offers opportunities for students to specialize in areas such as branding, advertising, digital media, packaging design, or motion graphics. Students can tailor their studies to align with their career aspirations and interests within the broader field of graphic design.
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Industry Engagement: Birmingham City University fosters industry engagement through guest lectures, workshops, and live briefs with design agencies and creative professionals. Students gain practical experience, networking opportunities, and insights into current trends and practices in the graphic design industry.
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Professional Development: The program emphasizes professional development, helping students build essential skills in project management, client communication, and presentation techniques. Students learn to navigate the business aspects of graphic design and develop a professional portfolio to showcase their work.
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Creative Collaboration: Students collaborate with peers from other disciplines, such as photography, illustration, and digital media, to broaden their creative perspectives and interdisciplinary skills. They engage in collaborative projects that simulate real-world design environments.
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Design Ethics and Sustainability: The curriculum addresses ethical considerations in graphic design, including issues of intellectual property, cultural sensitivity, and sustainability. Students explore responsible design practices and ethical decision-making in their work.
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Career Preparation: Graduates of the BA (Hons) Graphic Design program are prepared for diverse career pathways in graphic design studios, advertising agencies, publishing houses, digital media companies, and freelance practice. They are equipped with the skills, portfolio, and industry knowledge to succeed in the competitive field of visual communication and design.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Graphic Design program from Birmingham City University are well-equipped to pursue diverse and exciting career opportunities within the creative industries. This comprehensive program prepares students with a strong foundation in design principles, technical skills, and conceptual thinking, positioning them for success in roles such as graphic designers, art directors, UX/UI designers, and more.
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Graphic Designer: Many graduates pursue careers as graphic designers, creating visual concepts and solutions for print and digital media. They work across various sectors, including advertising, branding, publishing, and corporate communications, translating ideas into compelling designs that communicate effectively with target audiences.
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Art Director: Graduates with strong leadership and creative skills may advance to roles as art directors, overseeing the visual style and artistic direction of projects. They collaborate with design teams, clients, and stakeholders to ensure creative visions are executed successfully across multiple platforms.
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UI/UX Designer: With a focus on user-centered design, graduates can specialize in UI/UX (User Interface/User Experience) design. They create intuitive and visually appealing interfaces for websites, mobile apps, and digital products, enhancing user interactions and experiences.
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Brand Identity Specialist: Graduates may specialize in brand identity design, developing logos, color palettes, and visual elements that define and distinguish brands. They collaborate with marketing teams to create cohesive brand identities that resonate with consumers.
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Motion Graphics Designer: Some graduates pursue careers in motion graphics, combining graphic design with animation and video production. They create dynamic visuals for television, film, advertising, and digital media, adding movement and narrative to static designs.
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Packaging Designer: Graduates can work as packaging designers, crafting innovative and functional packaging solutions for consumer products. They consider brand messaging, market trends, and sustainability principles to create packaging that attracts and engages consumers.
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Digital Marketing Specialist: Graduates with expertise in graphic design may transition into roles within digital marketing agencies or in-house marketing teams. They design digital assets for social media campaigns, email marketing, and online advertising, contributing to brand visibility and engagement.
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Freelance Designer/Entrepreneur: Many graduates choose to work independently as freelance graphic designers or start their own design studios. They have the flexibility to collaborate with diverse clients, develop their portfolios, and pursue projects aligned with their creative interests.
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Web Designer/Developer: Graduates proficient in web design and coding languages may pursue careers as web designers or front-end developers. They create visually appealing and user-friendly websites, integrating design principles with technical functionality.
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Creative Director: With experience and expertise, graduates can aspire to leadership roles as creative directors within design agencies or in-house creative departments. They provide strategic direction, mentorship, and creative oversight on projects, shaping the overall vision and quality of design work.
