MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA in Hons Marketing Management with Placement
Greenwich Campus
INTAKE: September
Program Overview
The BA (Hons) in Marketing Management program at the University of Greenwich, UK, is meticulously designed to equip students with the skills and knowledge required for a successful career in marketing. Over the course of four years, including a placement year, students delve deep into the world of marketing, exploring various theories, strategies, and practical applications. This program provides a comprehensive overview of marketing principles, consumer behavior, market research, branding, digital marketing, and strategic marketing management. By blending theoretical insights with hands-on experience, the program prepares students to thrive in dynamic marketing environments and contribute effectively to the success of organizations.
Curriculum: The curriculum of the BA (Hons) Marketing Management program is carefully crafted to cover a wide array of topics essential for understanding the intricacies of modern marketing practices. Core modules include marketing principles, consumer behavior, market research methods, brand management, digital marketing strategies, and strategic marketing planning. Students also have the opportunity to explore specialized areas such as social media marketing, advertising, public relations, and marketing analytics. Practical projects, case studies, and industry placements allow students to apply theoretical concepts to real-world marketing scenarios, honing their analytical, creative, and problem-solving skills.
Research Focus: At the University of Greenwich, research in marketing is a priority, with faculty members actively engaged in research projects that contribute to the advancement of marketing theory and practice. Students are encouraged to participate in research initiatives, gaining valuable insights into emerging trends, consumer preferences, and market dynamics. The university's research output informs curriculum development and industry best practices, ensuring that students receive relevant and up-to-date knowledge in the field of marketing.
Industry Engagement: The BA (Hons) Marketing Management program fosters strong connections with industry professionals to provide students with practical insights and networking opportunities. Guest lectures, industry seminars, and workshops bring marketing practitioners to campus, allowing students to learn from their expertise and experiences. The placement year offers students invaluable hands-on experience working in marketing-related roles, such as marketing assistant, market research analyst, or digital marketing coordinator, enhancing their employability and industry readiness upon graduation.
Global Perspective: Recognizing the global nature of marketing, the University of Greenwich integrates a global perspective into the BA (Hons) Marketing Management program. Through international collaborations, study abroad programs, and multicultural learning environments, students gain exposure to diverse marketing practices, cultural influences, and global market trends. This global outlook prepares students to navigate the complexities of marketing in a multicultural context, understand consumer behavior across different markets, and develop marketing strategies that resonate with diverse audiences worldwide.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduating with a BA (Hons) in Marketing Management from the University of Greenwich opens up a multitude of exciting career pathways in the dynamic field of marketing. Equipped with a solid foundation in marketing principles, practical experience gained through the program's placement year, and a range of skills, graduates are well-prepared to pursue diverse roles in marketing agencies, corporations, non-profit organizations, and entrepreneurial ventures.
Marketing Manager: Marketing managers oversee all aspects of marketing activities within an organization. They develop marketing strategies, manage marketing campaigns, analyze market trends, and coordinate marketing teams to achieve business objectives. Graduates with a BA (Hons) in Marketing Management possess the strategic thinking, analytical skills, and creative flair required for roles as marketing managers in various industries, including consumer goods, technology, hospitality, and healthcare.
Brand Manager: Brand managers are responsible for building and maintaining the brand identity of products or services. They develop brand strategies, manage brand communication, and ensure brand consistency across all marketing channels. Graduates with expertise in marketing management are well-suited for roles as brand managers in consumer goods companies, advertising agencies, or brand consulting firms, shaping brand perceptions and driving brand equity.
Market Research Analyst: Market research analysts gather and analyze data to evaluate market conditions, assess consumer preferences, and identify market opportunities. They conduct surveys, analyze market trends, and generate insights to support marketing strategies and product development decisions. Graduates with a BA (Hons) in Marketing Management possess the research skills, data analysis capabilities, and market insights necessary for roles as market research analysts in market research firms, consulting companies, or corporate marketing departments.
Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing strategies to reach and engage target audiences online. They manage digital advertising campaigns, optimize website performance, and utilize social media platforms to enhance brand visibility and generate leads. Graduates with expertise in marketing management are well-equipped for roles as digital marketing specialists in digital marketing agencies, e-commerce companies, or corporate marketing teams, leveraging digital channels to drive business growth and customer engagement.
Advertising Account Executive: Advertising account executives work closely with clients and creative teams to develop and execute advertising campaigns. They liaise with clients to understand their marketing objectives, propose advertising solutions, and manage campaign budgets and timelines. Graduates with a BA (Hons) in Marketing Management possess the communication skills, project management abilities, and strategic thinking required for roles as advertising account executives in advertising agencies, media companies, or marketing communications firms.
Product Marketing Manager: Product marketing managers develop marketing strategies and plans to promote specific products or services. They conduct market research, identify target markets, and develop product positioning and messaging. Graduates with expertise in marketing management are well-suited for roles as product marketing managers in technology companies, software firms, or consumer electronics companies, driving product launches and managing product lifecycles.
