MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA in Hons Business with Marketing with Placement
Greenwich Campus
INTAKE: September
Program Overview
The BA (Hons) in Business with Marketing program at the University of Greenwich, UK, is designed to provide students with a comprehensive understanding of both business management principles and marketing strategies. This four-year program, including a placement year, offers a blend of theoretical knowledge, practical skills, and industry experience to prepare students for successful careers in marketing and related fields.
Curriculum: The curriculum of the BA (Hons) Business with Marketing program covers a wide range of subjects essential for understanding business operations and marketing principles. Core business modules include business strategy, financial management, organizational behavior, and operations management. In addition, specialized marketing modules cover topics such as consumer behavior, market research, branding, digital marketing, and marketing communications. Practical projects, case studies, and industry placements allow students to apply theoretical knowledge to real-world marketing scenarios, developing critical thinking and marketing skills crucial for success in the marketing industry.
Research Focus: The University of Greenwich emphasizes research excellence across various business disciplines, including marketing. Faculty members are actively engaged in research projects exploring various aspects of marketing, including consumer behavior, market segmentation, brand management, and digital marketing trends. Students have the opportunity to participate in research initiatives, gaining valuable insights and contributing to advancements in marketing theory and practice.
Industry Engagement: The BA (Hons) Business with Marketing program at the University of Greenwich facilitates strong connections with the marketing industry to provide students with practical insights and opportunities for professional development. Guest lectures, workshops, and industry seminars bring marketing professionals to campus, allowing students to learn from their expertise and experiences. The placement year offers students invaluable hands-on experience working in marketing-related roles, such as marketing assistant, brand manager, or digital marketing specialist, enhancing their employability and industry readiness upon graduation.
Global Perspective: Recognizing the global nature of marketing, the University of Greenwich integrates a global perspective into the BA (Hons) Business with Marketing program. Through international collaborations, study abroad programs, and multicultural learning environments, students gain exposure to diverse marketing strategies, cultural influences, and global market trends. This global outlook prepares students to navigate the complexities of the global marketing landscape and fosters cross-cultural understanding, essential for success in today's interconnected markets.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduating with a BA (Hons) in Business with Marketing from the University of Greenwich offers students a wide array of career opportunities in marketing, business management, and related fields. Equipped with a blend of business acumen, marketing expertise, and practical experience gained through the program's placement year, graduates are well-prepared to pursue roles in various sectors.
Marketing Manager: Marketing managers oversee the development and implementation of marketing strategies to promote products or services, drive sales, and enhance brand visibility. They analyze market trends, identify target audiences, and plan marketing campaigns across multiple channels, such as digital, print, and social media. Graduates with a BA (Hons) in Business with Marketing possess the skills to lead marketing teams, develop marketing plans, and measure campaign effectiveness, making them suitable candidates for marketing manager roles in consumer goods companies, advertising agencies, or digital marketing firms.
Brand Manager: Brand managers are responsible for building and managing brand identities, ensuring consistency and relevance across all brand touchpoints. They conduct market research, develop brand strategies, and oversee brand campaigns to strengthen brand positioning and equity. Graduates with expertise in business and marketing are well-suited for roles as brand managers in consumer brands, retail companies, or branding agencies, driving brand growth and differentiation through effective brand management strategies.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels, such as websites, social media, email, and search engines, to reach and engage target audiences, generate leads, and drive conversions. They develop digital marketing strategies, create compelling content, and optimize online campaigns to achieve marketing objectives and maximize ROI. Graduates with a BA (Hons) in Business with Marketing possess digital marketing skills, analytical abilities, and knowledge of marketing technologies, making them suitable candidates for digital marketing specialist roles in e-commerce companies, digital agencies, or marketing technology firms.
Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitive landscapes, providing insights to support strategic decision-making and marketing planning. They design research methodologies, collect data through surveys and interviews, and interpret findings to inform marketing strategies and product development efforts. Graduates with expertise in business and marketing are well-equipped for roles as market research analysts in market research firms, consulting companies, or corporate marketing departments, contributing to informed decision-making and market intelligence generation.
Advertising Account Executive: Advertising account executives work closely with clients and creative teams to develop and execute advertising campaigns that effectively communicate brand messages and achieve marketing objectives. They liaise with clients to understand their marketing goals, develop campaign briefs, and coordinate campaign implementation, ensuring alignment with client expectations and project timelines. Graduates with a BA (Hons) in Business with Marketing possess strong communication skills, project management abilities, and creativity, making them suitable candidates for advertising account executive roles in advertising agencies, media firms, or marketing communications departments.
Sales and Business Development Manager: Sales and business development managers are responsible for driving revenue growth and expanding business opportunities through strategic sales initiatives and relationship building. They identify potential clients, nurture leads, and negotiate contracts to secure new business and achieve sales targets. Graduates with expertise in business and marketing are well-suited for roles as sales and business development managers in industries such as technology, finance, or professional services, driving business growth and fostering long-term client relationships.
