MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
BA (Hons) Textile Design : Retail, Business and Marketing
City Centre
INTAKE: September
Program Overview
The BA (Hons) Textile Design: Retail, Business, and Marketing program at Birmingham City University is designed to prepare students for dynamic careers at the intersection of textile design, retail strategy, and business management. This innovative undergraduate degree combines creative design skills with essential knowledge of retail merchandising, brand development, and marketing strategies within the fashion and textile industries. Students develop a deep understanding of consumer behavior, trend forecasting, and retail innovation, empowering them to create commercially viable textile collections and product ranges. The program emphasizes hands-on experience through industry placements, live projects, and collaborative initiatives, enabling students to apply their design expertise to real-world retail and marketing challenges. Graduates emerge as versatile textile designers with a strong foundation in business acumen, ready to succeed in roles that bridge creativity and commerce in the global retail landscape.
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Textile Design for Retail Markets: Students acquire specialized skills in textile design tailored for retail markets. They learn to develop textile collections that align with consumer preferences, market trends, and retail strategies. Students explore color palettes, print motifs, and surface patterns optimized for commercial applications within fashion, home decor, and lifestyle sectors.
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Retail Merchandising and Product Development: The program covers retail merchandising principles and product development strategies. Students study the product lifecycle, supply chain management, and inventory planning, gaining insights into the operational aspects of retail businesses. They learn to translate textile designs into marketable product ranges that meet consumer demand and retail performance metrics.
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Brand Identity and Marketing Communication: Birmingham City University's program emphasizes brand identity development and marketing communication strategies. Students learn to create compelling brand narratives, visual identities, and marketing campaigns for textile products. They explore digital marketing tools, social media strategies, and omnichannel retailing to promote textile collections effectively.
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Consumer Behavior and Market Research: Students study consumer behavior and market research methodologies within the context of textile design and retail management. They conduct trend analysis, market surveys, and target audience profiling to inform design decisions and strategic planning. Understanding consumer preferences and market trends enables students to develop market-driven textile designs.
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Retail Entrepreneurship and Business Innovation: The curriculum includes modules on retail entrepreneurship and business innovation. Students learn about business planning, financial management, and entrepreneurship skills required to start and grow a retail or design business. They explore innovative business models, sustainability practices, and ethical considerations within the retail industry.
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Industry Placement and Professional Development: The BA (Hons) Textile Design: Retail, Business, and Marketing program integrates industry placements and professional development opportunities. Students gain hands-on experience through internships, collaborative projects, and industry-led workshops with leading retail brands and design companies. Industry engagement enhances students' employability and prepares them for diverse career pathways in textile design, retail management, and marketing.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Textile Design: Retail, Business, and Marketing program at Birmingham City University possess a unique blend of creative design skills, business acumen, and retail expertise, opening up diverse and exciting career opportunities within the fashion, textile, and retail industries.
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Textile Designer for Retail Brands: Graduates can pursue careers as textile designers specializing in retail markets. They develop textile collections and product ranges tailored to consumer preferences and market trends. Textile designers collaborate with fashion retailers, home furnishing brands, and lifestyle companies to create commercially successful textile designs for apparel, accessories, and interior products.
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Retail Merchandiser: Graduates may work as retail merchandisers, responsible for planning and optimizing product assortments within retail environments. They analyze sales data, monitor market trends, and coordinate with design teams to ensure that textile products align with consumer demand and business objectives. Retail merchandisers play a key role in driving sales and maximizing profitability for fashion and textile retailers.
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Product Developer for Textile Brands: Some graduates specialize as product developers, overseeing the development and production of textile products for retail brands. They manage product sourcing, supplier relationships, and quality control processes to deliver market-ready textile collections. Product developers collaborate with design, marketing, and production teams to bring textile designs from concept to market.
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Retail Buyer or Trend Forecaster: Graduates with a strong understanding of consumer behavior and market trends may pursue careers as retail buyers or trend forecasters. They curate textile collections, identify emerging trends, and negotiate with suppliers to source innovative textile products for retail stores. Retail buyers and trend forecasters play a strategic role in shaping retail assortments and brand positioning.
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Brand Manager or Marketing Specialist: Graduates can work in brand management or marketing roles within fashion and textile companies. They develop brand strategies, execute marketing campaigns, and enhance brand visibility through digital and traditional channels. Brand managers and marketing specialists drive brand awareness, customer engagement, and sales growth for textile products.
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Entrepreneurship and Retail Start-ups: Some graduates choose to launch their own textile design businesses or retail start-ups. They leverage their design skills, business knowledge, and industry networks to establish innovative retail concepts, online boutiques, or lifestyle brands. Entrepreneurial graduates contribute to the evolving landscape of retail and textile entrepreneurship.
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Textile Consultant or Educator: Experienced graduates may work as textile consultants, providing design expertise and business advice to fashion brands, retailers, and design agencies. They offer consultancy services on retail strategy, product development, and brand positioning, supporting businesses in achieving their creative and commercial goals. Textile consultants may also engage in education and mentorship within academic institutions or industry organizations.
