MSc Accounting and Finance
The MSc Accounting and Finance program at the University of Greenwich is designed to pr...
BA in Hons Advertising and Digital Marketing Communications with Placement
Greenwich Campus
INTAKE: September
Program Overview
The BA (Hons) in Advertising and Digital Marketing Communications offered by the University of Greenwich, UK, is a cutting-edge program designed to equip students with the skills and knowledge needed to excel in the fast-paced world of advertising and digital marketing. This four-year program, including a placement year, combines theoretical learning with practical experience, preparing students for successful careers in the dynamic advertising and marketing industry.
Curriculum: The curriculum of the BA (Hons) Advertising and Digital Marketing Communications program at the University of Greenwich is carefully crafted to cover a broad spectrum of topics essential for success in the field. Core modules encompass principles of advertising, digital marketing strategies, branding, consumer behavior, market research, social media marketing, and content creation. Students also have the opportunity to explore emerging trends and technologies shaping the advertising and digital marketing landscape. Practical projects, workshops, and industry simulations allow students to apply theoretical concepts to real-world scenarios, ensuring they develop both creative and analytical skills necessary for effective advertising and digital marketing campaigns.
Research Focus: The University of Greenwich places a strong emphasis on research excellence in the field of advertising and digital marketing. Faculty members actively engage in research projects exploring topics such as consumer trends, digital media consumption patterns, advertising effectiveness, and the impact of emerging technologies on marketing communications. Students have the opportunity to participate in research initiatives, gaining valuable insights and contributing to advancements in advertising and digital marketing theory and practice.
Industry Engagement: The BA (Hons) Advertising and Digital Marketing Communications program at the University of Greenwich maintains strong connections with industry leaders, providing students with numerous opportunities for industry engagement. Guest lectures, workshops, and industry-led projects enable students to learn from professionals with firsthand experience in advertising agencies, digital marketing firms, media companies, and brand management agencies. The placement year offers students invaluable hands-on experience working in various roles within the advertising and digital marketing industry, enhancing their employability and industry readiness upon graduation.
Global Perspective: The University of Greenwich fosters a global perspective in its advertising and digital marketing communications program, recognizing the international nature of the advertising industry and digital media landscape. Through international collaborations, study abroad opportunities, and multicultural learning environments, students gain exposure to diverse cultures, markets, and consumer behaviors. This global outlook equips graduates with the skills and knowledge to develop and execute effective advertising and digital marketing campaigns in a globalized world, whether for multinational corporations, international agencies, or global brands.
Location
Greenwich Campus
Score
IELTS 6.5
Tuition Fee
£ 16150
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 87, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 76 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Greenwich offers a range of scholarships and financial support options to assist students in their academic journey. These scholarships are designed to recognize academic excellence, support talented students, and provide financial assistance to those who need it.
Vice-Chancellor's Scholarship: This scholarship is available to high-achieving undergraduate and postgraduate students who demonstrate academic excellence. It provides a tuition fee discount of up to £5,000.
International Scholarship: The International Scholarship is aimed at international students applying for undergraduate or postgraduate programs at the University of Greenwich. It offers a tuition fee discount of up to £3,000.
Greenwich Scholarship Programme: The Greenwich Scholarship Programme is open to UK and EU undergraduate students from low-income backgrounds. It offers financial support in the form of bursaries and scholarships, with values ranging from £500 to £2,000 per year.
Sports Scholarships: The university provides Sports Scholarships to talented student-athletes who excel in their chosen sport. These scholarships offer a combination of financial support, access to training facilities, coaching, and other support services.
External Scholarships:The University of Greenwich provides information and support to students who wish to apply for external scholarships, grants, and funding opportunities offered by external organizations and foundations.
Graduating with a BA (Hons) in Advertising and Digital Marketing Communications from the University of Greenwich opens up a diverse range of exciting career opportunities in the dynamic field of advertising, marketing, and digital media. Equipped with a blend of theoretical knowledge and practical experience gained through the program's placement year, graduates are well-prepared to pursue various roles in the advertising industry and related sectors.
Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing strategies to promote products, services, or brands online. They utilize a range of digital channels such as social media, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising to reach target audiences and drive engagement and conversions. Graduates with a background in Advertising and Digital Marketing Communications possess the skills to analyze market trends, create compelling digital content, and measure campaign performance, making them well-suited for roles as digital marketing specialists in advertising agencies, marketing departments, or digital marketing firms.
Social Media Manager: Social media managers are responsible for managing and executing social media strategies to build brand awareness, engage audiences, and drive traffic to websites or online platforms. They create and curate content, monitor social media channels, analyze performance metrics, and interact with followers to enhance brand presence and reputation. Graduates with expertise in social media marketing and digital communication are well-equipped for roles as social media managers in advertising agencies, public relations firms, or social media marketing companies.
Advertising Account Executive: Advertising account executives serve as liaisons between clients and advertising agencies, coordinating the development and execution of advertising campaigns to meet client objectives and budgets. They conduct market research, develop creative briefs, oversee campaign production, and communicate with clients to ensure their needs are met. Graduates with a background in Advertising and Digital Marketing Communications possess strong communication skills, creative thinking abilities, and project management capabilities, making them suitable candidates for roles as advertising account executives in advertising agencies, media planning firms, or marketing departments.
Content Marketing Manager: Content marketing managers develop and execute content marketing strategies to attract and engage target audiences through valuable, relevant content. They oversee content creation, distribution, and promotion across various channels, such as websites, blogs, social media, and email newsletters. Graduates with skills in content creation, storytelling, and digital media strategy are well-suited for roles as content marketing managers in advertising agencies, content marketing firms, or digital media companies.
Digital Brand Manager: Digital brand managers are responsible for managing and enhancing the online presence and reputation of brands across digital platforms. They develop brand strategies, create digital brand assets, monitor brand mentions and sentiment, and engage with online communities to build brand loyalty and advocacy. Graduates with expertise in brand management, digital marketing, and online reputation management are well-suited for roles as digital brand managers in advertising agencies, brand consulting firms, or corporate marketing departments.
E-commerce Specialist: E-commerce specialists focus on driving online sales and revenue for businesses through e-commerce platforms and digital marketing channels. They optimize product listings, implement conversion rate optimization strategies, and manage online advertising campaigns to attract and convert customers. Graduates with a background in Advertising and Digital Marketing Communications possess the skills to analyze consumer behavior, optimize user experience, and leverage digital marketing techniques to drive e-commerce success, making them ideal candidates for roles as e-commerce specialists in retail companies, e-commerce startups, or digital marketing agencies.
