MSc Information Security Management
MSc Information Security Management at Middlesex University, UK is a comprehensive prog...
BA Honours Business Management (Marketing)
London
INTAKE: September
Program Overview
The BA Honours Business Management (Marketing) program at Middlesex University, UK, provides students with a comprehensive understanding of marketing principles, strategies, and practices within the context of business management. This program is designed to prepare students for careers in marketing, brand management, advertising, and related fields by integrating theoretical knowledge with practical skills.
Curriculum: The curriculum of the BA Honours Business Management (Marketing) program covers a wide range of subjects essential for success in the field of marketing and business management. Students study core modules such as marketing management, consumer behavior, market research, branding, and digital marketing. Additionally, students may have the opportunity to choose elective modules that align with their interests and career goals, such as international marketing, social media marketing, advertising strategy, or sales management. The program emphasizes experiential learning through case studies, projects, and internships, allowing students to apply marketing concepts to real-world business challenges.
Research Focus: Middlesex University places a strong emphasis on research within the field of marketing, with faculty members actively engaged in research projects that contribute to advancements in marketing theory and practice. Students in the BA Honours Business Management (Marketing) program have the opportunity to participate in research activities, exploring topics such as consumer trends, market segmentation, brand equity, and marketing analytics. Through research-focused coursework, independent studies, and dissertation projects, students develop critical thinking skills, research methodology proficiency, and a deeper understanding of contemporary issues in marketing.
Industry Engagement: The university maintains close ties with the marketing industry, providing students with opportunities for industry engagement and practical experience. Through partnerships with marketing agencies, corporate marketing departments, and industry associations, students may have access to internships, work placements, or industry-sponsored projects where they can gain hands-on experience and industry insights. Additionally, the program may feature guest lectures, industry seminars, and networking events with marketing professionals and industry experts, exposing students to current practices, trends, and career pathways within the marketing sector.
Global Perspective: Recognizing the global nature of marketing, Middlesex University integrates a global perspective into its curriculum and activities. Students in the BA Honours Business Management (Marketing) program learn about international marketing strategies, global consumer behavior, and cross-cultural marketing communications. They may have opportunities to study abroad, participate in international marketing competitions, or engage in projects with a global focus, gaining exposure to diverse marketing environments and cultural contexts. This global outlook prepares graduates to work in multinational corporations, navigate international markets, and develop marketing strategies that resonate with diverse audiences worldwide.
Location
London
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Middlesex University offers a range of scholarships and financial support options to help students pursue their academic goals.
Vice Chancellor's Excellence Scholarship: The Vice Chancellor's Excellence Scholarship is a prestigious scholarship awarded to high-achieving students who demonstrate outstanding academic excellence. It provides a partial fee waiver for undergraduate and postgraduate programs at Middlesex University.
Regional and Country-specific Scholarships: Middlesex University offers scholarships specifically designed for students from certain regions or countries. These scholarships aim to promote diversity and support international students.
Merit Scholarships: Merit scholarships are awarded to students who have achieved exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and provide financial assistance in the form of tuition fee reductions.
External Scholarships and Funding: Middlesex University provides information and guidance on external scholarships and funding opportunities. These scholarships are offered by various organizations, foundations, and governments to support students' educational journeys. The university assists students in identifying and applying for external scholarships relevant to their program of study.
Graduates of Middlesex University's BA Honours Business Management (Marketing) program are well-prepared for a variety of exciting career opportunities in the field of marketing, business management, and related industries. With a strong foundation in marketing principles, strategic thinking, and practical skills, graduates can pursue diverse roles across various sectors.
Marketing Manager: Graduates can work as marketing managers, overseeing the development and implementation of marketing strategies and campaigns for organizations. They analyze market trends, identify target audiences, and plan marketing initiatives to promote products or services, enhance brand awareness, and achieve business objectives.
Brand Manager: Graduates can pursue careers as brand managers, responsible for building and managing brand equity for products or services. They develop brand strategies, create brand messaging, and execute branding initiatives to differentiate the brand in the marketplace, increase brand loyalty, and drive sales growth.
Market Research Analyst: Graduates can work as market research analysts, conducting research and analyzing data to identify market opportunities, consumer preferences, and competitive trends. They design research studies, collect and analyze data using quantitative and qualitative methods, and provide insights and recommendations to support marketing decision-making.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, leveraging digital channels and technologies to reach and engage target audiences online. They develop digital marketing strategies, manage social media campaigns, optimize website performance, and measure digital marketing metrics to drive website traffic, generate leads, and enhance online visibility.
Advertising Executive: Graduates can work in advertising roles, developing and executing advertising campaigns to promote products or services to consumers. They collaborate with creative teams, media planners, and clients to create compelling advertising concepts, design advertisements, and execute media plans across various channels such as print, television, radio, and digital platforms.
Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and managing sales operations for organizations. They set sales targets, develop sales strategies, and coach sales representatives to achieve revenue goals, build customer relationships, and drive sales performance.
Public Relations (PR) Specialist: Graduates can work in PR roles, managing communications and fostering relationships with the media, stakeholders, and the public on behalf of organizations. They develop PR strategies, write press releases, organize media events, and manage crisis communications to enhance the organization's reputation and manage its public image.
Market Development Manager: Graduates can work as market development managers, identifying and exploring new market opportunities and expansion strategies for organizations. They conduct market assessments, develop market entry plans, and establish partnerships or distribution channels to penetrate new markets and drive business growth.
