MSc Construction Project Management
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BA (Hons)International Marketing (Top-up)
City Centre
INTAKE: September
Program Overview
The BA (Hons) International Marketing (Top-up) program at Birmingham City University is designed for students who have completed a relevant Higher National Diploma (HND) or equivalent qualification and wish to obtain an undergraduate degree specializing in international marketing. This one-year top-up program builds upon students' existing knowledge of marketing fundamentals and focuses on developing their understanding of global marketing strategies, cross-cultural consumer behavior, international market entry, and digital marketing in a global context. Students engage with contemporary issues in international marketing and gain practical skills through case studies, industry projects, and simulations. The program emphasizes the application of theoretical concepts to real-world marketing scenarios, preparing graduates for careers in global marketing management, brand management, market research, digital marketing, and international business development.
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Global Marketing Strategies: The BA (Hons) International Marketing (Top-up) program emphasizes the development and implementation of global marketing strategies. Students explore how to adapt marketing campaigns, branding initiatives, and product offerings for diverse cultural markets and international audiences. They learn to assess market trends, conduct market research, and formulate effective strategies to penetrate and succeed in global markets.
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Cross-Cultural Consumer Behavior: A key focus of the program is cross-cultural consumer behavior. Students study how cultural values, beliefs, and attitudes influence consumer decision-making processes across different countries and regions. They gain insights into cultural dimensions and learn to tailor marketing strategies to resonate with diverse consumer preferences and behaviors.
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International Market Entry Strategies: The curriculum includes modules on international market entry strategies, equipping students with the knowledge and skills to navigate market entry challenges and opportunities in global markets. Students explore modes of market entry such as exporting, franchising, joint ventures, and foreign direct investment, assessing factors that impact market penetration and expansion.
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Digital Marketing in a Global Context: Birmingham City University's program addresses the importance of digital marketing in international contexts. Students learn to leverage digital platforms, social media channels, and online tools to reach global audiences, build brand awareness, and drive engagement. They explore digital marketing trends, analytics, and best practices for optimizing digital marketing campaigns on a global scale.
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Brand Management and Global Branding: The program covers brand management principles with a focus on global branding strategies. Students study brand positioning, brand equity, and brand communication strategies for multinational corporations operating in diverse markets. They learn to develop and manage global brands that resonate with local audiences while maintaining brand consistency and integrity.
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Practical Skills and Industry Insights: Birmingham City University emphasizes practical skills development and industry insights within the BA (Hons) International Marketing (Top-up) program. Students engage in hands-on projects, collaborate with industry partners, and benefit from guest lectures by marketing professionals. They gain practical experience in applying marketing theories to real-world scenarios, enhancing their employability and readiness for roles in international marketing management.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Marketing (Top-up) program at Birmingham City University are well-equipped to pursue diverse and rewarding career opportunities in the global marketing industry. With a strong foundation in international marketing strategies, cross-cultural understanding, and digital marketing skills, graduates can explore various roles across sectors and industries.
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Global Marketing Manager: Graduates can pursue roles as global marketing managers, responsible for developing and executing international marketing strategies for multinational corporations. They oversee market research, brand positioning, and promotional activities to drive brand awareness and market penetration in diverse global markets.
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International Brand Manager: Graduates can work as international brand managers, focusing on developing and managing global brands across different regions and cultural contexts. They ensure brand consistency, oversee product launches, and adapt branding strategies to resonate with local consumer preferences and market dynamics.
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Digital Marketing Specialist (Global Focus): Graduates with expertise in digital marketing can pursue roles as digital marketing specialists with a global focus. They leverage digital platforms, social media channels, and online advertising tools to reach international audiences, optimize digital marketing campaigns, and drive customer engagement and conversion rates.
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International Market Research Analyst: Graduates can become market research analysts specializing in international markets. They conduct market studies, analyze consumer behavior, and assess market trends to provide insights and recommendations for market entry strategies, product development, and competitive positioning in global markets.
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Cross-Cultural Marketing Consultant: Some graduates may specialize as cross-cultural marketing consultants, advising businesses on cultural nuances, consumer preferences, and effective marketing strategies across diverse markets. They help businesses navigate cultural differences, localize marketing campaigns, and optimize communication strategies for international audiences.
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International Business Development Executive: Graduates can pursue careers as international business development executives, focusing on expanding market reach and forging strategic partnerships in global markets. They identify growth opportunities, negotiate business deals, and establish relationships with international clients, distributors, and stakeholders.
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E-commerce Manager (International Markets): Graduates interested in e-commerce can work as e-commerce managers with a focus on international markets. They oversee online sales platforms, manage cross-border logistics, and implement digital marketing strategies to drive global e-commerce growth and maximize online revenue streams.
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Global Trade Marketing Coordinator: Graduates can pursue roles as global trade marketing coordinators, supporting international trade activities and promotional campaigns for export-oriented businesses. They collaborate with sales teams, distributors, and trade partners to enhance brand visibility and drive sales in international markets.
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International Advertising Account Executive: Graduates can work in advertising agencies as international account executives, managing client relationships and overseeing advertising campaigns for global brands. They collaborate with creative teams, media planners, and clients to develop and execute integrated marketing campaigns across multiple markets.
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Entrepreneur in International Marketing: Some graduates may choose to start their own ventures as entrepreneurs focusing on international marketing. They can launch global marketing agencies, digital marketing consultancies, or import-export businesses, leveraging their expertise in international marketing strategies and market dynamics.
