MSc Information Security Management
MSc Information Security Management at Middlesex University, UK is a comprehensive prog...
BA Honours Business Management (Marketing) (Top-up)
London
INTAKE: September
Program Overview
The BA Honours Business Management (Marketing) (Top-up) program at Middlesex University, UK, is designed to provide students with a comprehensive understanding of business management principles with a specific focus on marketing strategies and practices. This program is ideal for students who have completed a relevant diploma or associate degree and wish to enhance their knowledge and skills in marketing to pursue career advancement opportunities or entrepreneurship ventures. Students explore key concepts in business management, marketing research, consumer behavior, branding, digital marketing, and strategic marketing planning. Through a combination of theoretical study, practical projects, case studies, and industry-relevant assessments, students develop the analytical, strategic, and creative abilities required to succeed in dynamic marketing environments.
Curriculum: The curriculum of the BA Honours Business Management (Marketing) (Top-up) program is carefully crafted to cover essential topics in business management and marketing while providing students with opportunities to specialize in areas such as digital marketing, brand management, market analysis, and marketing communications. Core courses include strategic management, marketing management, consumer behavior, marketing research methods, integrated marketing communications, and digital marketing strategies. Students also have the flexibility to choose elective modules according to their interests and career goals, allowing them to tailor their learning experience to specific areas of marketing expertise. Practical components of the curriculum include industry projects, marketing simulations, case studies, and internships, providing students with hands-on experience and real-world insights into marketing practice.
Research Focus: Middlesex University emphasizes the importance of research within its BA Honours Business Management (Marketing) (Top-up) program, encouraging students to engage with marketing research methodologies, theories, and trends. Students learn to conduct market research, analyze market trends, and interpret consumer insights to inform marketing strategies and decision-making processes. Faculty members are actively involved in marketing research, covering topics such as consumer behavior, brand management, digital marketing trends, and marketing analytics. Research-focused modules enable students to develop critical thinking skills, data analysis techniques, and research design capabilities necessary for conducting marketing research projects and contributing to scholarly knowledge in the field.
Industry Engagement: The BA Honours Business Management (Marketing) (Top-up) program at Middlesex University promotes industry engagement through practical projects, internships, guest lectures, and industry partnerships. Students have the opportunity to work on real-world marketing projects with partner organizations, gaining practical experience and networking opportunities within the marketing industry. Guest lectures and workshops by industry professionals provide students with insights into current marketing practices, emerging trends, and career pathways in marketing. Internship opportunities allow students to apply their marketing knowledge and skills in professional settings, gaining valuable work experience and building industry connections that enhance their employability upon graduation.
Global Perspective: Middlesex University's BA Honours Business Management (Marketing) (Top-up) program takes a global perspective, exploring marketing strategies and practices within national, international, and cross-cultural contexts. Students examine global marketing trends, cultural differences in consumer behavior, and international marketing strategies employed by multinational corporations. Study abroad opportunities, international exchange programs, and global case studies provide students with exposure to diverse markets and cultural perspectives, fostering intercultural competence, global awareness, and adaptability in marketing practice. With a global perspective, graduates are equipped to navigate the complexities of global markets, develop culturally sensitive marketing campaigns, and leverage opportunities in international business environments.
Location
London
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 55% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 17 in Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Middlesex University offers a range of scholarships and financial support options to help students pursue their academic goals.
Vice Chancellor's Excellence Scholarship: The Vice Chancellor's Excellence Scholarship is a prestigious scholarship awarded to high-achieving students who demonstrate outstanding academic excellence. It provides a partial fee waiver for undergraduate and postgraduate programs at Middlesex University.
Regional and Country-specific Scholarships: Middlesex University offers scholarships specifically designed for students from certain regions or countries. These scholarships aim to promote diversity and support international students.
Merit Scholarships: Merit scholarships are awarded to students who have achieved exceptional academic performance. These scholarships are available for both undergraduate and postgraduate programs and provide financial assistance in the form of tuition fee reductions.
External Scholarships and Funding: Middlesex University provides information and guidance on external scholarships and funding opportunities. These scholarships are offered by various organizations, foundations, and governments to support students' educational journeys. The university assists students in identifying and applying for external scholarships relevant to their program of study.
Graduates of the BA Honours Business Management (Marketing) (Top-up) program at Middlesex University, UK, are equipped with the knowledge, skills, and expertise to pursue diverse career opportunities in the field of business and marketing.
Marketing Manager: Graduates may pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target audiences, and oversee marketing campaigns across various channels to achieve business objectives and maximize brand visibility and profitability.
Brand Manager: Graduates may work as brand managers, responsible for building and maintaining brand equity by developing brand strategies, managing brand identity, and executing brand marketing initiatives. They conduct market research, monitor brand performance, and collaborate with cross-functional teams to enhance brand reputation and customer loyalty.
Digital Marketing Specialist: Graduates may specialize in digital marketing, leveraging digital channels such as social media, email marketing, and search engine optimization (SEO) to reach and engage target audiences. They develop digital marketing campaigns, analyze digital metrics, and optimize online presence to enhance brand awareness, generate leads, and drive conversions.
Market Research Analyst: Graduates may pursue careers as market research analysts, responsible for collecting and analyzing data to assess market trends, consumer preferences, and competitor strategies. They conduct surveys, interviews, and focus groups, and utilize statistical tools to provide insights and recommendations to support strategic decision-making and product development.
Advertising Account Executive: Graduates may work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. They collaborate with creative teams, manage client relationships, and ensure campaign delivery within budget and timeline constraints to achieve client objectives and drive brand awareness.
Sales Manager: Graduates may pursue roles as sales managers, overseeing sales teams and activities to achieve revenue targets and business objectives. They develop sales strategies, set sales targets, and provide sales training and support to sales representatives to maximize sales performance and customer satisfaction.
Marketing Consultant: Graduates may work as marketing consultants, providing strategic advice and solutions to businesses seeking to improve their marketing effectiveness. They conduct market assessments, develop marketing plans, and offer recommendations on branding, positioning, pricing, and distribution strategies to help businesses achieve their marketing goals.
E-commerce Manager: Graduates may specialize in e-commerce management, overseeing online sales channels and platforms to drive online revenue and customer engagement. They manage website content, optimize user experience, and implement digital marketing tactics to attract and retain online customers and enhance online sales performance.
Product Manager: Graduates may pursue roles as product managers, responsible for the development, launch, and management of products or services throughout their lifecycle. They conduct market research, define product specifications, and collaborate with cross-functional teams to ensure product success in the market and meet customer needs and preferences.
Entrepreneur/Small Business Owner: Graduates may start their own businesses or entrepreneurial ventures, leveraging their business management and marketing skills to launch and grow successful ventures. They identify market opportunities, develop business plans, and implement marketing strategies to establish and differentiate their brands in competitive markets.
