BA (Hons) Public Relations and Media

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no individual component below 5.5.
• TOEFL (iBT): Overall TOEFL score of 80.
• PTE Academic: Overall PTE score of 64.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.

Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.

Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.

External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

The BA (Hons) Public Relations and Media program at Birmingham City University prepares students for dynamic and rewarding careers in the fields of public relations (PR) and media. Graduates of this program possess a diverse skill set that enables them to excel in various roles within these industries.  

1. Public Relations Officer/Executive: Graduates can pursue roles as PR officers or executives in corporate organizations, PR agencies, government departments, non-profit organizations, or public sector bodies. They are responsible for managing communication strategies, handling media relations, drafting press releases, and maintaining positive relationships with stakeholders.

2. Media Relations Specialist: With a focus on media, graduates can work as media relations specialists or press officers. They facilitate relationships between organizations and the media, coordinate press conferences, respond to media inquiries, and pitch stories to journalists to generate positive coverage.

3. Digital Marketing and Social Media Manager: The program equips students with skills in digital marketing and social media management, making them suitable for roles as digital marketing specialists or social media managers. They create engaging content, manage social media campaigns, analyze audience behavior, and use data-driven insights to optimize online presence.

4. Corporate Communications Manager: Graduates can pursue careers in corporate communications, where they develop and implement communication strategies aligned with organizational objectives. They may work for large corporations, managing internal communications, crisis communication, and corporate branding.

5. Event Manager: Public relations and media graduates are well-suited for roles in event management, organizing corporate events, product launches, and promotional activities. They ensure smooth execution of events, manage media coverage, and enhance brand visibility through strategic event planning.

6. Content Creator or Copywriter: With strong writing skills, graduates can work as content creators, copywriters, or editorial assistants for media outlets, PR agencies, or digital marketing firms. They produce compelling content for websites, blogs, newsletters, and press materials.

7. Market Research Analyst: Graduates may pursue roles in market research, analyzing consumer behavior, conducting surveys, and interpreting data to inform PR and marketing strategies.

8. Freelance Consultant: Some graduates choose to work independently as freelance PR consultants, offering services to multiple clients across different sectors.