MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
BA (Hons) Marketing (Professional Practice)
City Centre
INTAKE: September
Program Overview
The BA (Hons) Marketing (Professional Practice) program at Birmingham City University is designed to provide students with a comprehensive understanding of marketing principles and strategies, combined with practical experience gained through professional practice placements. This program equips students with the knowledge and skills necessary to thrive in the competitive field of marketing, preparing them for a wide range of roles in diverse industries. Through a combination of theoretical coursework and hands-on experience, students develop critical thinking abilities, communication skills, and strategic marketing expertise. The program emphasizes real-world application, ensuring that graduates are well-prepared to meet the challenges of the modern marketing landscape.
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Integrated Curriculum: The program offers a holistic curriculum that covers various aspects of marketing, including market research, consumer behavior, branding, digital marketing, and marketing communications. Students gain a comprehensive understanding of marketing principles and strategies, preparing them for diverse roles in the field.
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Professional Practice Placements: One of the highlights of the program is the opportunity for students to undertake professional practice placements with industry partners. These placements provide invaluable hands-on experience, allowing students to apply their theoretical knowledge in real-world settings, build professional networks, and gain insights into industry practices.
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Industry-Relevant Skills Development: Throughout the program, students develop a wide range of industry-relevant skills, including data analysis, strategic planning, campaign management, and communication skills. They learn how to use marketing tools and techniques effectively to address business challenges and achieve marketing objectives.
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Career-Focused Approach: The program adopts a career-focused approach, with a strong emphasis on preparing students for the workforce. Students receive guidance and support from experienced faculty members and industry professionals, helping them to identify their career goals, develop their professional skills, and enhance their employability.
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Opportunities for Professional Development: In addition to professional practice placements, the program offers various opportunities for professional development, such as guest lectures, workshops, and networking events. These activities allow students to gain insights from industry experts, expand their professional networks, and stay updated on the latest trends and developments in the field of marketing.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA (Hons) Marketing (Professional Practice) program at Birmingham City University offers graduates a diverse range of career prospects in the dynamic field of marketing. Equipped with a solid foundation in marketing theory, practical experience gained through professional placements, and industry-relevant skills, graduates are well-prepared to embark on successful marketing careers across various sectors.
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Marketing Executive/Coordinator: Graduates can pursue roles as marketing executives or coordinators within organizations, where they are responsible for implementing marketing campaigns, conducting market research, managing social media platforms, and assisting in strategic marketing initiatives.
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Digital Marketing Specialist: With a focus on digital communication and marketing, graduates can excel in roles such as digital marketing specialist or social media manager. They can leverage their skills in digital advertising, content creation, SEO/SEM, and analytics to drive online engagement and brand awareness.
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Brand Manager: Graduates can pursue careers as brand managers, overseeing the development and implementation of brand strategies. They work closely with cross-functional teams to enhance brand positioning, manage brand equity, and ensure consistency across marketing efforts.
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Market Research Analyst: For those interested in consumer behavior and data analysis, roles as market research analysts are ideal. Graduates can leverage their analytical skills to gather and interpret market data, identify trends, and provide insights that inform strategic marketing decisions.
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Public Relations Officer: Graduates with a strong understanding of marketing and communication can pursue roles in public relations (PR). They work on managing the public image of organizations, developing PR campaigns, handling media relations, and maintaining positive relationships with stakeholders.
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Advertising Account Executive: Those interested in advertising can explore roles as advertising account executives. They collaborate with creative teams, clients, and media outlets to develop and execute advertising campaigns that meet client objectives and drive sales.
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Event Marketing Manager: Graduates can pursue careers in event marketing, planning and executing promotional events, trade shows, and product launches to enhance brand visibility and customer engagement.
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Entrepreneurship and Consulting: Some graduates may choose to start their own marketing consultancy or venture into entrepreneurship, offering marketing services to businesses or specializing in niche areas such as influencer marketing, content marketing, or e-commerce.
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Further Education and Specialization: The program also prepares students for advanced studies in marketing or related fields. Graduates can pursue master's degrees or professional qualifications to deepen their expertise and advance their careers in specialized areas of marketing.
