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BA (Hons) Marketing with Digital Communication (with Professional Placement)
City Centre
INTAKE: September
Program Overview
The BA (Hons) Marketing with Digital Communication (with Professional Placement) program at Birmingham City University is designed to equip students with comprehensive knowledge and practical skills in modern marketing strategies, focusing specifically on digital communication. This dynamic course integrates traditional marketing principles with cutting-edge digital techniques, preparing students for successful careers in digital marketing, advertising, and communications. The program places a strong emphasis on practical learning through professional placements, allowing students to gain valuable industry experience and develop a strong professional network. Throughout the course, students engage with key concepts in marketing strategy, digital content creation, social media marketing, data analytics, and digital advertising, gaining hands-on experience in leveraging digital platforms to drive effective marketing campaigns.
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Comprehensive Marketing and Digital Communication Skills: The program provides students with a solid foundation in marketing principles and digital communication strategies. Students learn to develop integrated marketing campaigns that leverage digital platforms for maximum reach and impact.
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Professional Placement: One of the key highlights of this program is the opportunity for a professional placement. Students undertake a year-long placement with leading companies in the industry, gaining practical experience and applying classroom knowledge to real-world scenarios.
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Digital Content Creation and Management: Students gain practical skills in creating and managing digital content across various platforms. They learn to produce engaging content, including social media posts, blogs, videos, and email newsletters, tailored to specific target audiences.
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Data-Driven Decision Making: The curriculum emphasizes the use of data analytics in marketing decision-making. Students learn to analyze consumer data, interpret insights, and optimize marketing strategies based on data-driven approaches.
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Digital Advertising and Campaign Management: The program covers digital advertising methods extensively, including pay-per-click (PPC) advertising, display advertising, and search engine optimization (SEO). Students gain insights into campaign management and optimization techniques to enhance brand visibility and engagement.
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Professional Development and Networking: The placement year provides students with opportunities for professional development and networking within the industry. Students build valuable connections, gain insights into industry practices, and enhance their employability for future roles in marketing and digital communication.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA (Hons) Marketing with Digital Communication (with Professional Placement) program at Birmingham City University opens up diverse and promising career prospects for graduates, equipped with a unique blend of marketing acumen and digital communication skills. Graduates of the BA (Hons) Marketing with Digital Communication (with Professional Placement) program from Birmingham City University are well-prepared to embark on successful careers in the dynamic and rapidly evolving field of digital marketing, equipped with sought-after skills and practical experience that align with industry needs.
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Digital Marketing Specialist: Graduates of this program are well-positioned to pursue roles as digital marketing specialists. They can devise and execute digital marketing strategies, leveraging various channels such as social media, email marketing, SEO, PPC advertising, and content marketing to enhance brand visibility and drive customer engagement.
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Social Media Manager: With a focus on digital communication, graduates can excel as social media managers. They possess the skills to manage and optimize social media platforms, create compelling content, analyze performance metrics, and implement strategies to build and sustain online communities.
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Content Marketing Strategist: The program equips students with content creation and management skills, enabling them to excel as content marketing strategists. Graduates can develop content calendars, craft engaging narratives, and optimize content for different digital platforms to support marketing campaigns.
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Digital Campaign Manager: Career opportunities exist as digital campaign managers, where graduates can plan, implement, and monitor digital advertising campaigns. They have the expertise to utilize data-driven insights to optimize campaign performance and achieve targeted objectives.
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Marketing Analyst: Graduates can pursue roles as marketing analysts, leveraging their skills in data analytics to extract actionable insights from consumer behavior data. They can interpret market trends, evaluate campaign effectiveness, and provide strategic recommendations to enhance marketing initiatives.
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Digital PR Specialist: With a focus on digital communication, graduates can excel in roles as digital PR specialists. They can manage online reputation, engage with media influencers, and implement PR strategies that align with digital marketing objectives.
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E-commerce Manager: Graduates are equipped to thrive in e-commerce management roles, where they can oversee online sales platforms, optimize user experience, and implement digital marketing strategies to drive online revenue growth.
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Brand Manager: The program prepares graduates for brand management roles, where they can develop and maintain brand identities across digital channels. They can strategize brand positioning, conduct market research, and implement brand-building initiatives.
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Entrepreneurship and Consulting: Some graduates may choose to pursue entrepreneurship or consultancy roles, leveraging their expertise in digital marketing and communication to support startups or advise businesses on digital transformation strategies.
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Professional Placement Opportunities: The professional placement component of the program enhances graduates' employability by providing hands-on experience and industry connections. Many graduates secure full-time employment with their placement organizations or use the experience to secure positions in their desired career paths.
