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BA (Hons) Marketing with Digital Communication
City Centre
INTAKE: September
Program Overview
The BA (Hons) Marketing with Digital Communication program at Birmingham City University offers students an exciting opportunity to develop expertise in modern marketing strategies in the digital age. This dynamic course integrates traditional marketing principles with cutting-edge digital communication techniques, equipping students with the skills needed to thrive in today's competitive business environment. Throughout the program, students explore key concepts in marketing, consumer behavior, branding, and digital communication, gaining hands-on experience in leveraging digital platforms for effective marketing campaigns. The curriculum emphasizes the strategic use of digital tools, social media platforms, content creation, data analytics, and digital advertising to engage audiences and drive business growth.
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Integrated Marketing Strategies: The program emphasizes the integration of traditional marketing principles with digital communication strategies. Students learn how to develop comprehensive marketing plans that leverage both online and offline channels to reach target audiences effectively.
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Digital Content Creation: Students gain practical skills in creating compelling digital content, including social media posts, blogs, videos, and email newsletters. They learn to tailor content to specific audiences and platforms, optimizing engagement and brand visibility.
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Data Analytics and Insights: A core component of the program is data analytics. Students acquire proficiency in using analytical tools to interpret consumer data, track campaign performance, and make data-driven marketing decisions.
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Social Media Marketing: The course covers social media marketing strategies extensively, teaching students how to build and manage brand presence on popular platforms such as Facebook, Instagram, LinkedIn, and Twitter. Students explore techniques for community engagement, influencer collaboration, and paid advertising on social media.
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Digital Advertising and SEO: Students delve into digital advertising methods, including pay-per-click (PPC) campaigns, display advertising, and search engine optimization (SEO). They learn how to optimize ad campaigns to achieve maximum visibility and ROI.
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Industry-Relevant Projects and Placement Opportunities: The program incorporates real-world projects and offers professional placement opportunities, allowing students to gain hands-on experience and develop industry connections. This practical experience enhances employability and prepares students for successful careers in marketing and digital communication.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA (Hons) Marketing with Digital Communication program prepares graduates for diverse and dynamic roles in the rapidly evolving field of digital marketing. With a combination of theoretical knowledge and practical skills, graduates are well-positioned to succeed in competitive industries where digital expertise is highly valued. Additionally, the program fosters creativity, critical thinking, and adaptability, enabling graduates to thrive in innovative and fast-paced environments.
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Digital Marketing Specialist: Graduates of this program are well-equipped to pursue roles as digital marketing specialists. They possess a deep understanding of digital communication strategies, including social media marketing, content creation, email campaigns, SEO, and PPC advertising. Digital marketing specialists develop and implement effective online campaigns to drive brand awareness, engagement, and conversions.
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Social Media Manager: With expertise in digital communication, graduates can excel as social media managers. They are responsible for managing and optimizing social media platforms to enhance brand visibility and engagement. Social media managers create compelling content, monitor trends, engage with followers, and analyze performance metrics to refine social media strategies.
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Content Strategist/Creator: Graduates can pursue careers as content strategists or creators. They leverage their knowledge of digital communication to develop engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters. Content strategists ensure that content aligns with marketing objectives and resonates with target audiences.
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Digital Campaign Manager: This program prepares graduates for roles as digital campaign managers. They oversee the development and execution of digital marketing campaigns, leveraging digital communication strategies to drive customer acquisition, lead generation, and sales conversion. Digital campaign managers utilize data analytics to optimize campaign performance and ROI.
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Data Analyst/Marketing Analyst: In the digital age, data-driven decision-making is essential. Graduates can work as data analysts or marketing analysts, using data analytics tools to derive insights from consumer behavior and campaign performance. They interpret data to optimize marketing strategies, identify trends, and measure the effectiveness of digital communication efforts.
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E-commerce Specialist: With their expertise in digital marketing and communication, graduates are well-suited for roles in e-commerce. They optimize online shopping experiences, implement digital marketing strategies to drive sales, and ensure a seamless customer journey on e-commerce platforms. E-commerce specialists understand user experience (UX) principles and leverage them to enhance online conversions.
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Marketing Consultant: Graduates may pursue careers as marketing consultants, offering specialized expertise in digital communication to businesses and organizations. They provide strategic advice on leveraging digital marketing channels, optimizing campaigns, and enhancing brand visibility in the digital landscape.
