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BA (Hons) Marketing with Advertising and Public Relations (with Professional Placement)
City Centre
INTAKE: September
Program Overview
The BA (Hons) Marketing with Advertising and Public Relations program at Birmingham City University offers a comprehensive and dynamic curriculum that prepares students for successful careers in the rapidly evolving marketing and communications industry. This degree integrates essential marketing principles with specialized knowledge in advertising and public relations, equipping students with a well-rounded skill set valued by employers. The inclusion of a professional placement year provides students with invaluable industry experience, allowing them to apply theoretical knowledge in real-world settings and develop practical skills.
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Comprehensive Marketing Foundation: The program begins with a solid foundation in marketing, covering key concepts such as consumer behavior, market research, and strategic marketing planning. Students gain a deep understanding of how marketing drives business success and learn to develop effective marketing strategies.
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Specialized Advertising Skills: Through specialized modules, students acquire expertise in advertising principles, creative strategy, and campaign development. They explore various advertising mediums, digital advertising techniques, and the role of advertising in brand management.
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Strategic Public Relations Knowledge: The program emphasizes the importance of public relations in shaping brand reputation and managing communication. Students learn to craft compelling PR campaigns, manage media relations, and navigate crisis communication effectively.
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Digital Marketing Proficiency: With a focus on digital marketing, students develop skills in social media marketing, content creation, and data analytics. They understand the impact of digital technologies on marketing strategies and learn to leverage digital platforms for effective audience engagement.
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Professional Placement Year: One of the program's highlights is the year-long professional placement, where students gain hands-on experience in a marketing, advertising, or PR role within industry-leading organizations. This placement enables students to apply theoretical knowledge, build professional networks, and enhance their employability.
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Industry-Relevant Projects and Workshops: Students engage in industry-relevant projects and workshops throughout the program, collaborating with industry professionals and gaining insights into current marketing trends and practices.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
The BA (Hons) Marketing with Advertising and Public Relations (with Professional Placement) program at Birmingham City University prepares students for exciting and diverse career opportunities across the marketing, advertising, and public relations sectors. Graduates of this program acquire a unique blend of skills that are highly sought after by employers in today's competitive business environment.
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Marketing Executive/Manager: Graduates can pursue roles as marketing executives or managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, conduct market research, and oversee advertising and promotional campaigns.
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Advertising Account Executive/Manager: With specialized knowledge in advertising, graduates can work as account executives or managers in advertising agencies or media organizations. They collaborate with clients to develop advertising concepts, manage campaigns, and ensure effective delivery of messaging across various channels.
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Public Relations Specialist: Graduates can pursue roles in public relations, managing communication between organizations and the public. They develop PR campaigns, handle media relations, and manage corporate reputations, addressing both internal and external stakeholders.
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Digital Marketing Specialist: Given the increasing importance of digital channels, graduates are well-positioned to work as digital marketing specialists. They create and optimize digital marketing campaigns, manage social media platforms, and use data analytics to drive strategic marketing decisions.
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Brand Manager: Graduates can work as brand managers, responsible for building and maintaining brand identity. They develop brand strategies, oversee product launches, and collaborate with marketing and advertising teams to ensure consistent brand messaging.
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Market Research Analyst: Graduates with strong analytical skills can pursue roles as market research analysts, collecting and analyzing data to understand consumer behavior, market trends, and competitor activities. They provide insights that inform marketing strategies and business decisions.
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Event Marketing Coordinator: Graduates can work in event marketing roles, organizing and promoting events to engage target audiences and enhance brand visibility. They collaborate with internal teams and external partners to execute successful marketing events.
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Media Planner/Buyer: With expertise in advertising, graduates can explore roles as media planners or buyers, responsible for selecting optimal media channels and negotiating advertising placements to reach target audiences effectively.
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Content Marketing Manager: Graduates can specialize in content marketing, creating engaging content across various platforms to attract and retain customers. They develop content strategies, manage content calendars, and optimize content for SEO.
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Entrepreneurship and Consulting: Some graduates choose to start their own businesses or work as marketing consultants, providing strategic advice to businesses on marketing, advertising, and public relations strategies.
