BA (Hons) Marketing with Advertising and Public Relations

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no individual component below 5.5.
• TOEFL (iBT): Overall TOEFL score of 80.
• PTE Academic: Overall PTE score of 64.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.

Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.

Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.

External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Marketing with Advertising and Public Relations program from Birmingham City University are well-prepared for diverse and exciting career opportunities in the dynamic field of marketing, advertising, and public relations. Equipped with a comprehensive understanding of strategic communication, brand management, and consumer behavior, they can thrive in various roles across industries.

1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing the development and implementation of marketing strategies. They are responsible for driving brand awareness, customer engagement, and market growth through integrated marketing campaigns.

2. Advertising Account Executive: With a strong foundation in advertising, graduates can work as account executives in advertising agencies. They collaborate with clients to understand their advertising needs, develop creative campaigns, and ensure effective campaign execution.

3. Public Relations Specialist: Graduates can pursue careers in public relations, managing communication between organizations and the public. They craft press releases, manage media relations, and handle crisis communication to build and maintain a positive brand image.

4. Digital Marketing Specialist: Given the program's emphasis on digital marketing, graduates are equipped to excel in roles focused on digital strategy, social media management, and online campaign optimization. They leverage digital platforms to reach target audiences and drive engagement.

5. Brand Manager: Graduates can work as brand managers, responsible for developing and maintaining brand identity. They oversee brand campaigns, monitor market trends, and analyze consumer insights to enhance brand positioning and perception.

6. Market Research Analyst: With skills in market research and consumer behavior analysis, graduates can pursue roles as market research analysts. They gather and interpret data to provide valuable insights for marketing strategies and product development.

7. Media Planner: Graduates can work as media planners, responsible for selecting optimal media channels to reach target audiences. They collaborate with advertising teams to allocate budgets effectively and maximize campaign reach and impact.

8. Event Marketing Manager: Graduates can specialize in event marketing, planning and executing promotional events to enhance brand visibility and customer engagement.