BA (Hons) Fashion Business and Promotion

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no individual component below 5.5.
• TOEFL (iBT): Overall TOEFL score of 80.
• PTE Academic: Overall PTE score of 64.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.

Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.

Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.

External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

The BA (Hons) Fashion Business and Promotion program at Birmingham City University prepares graduates for a wide range of exciting and dynamic career opportunities within the fashion industry. With a blend of theoretical knowledge and practical skills, graduates are well-equipped to enter diverse roles in fashion marketing, branding, retail management, promotion, and entrepreneurship.  

1. Fashion Marketing Specialist: Graduates can pursue roles as fashion marketing specialists, where they develop and implement strategic marketing campaigns to promote fashion brands. They analyze market trends, consumer behavior, and competitor strategies to create effective marketing strategies that drive brand awareness and sales.

2. Brand Manager: Brand management is a key role in the fashion industry. Graduates can work as brand managers, responsible for developing and maintaining brand identities, positioning strategies, and brand communications. They ensure that the brand message is consistent and resonates with the target audience.

3. Retail Buyer or Merchandiser: Careers in retail buying and merchandising are popular choices for graduates of this program. They can work for fashion retailers, selecting and purchasing products for stores, analyzing sales data, and predicting trends to optimize product assortments and maximize sales.

4. Fashion Retail Manager: Graduates can pursue managerial roles within fashion retail settings, overseeing store operations, managing staff, and implementing sales strategies to enhance customer experiences and drive profitability.

5. Fashion PR and Communications Specialist: Careers in fashion public relations and communications are also viable options. Graduates can work as PR specialists, managing media relations, organizing fashion events, and creating compelling content to enhance brand visibility and reputation.

6. Digital Marketing Executive: With a strong focus on digital skills, graduates are well-suited for roles in digital marketing within the fashion industry. They can specialize in social media marketing, content creation, email marketing, and influencer partnerships to engage audiences and promote fashion brands online.

7. Fashion Entrepreneur: The program prepares graduates to start their own fashion businesses. They can launch fashion startups, boutique stores, online fashion platforms, or consulting firms, leveraging their knowledge of fashion business and promotion strategies.

8. Fashion Consultant or Analyst: Graduates can work as fashion consultants or analysts, providing insights and strategic advice to fashion brands, retailers, or agencies. They analyze market trends, consumer behavior, and industry developments to guide business decisions.