BA (Hons) Fashion Branding and Communication

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.

English Language Proficiency: 

• IELTS: Overall score of 6.0, with no individual component below 5.5.
• TOEFL (iBT): Overall TOEFL score of 80.
• PTE Academic: Overall PTE score of 64.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University

Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.

Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.

Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.

External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

The BA (Hons) Fashion Branding and Communication program at Birmingham City University prepares graduates for exciting career opportunities in the dynamic and fast-paced fashion industry. With a unique blend of creative design, marketing expertise, and strategic communication skills, graduates from this program are well-equipped to pursue diverse roles within fashion branding, marketing, public relations, and digital communication.

1. Brand Manager: Graduates can work as brand managers responsible for developing and implementing brand strategies for fashion companies. They oversee brand positioning, identity development, and promotional campaigns to enhance brand awareness and consumer engagement.

2. Fashion Marketer: Fashion marketers leverage their knowledge of consumer behavior and market trends to create effective marketing strategies for fashion brands. They may work in advertising agencies, fashion retailers, or directly for fashion brands to drive sales and brand growth.

3. Digital Marketing Specialist: In the era of digitalization, graduates can specialize in digital marketing roles within the fashion industry. They manage social media campaigns, content creation, email marketing, and online advertising to promote fashion brands and engage with target audiences.

4. Public Relations (PR) Specialist: PR specialists play a crucial role in managing the public image and reputation of fashion brands. Graduates can work in PR agencies or in-house PR teams to develop media relations, organize events, and communicate brand stories to the public.

5. Fashion Stylist and Visual Merchandiser: Graduates with a keen eye for aesthetics and design can pursue careers as fashion stylists or visual merchandisers. They create visually appealing displays, curate product presentations, and contribute to the overall branding and image of fashion retail spaces.

6. Fashion Buyer and Merchandiser: Graduates interested in the business side of fashion can explore roles as fashion buyers or merchandisers. They analyze market trends, negotiate with suppliers, and select products for retail stores to optimize sales and profitability.

7. Content Creator and Social Media Manager: With a strong focus on digital communication, graduates can excel in content creation and social media management roles. They produce engaging content, manage social media platforms, and build online communities to enhance brand visibility and engagement.

8. Event Manager: Events are integral to fashion branding and promotion. Graduates can work as event managers specializing in fashion shows, product launches, and promotional events to create memorable experiences that align with brand values.

9. Entrepreneurship and Start-up Ventures: Some graduates may choose to start their own fashion brands or businesses, leveraging their skills in branding, marketing, and communication to establish successful ventures within the fashion industry.