MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
BA (Hons) Events Management
City Centre
INTAKE: September
Program Overview
The BA (Hons) Events Management program at Birmingham City University is designed to prepare students for dynamic careers in the events industry. This interdisciplinary program blends theoretical knowledge with practical skills, equipping students to plan, execute, and manage a wide range of events, from corporate conferences to cultural festivals. Students explore the principles of event design, marketing, logistics, and risk management while gaining insights into the global events landscape. The curriculum emphasizes hands-on learning through industry placements, guest lectures, and practical projects, ensuring students develop essential skills required for successful event management careers.
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Event Planning and Execution: Students learn how to conceptualize, plan, and execute events of varying scales and themes. They study event design, venue selection, budgeting, scheduling, and vendor management to deliver successful events that meet client objectives.
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Marketing and Promotion: The program covers event marketing strategies, including digital marketing, branding, and promotional techniques. Students explore effective ways to attract attendees, build event awareness, and engage stakeholders.
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Logistics and Operations Management: Students develop strong organizational and operational skills necessary for event management. They learn about logistics, resource allocation, health and safety regulations, and contingency planning to ensure smooth event operations.
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Event Risk Management: The curriculum addresses risk assessment and crisis management in event planning. Students learn to identify potential risks, implement mitigation strategies, and handle emergencies during events.
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Industry Insights and Trends: Students gain insights into current industry trends and emerging technologies shaping the events sector. They explore sustainability practices, event technology innovations, and global event markets to stay competitive in the field.
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Professional Development and Networking: The program emphasizes professional development, offering opportunities for industry placements, internships, and networking events. Students engage with industry professionals, gaining practical experience and building professional connections.
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Event Specializations: Students have the flexibility to specialize in specific event types, such as corporate events, weddings, festivals, or sports events. They develop niche expertise aligned with their career interests and aspirations.
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Entrepreneurship and Business Skills: The program nurtures entrepreneurial skills, encouraging students to explore event entrepreneurship and business start-ups. Students learn about business planning, financial management, and client relationship management.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Events Management program at Birmingham City University are well-equipped with the knowledge, skills, and practical experience necessary to pursue rewarding careers in the dynamic events industry. With opportunities spanning various sectors and event types, graduates have the flexibility to explore diverse roles and make a meaningful impact in the field. Ongoing professional development, networking, and industry engagement further support their career progression and success in the competitive events market.
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Event Manager: Graduates can pursue roles as event managers, responsible for planning, coordinating, and executing a wide range of events, including conferences, exhibitions, weddings, festivals, and corporate functions. They oversee all aspects of event management, from conceptualization and budgeting to logistics and onsite coordination.
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Wedding Planner: With specialized knowledge in events management, graduates can carve a niche in wedding planning. They work closely with clients to create bespoke wedding experiences, handling everything from venue selection and vendor coordination to budget management and guest logistics.
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Festival Coordinator: Graduates can work as festival coordinators, organizing large-scale cultural, music, or arts festivals. They collaborate with artists, vendors, sponsors, and local authorities to ensure the smooth execution of festival programs, managing logistics, safety measures, and audience engagement.
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Conference Organizer: Graduates may pursue careers in conference and convention planning, coordinating professional and academic events for organizations, associations, and institutions. They manage event logistics, delegate services, speaker arrangements, and program scheduling to deliver successful conferences.
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Venue Manager: Graduates can work as venue managers for event spaces, hotels, resorts, or conference centers. They oversee venue operations, including bookings, facility management, catering services, and customer relations, ensuring exceptional guest experiences and efficient event execution.
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Corporate Events Manager: Graduates may specialize in corporate events management, organizing business conferences, product launches, trade shows, and corporate retreats. They collaborate with corporate clients to understand their objectives and deliver tailored event solutions that align with their brand and goals.
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Destination Management Specialist: With a focus on tourism and hospitality, graduates can pursue roles in destination management organizations (DMOs) or tourism boards. They develop and promote destination-based events, tours, and experiences to attract visitors and enhance the local tourism industry.
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Event Marketing and Sponsorship Manager: Graduates can enter roles in event marketing and sponsorship, working with companies or agencies to promote events, secure sponsorships, and maximize brand exposure. They develop marketing strategies, manage promotional campaigns, and cultivate relationships with sponsors and stakeholders.
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Exhibition Organizer: Graduates may work in the exhibitions and trade shows sector, organizing industry-specific exhibitions, trade fairs, and expos. They coordinate exhibitor participation, booth design, floor planning, and visitor engagement activities to create successful exhibition experiences.
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Entrepreneurship and Freelancing: Some graduates choose to start their own events management companies or work as freelance event planners, offering services such as event consultancy, wedding coordination, or niche event specialization based on their interests and expertise.
