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MSc Marketing with placement year

Moulsecoomb - Brighton

 

INTAKE: September

Program Overview

The MSc Marketing with Placement Year program at the University of Brighton is designed to equip students with a comprehensive understanding of marketing principles and practices, while also providing valuable industry experience through a placement year. The program offers a blend of theoretical knowledge and practical skills to prepare students for successful careers in the dynamic field of marketing.

  1. Marketing Fundamentals: Students gain a solid foundation in marketing principles, exploring topics such as consumer behavior, market research, branding, digital marketing, and strategic marketing planning. They develop a deep understanding of how marketing strategies are formulated and implemented to meet organizational objectives.

  2. Strategic Marketing: The program focuses on developing strategic thinking and planning skills. Students learn how to analyze market trends, identify target markets, and create marketing strategies that effectively position products or services in competitive markets. They also study contemporary marketing concepts and techniques used to drive innovation and growth.

  3. Digital Marketing: With the increasing influence of digital technologies, the program places emphasis on digital marketing strategies and tools. Students learn about online advertising, social media marketing, search engine optimization, and data analytics. They gain practical skills in utilizing digital platforms to reach and engage target audiences.

  4. Integrated Marketing Communications: Students explore the role of integrated marketing communications in creating cohesive and impactful marketing campaigns. They learn how to develop effective marketing messages, select appropriate communication channels, and coordinate various marketing communication tools to deliver consistent brand messages.

  5. Marketing Analytics: The program introduces students to the use of data and analytics in marketing decision-making. They learn how to analyze market data, interpret consumer insights, and apply data-driven approaches to optimize marketing campaigns and improve business performance.

  6. Placement Year: The program includes a placement year, providing students with an invaluable opportunity to gain practical experience in a marketing-related role. This placement allows students to apply their knowledge, skills, and theories in a real-world setting, develop professional networks, and enhance their employability.

Pollster Education

Location

Moulsecoomb - Brighton

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 15462

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
  • English Language Proficiency:
    • IELTS: A minimum overall score of 6.5, with no individual component score below 6.
    • TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
    • PTE: A minimum overall score of 61, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

  1. Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
  2. International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
  3. Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
  4. Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
  5. Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

The MSc Marketing with Placement Year program prepares graduates for a wide range of exciting career opportunities in the marketing field. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers in various industries. They lead marketing teams, develop marketing strategies, oversee campaigns, and monitor performance to achieve organizational goals.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, working in agencies or in-house marketing departments. They manage online marketing campaigns, optimize website performance, and use digital analytics to drive customer engagement and conversions.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting research to gather insights about target markets, consumer behavior, and industry trends. They provide valuable data and analysis to inform marketing strategies and decision-making.

  4. Brand Manager: Graduates can specialize in brand management, working to develop and maintain strong brand identities. They oversee brand strategies, monitor brand performance, and ensure consistent brand messaging across various channels.

  5. Advertising Executive: Graduates can work in advertising agencies, managing and implementing advertising campaigns for clients. They develop creative concepts, collaborate with designers and copywriters, and monitor campaign effectiveness.

  6. Sales and Business Development Manager: Graduates can pursue roles in sales and business development, focusing on identifying new business opportunities, building client relationships, and driving revenue growth through effective marketing strategies.

  7. Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and support to organizations on their marketing initiatives. They help businesses identify market opportunities, develop marketing plans, and optimize their marketing efforts.

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