MSc Construction Project Management
The MSc Construction Project Management program at Birmingham City University is a high...
BA (Hons) Digital Marketing
City Centre
INTAKE: September
Program Overview
The BA (Hons) Digital Marketing program at Birmingham City University is designed to prepare students for dynamic and evolving careers in the digital marketing industry. This interdisciplinary degree integrates marketing principles with cutting-edge digital technologies, equipping students with the knowledge and skills to thrive in today's digital landscape. Students learn about consumer behavior, market research, branding, and strategic marketing techniques, alongside practical skills in social media marketing, content creation, data analytics, and digital advertising. The curriculum emphasizes hands-on learning through real-world projects and industry collaborations, enabling students to develop a comprehensive understanding of digital marketing strategies and tools. By fostering creativity, critical thinking, and technical proficiency, the program prepares graduates to excel in diverse roles within the fast-paced and innovative field of digital marketing.
-
Marketing Fundamentals: Students explore foundational marketing concepts, including market segmentation, consumer behavior, brand management, and marketing strategy development. They gain insights into traditional marketing principles and their application in digital contexts.
-
Digital Marketing Strategies: The program covers a range of digital marketing strategies, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. Students learn how to leverage digital channels to reach target audiences and achieve marketing objectives.
-
Social Media Management and Content Creation: Students develop skills in social media management, learning how to create engaging content, manage social media platforms effectively, and use analytics tools to measure campaign performance. They explore best practices for building brand presence and engaging with online communities.
-
Data Analytics and Insights: The curriculum includes modules on data analytics and marketing metrics, teaching students how to analyze digital marketing data, interpret insights, and make data-driven decisions. Students gain proficiency in tools like Google Analytics and learn how to optimize campaigns based on performance data.
-
Digital Advertising and Campaign Management: Students study digital advertising platforms and techniques, including display advertising, video advertising, and remarketing strategies. They learn how to plan, implement, and optimize digital advertising campaigns to maximize ROI and achieve marketing goals.
-
Professional Development and Industry Engagement: The program emphasizes professional development through guest lectures, industry workshops, and networking events. Students have opportunities to collaborate with industry partners on live projects, gaining practical experience and building a professional portfolio.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 16870
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of Birmingham City University's BA (Hons) Digital Marketing program are well-equipped to pursue diverse and rewarding career opportunities in the rapidly expanding field of digital marketing. With a blend of theoretical knowledge and practical skills, graduates are prepared to excel in various roles within digital marketing agencies, corporations, non-profits, and entrepreneurial ventures.
-
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, responsible for developing and implementing digital marketing strategies across multiple channels. They may focus on areas such as SEO, social media marketing, email marketing, content marketing, or digital advertising.
-
Social Media Manager: With expertise in social media marketing and community management, graduates can work as social media managers, overseeing brand presence, engaging with audiences, and driving engagement and conversions on various social media platforms.
-
Content Marketing Manager: Graduates may pursue careers as content marketing managers, responsible for creating and curating compelling content that resonates with target audiences. They develop content strategies, manage content calendars, and analyze content performance to drive brand awareness and lead generation.
-
SEO Analyst/Manager: Graduates with strong analytical skills can work as SEO analysts or managers, optimizing websites and content to improve organic search visibility and rankings. They conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies.
-
Digital Advertising Specialist: Graduates can specialize in digital advertising, working as PPC specialists, display advertising managers, or media planners. They create and optimize digital ad campaigns, targeting specific demographics and maximizing ROI across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
-
Marketing Analyst/Data Analyst: Graduates with a focus on data analytics can pursue roles as marketing analysts or data analysts, analyzing marketing performance metrics, identifying trends, and providing insights to optimize marketing strategies and campaigns.
-
E-commerce Manager: Graduates with an interest in online retail can work as e-commerce managers, overseeing the digital marketing efforts of e-commerce websites. They optimize product listings, manage online promotions, and analyze sales data to drive revenue growth.
-
Digital Marketing Consultant: Experienced graduates may choose to work as independent consultants, offering digital marketing expertise to businesses and organizations on a freelance or contract basis. They provide strategic advice, develop customized marketing plans, and help clients achieve their marketing objectives.
-
Entrepreneur/Startup Founder: Graduates with an entrepreneurial spirit may choose to start their own digital marketing agencies or tech startups, leveraging their skills to innovate and disrupt the industry with new products or services.
-
Further Education and Specialization: Graduates can pursue postgraduate studies or professional certifications in specialized areas of digital marketing, such as data analytics, UX design, or digital strategy, to further enhance their expertise and career prospects.
