MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
MSc Marketing (Social Marketing) with placement year
Moulsecoomb - Brighton
INTAKE: September
Program Overview
The MSc Marketing (Social Marketing) with Placement Year program at the University of Brighton is designed to provide students with a comprehensive understanding of social marketing principles and practices, while also offering the opportunity to gain valuable industry experience through a placement year. The program equips students with the knowledge and skills to design and implement effective marketing strategies that promote social change and address pressing societal issues.
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Social Marketing Principles: Students gain a solid foundation in social marketing principles, exploring topics such as behavior change theories, target audience segmentation, campaign development, and evaluation. They learn how to apply marketing techniques to address social issues and create positive societal impact.
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Social Marketing Strategies: The program focuses on developing effective social marketing strategies to influence behavior change. Students learn how to identify and analyze social issues, conduct research on target audiences, develop compelling messages, and select appropriate marketing channels for reaching and engaging with the target population.
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Communication and Campaign Management: Students develop skills in designing and managing social marketing campaigns. They learn how to create persuasive communication materials, use digital and social media platforms effectively, and engage with stakeholders to maximize the impact of their campaigns.
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Placement Year: The program includes a placement year, during which students have the opportunity to work in a professional setting related to social marketing. This placement provides valuable industry experience, allowing students to apply their knowledge and skills in a real-world context, build a professional network, and enhance their employability.
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Ethical and Responsible Marketing: The program emphasizes the importance of ethical and responsible marketing practices in the field of social marketing. Students explore topics such as sustainability, social responsibility, and ethical considerations in campaign design and implementation.
Location
Moulsecoomb - Brighton
Score
IELTS 6.5
Tuition Fee
£ 15462
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 61, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
- International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
- Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
- Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
- Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
The MSc Marketing (Social Marketing) with Placement Year program opens up a range of exciting career opportunities for graduates.
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Social Marketing Manager: Graduates can pursue roles as social marketing managers in nonprofit organizations, government agencies, or social enterprises. They lead and coordinate social marketing campaigns, oversee strategy development, and monitor campaign effectiveness.
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Community Engagement Officer: Graduates can work in community development or social services organizations, engaging with communities to address social issues. They collaborate with stakeholders, design and implement marketing campaigns, and empower communities to create positive change.
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Health Promotion Specialist: Graduates can specialize in health promotion, working in public health organizations, healthcare settings, or research institutes. They develop and implement campaigns that promote healthy behaviors, raise awareness of health issues, and improve public health outcomes.
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Social Impact Analyst: Graduates can work as social impact analysts, evaluating the effectiveness and impact of social marketing initiatives. They assess campaign outcomes, measure behavior change, and provide insights and recommendations for future campaigns.
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Marketing Consultant: Graduates can work as marketing consultants, specializing in social marketing. They provide strategic advice to organizations on how to effectively use marketing techniques to address social issues and achieve their social impact goals.
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Researcher or Academic: Graduates can pursue research or academic careers, contributing to the field of social marketing through research, teaching, and consultancy. They may work in universities, research institutes, or think tanks, advancing knowledge and understanding of social marketing.
