MSc Construction Project Management
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BA (Hons) Business with Marketing (with Professional Placement)
City Centre
INTAKE: September
Program Overview
The BA (Hons) Business with Marketing (with Professional Placement) program at Birmingham City University offers students an enriching combination of business management principles and specialized marketing expertise, enhanced by a professional placement year. This innovative program equips students with essential skills in strategic business planning, market analysis, consumer behavior, digital marketing, and brand management. The addition of a professional placement year allows students to gain valuable industry experience, apply theoretical knowledge in real-world settings, and build professional networks. Through a blend of academic study, practical projects, and industry engagement, students develop the competencies needed to excel in dynamic business environments and pursue successful careers in marketing and related fields.
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Integrated Business and Marketing Curriculum: The BA (Hons) Business with Marketing (with Professional Placement) program integrates core business management concepts with specialized marketing modules. Students study topics such as economics, finance, operations management, and organizational behavior alongside marketing strategy, market research, and digital marketing techniques.
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Marketing Strategy and Planning: Marketing-focused modules emphasize strategic marketing planning, market segmentation, and brand development. Students learn to create comprehensive marketing strategies aligned with business objectives, incorporating market research, competitive analysis, and consumer insights.
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Consumer Behavior and Market Analysis: The curriculum explores theories of consumer behavior and market analysis techniques. Students examine factors influencing consumer purchasing decisions, trends in market demand, and the impact of digital technologies on consumer engagement. They develop skills in interpreting market data and applying insights to marketing strategies.
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Digital Marketing and Social Media Management: With the increasing importance of digital technologies, students gain expertise in digital marketing strategies and social media management. They explore digital platforms, content marketing, search engine optimization (SEO), and social media analytics, learning to leverage digital tools for effective marketing campaigns.
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Professional Placement Year: One of the key features of this program is the professional placement year, where students undertake a paid placement in a business or marketing role. The placement year provides hands-on experience, allowing students to apply classroom learning to practical situations, develop professional skills, and enhance their employability upon graduation.
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Professional Development and Industry Engagement: Birmingham City University emphasizes professional development and industry engagement throughout the program. Students participate in workshops, seminars, and networking events with industry professionals. They receive guidance on career readiness, job applications, and interview skills to prepare for successful placements and future careers.
Location
City Centre
Score
IELTS: 6
Tuition Fee
£ 13980
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are required to have completed their secondary education with a minimum academic achievement of 60-65% or above.
English Language Proficiency:
- IELTS: Overall score of 6.0, with no individual component below 5.5.
- TOEFL (iBT): Overall TOEFL score of 80.
- PTE Academic: Overall PTE score of 64.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
These scholarships provide opportunities for talented students to pursue their studies at Birmingham City University
Vice-Chancellor's International Scholarship:This scholarship is available to international students applying for full-time undergraduate or postgraduate programs at Birmingham City University.The scholarship covers a portion of the tuition fees, providing a financial boost to successful applicants.Eligibility criteria, application deadlines, and the scholarship amount may vary, so it is important to check the university's official website for the most up-to-date information.
Academic Merit Scholarship:Birmingham City University offers the Academic Merit Scholarship to high-achieving international students who demonstrate exceptional academic performance.The scholarship is available for both undergraduate and postgraduate programs.Eligibility criteria, application procedures, and the scholarship amount may differ based on the level of study and program, so it is advisable to visit the university's official website for specific details.
Country-Specific Scholarships:Birmingham City University provides scholarships specifically tailored to students from certain countries or regions.These scholarships aim to promote diversity and cultural exchange, and the eligibility criteria, application requirements, and scholarship amounts can vary depending on the country or region.International students should check the university's website or contact the admissions office to find out if there are any country-specific scholarships available for their nationality.
External Scholarships and Funding:Birmingham City University also encourages international students to explore external scholarship opportunities offered by governmental and non-governmental organizations, as well as corporate sponsors.The university's dedicated scholarship and funding team can provide guidance and support in identifying and applying for external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of Birmingham City University's BA (Hons) Business with Marketing (with Professional Placement) program are well-prepared for a wide range of exciting career opportunities in business, marketing, and related fields. The inclusion of a professional placement year enhances graduates' employability and provides valuable industry experience, making them attractive candidates for entry-level and mid-level positions.
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Marketing Executive/Manager: Graduates can pursue roles as marketing executives or managers in corporate marketing departments, marketing agencies, or digital marketing firms. They develop and implement marketing strategies, manage advertising campaigns, and analyze market trends to drive business growth.
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Digital Marketing Specialist: With expertise in digital marketing, graduates can specialize as digital marketing specialists, focusing on online marketing channels such as social media, content marketing, email marketing, and search engine optimization (SEO). They optimize digital campaigns to reach target audiences and achieve marketing objectives.
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Market Research Analyst: Graduates interested in market research can work as market research analysts, conducting consumer surveys, analyzing data, and providing insights to support strategic decision-making. Market research analysts help businesses understand market trends, customer preferences, and competitive landscapes.
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Brand Manager: Brand management is another promising career path for graduates. Brand managers develop and execute brand strategies, oversee product launches, and manage brand communications to enhance brand awareness and loyalty.
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Advertising Account Executive: Graduates can work as advertising account executives in advertising agencies, collaborating with clients and creative teams to develop and implement advertising campaigns. They manage client relationships, budgets, and campaign delivery to meet client objectives.
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Sales and Business Development: Graduates with business acumen can pursue sales roles or business development positions. They identify sales opportunities, build relationships with clients, and negotiate contracts to drive revenue growth for organizations.
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E-commerce Manager: Given the growth of e-commerce, graduates can specialize in e-commerce management, overseeing online store operations, optimizing user experience, and implementing digital marketing strategies to increase online sales and conversions.
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Public Relations (PR) Specialist: Graduates interested in communication and media relations can work as PR specialists, crafting press releases, managing media inquiries, and enhancing organizational reputation through strategic PR campaigns.
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Marketing Consultant/Advisor: Some graduates choose to work as marketing consultants or advisors, providing strategic advice and solutions to businesses seeking to improve their marketing effectiveness, brand positioning, and customer engagement.
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Entrepreneurship and Startups: Graduates may pursue entrepreneurial ventures, leveraging their business and marketing skills to launch startups or develop innovative business ideas. They identify market opportunities, build business plans, and create value in competitive markets.
