MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
MSc Marketing (Social Marketing)
Moulsecoomb - Brighton
INTAKE: Jan & Sept
Program Overview
The MSc Marketing (Social Marketing) program at the University of Brighton is designed to equip students with the knowledge and skills to drive positive social change through effective marketing strategies. The program focuses on the application of marketing principles to address social issues, promote behavior change, and create a positive impact on individuals and communities. Students gain a deep understanding of social marketing concepts, theories, and practices, and develop the practical skills needed to design, implement, and evaluate social marketing campaigns.
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Social Marketing Principles: The program covers the core principles and theories of social marketing, including understanding target audiences, behavior change theories, segmentation, and developing effective social marketing strategies. Students learn how to apply marketing techniques to address social issues and promote socially desirable behaviors.
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Ethical and Sustainable Marketing: The program emphasizes the importance of ethical and sustainable marketing practices in the context of social marketing. Students explore topics such as corporate social responsibility, social impact assessment, and the role of marketing in advancing social and environmental sustainability.
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Behavior Change Communication: Students learn how to develop persuasive communication strategies to influence behavior change in target audiences. They explore various communication channels and techniques, including social media, public relations, and community engagement, to effectively deliver social marketing messages.
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Research and Evaluation: The program equips students with research skills to understand social issues, conduct audience research, and evaluate the effectiveness of social marketing campaigns. They learn how to collect and analyze data, measure impact, and make evidence-based decisions to improve campaign outcomes.
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Collaboration and Partnerships: The program encourages collaboration with external organizations and community stakeholders to address real-world social issues. Students have opportunities to work on live projects and engage with industry professionals, gaining practical experience and building valuable networks.
Location
Moulsecoomb - Brighton
Score
IELTS 6.5
Tuition Fee
£ 15462
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 61, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
- Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
- International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
- Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
- Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
- Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc Marketing (Social Marketing) program have diverse career prospects in the field of social marketing.
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Social Marketing Manager: Graduates can pursue roles as social marketing managers in nonprofit organizations, government agencies, or social enterprises. They develop and implement social marketing strategies to address specific social issues, promote behavior change, and improve social well-being.
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Public Health Campaign Coordinator: Graduates can work in public health organizations, designing and coordinating campaigns to raise awareness about health-related issues and promote healthy behaviors. They collaborate with healthcare professionals, community organizations, and policymakers to create impactful campaigns.
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Behavior Change Specialist: Graduates can specialize in behavior change, working as consultants or researchers to develop interventions that encourage positive behaviors. They may focus on areas such as sustainable living, healthy lifestyles, or social responsibility.
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Community Engagement Officer: Graduates can work in community development or social services organizations, engaging with communities to address social issues. They design and implement marketing campaigns that empower communities, foster social cohesion, and drive positive change.
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Social Impact Analyst: Graduates can work as social impact analysts, assessing the effectiveness and impact of social marketing initiatives. They evaluate campaign outcomes, measure behavior change, and provide recommendations for improving future campaigns.
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Researcher or Academic: Graduates can pursue research or academic careers, contributing to the field of social marketing through research, teaching, and consultancy. They may work in universities, research institutes, or think tanks, advancing knowledge and best practices in social marketing.
