BA (Hons) Mass Communication with Public Relations with placement

Northumbria - City Campus

 

INTAKE: September

Program Overview

Northumbria University, located in Newcastle upon Tyne, UK, offers a BA (Hons) Mass Communication with Public Relations program. This undergraduate degree aims to equip students with comprehensive knowledge and practical skills in mass communication and public relations, preparing them for diverse career opportunities in the rapidly evolving media landscape.

Curriculum: The curriculum of the BA (Hons) Mass Communication with Public Relations program at Northumbria University is designed to provide students with a balanced blend of theoretical insights and hands-on practical experience. Courses cover a wide range of subjects including media studies, journalism, public relations strategies, communication theories, digital media, and social media management. Students also have the opportunity to engage in practical projects, internships, and industry placements to apply their learning in real-world settings.

Research Focus: Northumbria University has a strong research focus in the field of media and communication studies. Faculty members are actively involved in cutting-edge research projects exploring various aspects of mass communication, public relations, media ethics, and digital media trends. Students in the BA (Hons) Mass Communication with Public Relations program have the opportunity to engage with research initiatives, collaborate with faculty members on projects, and contribute to the advancement of knowledge in the field.

Industry Engagement: The university maintains robust connections with industry partners, ensuring that the BA (Hons) Mass Communication with Public Relations program remains relevant and responsive to the needs of the media and communications industry. Students benefit from guest lectures, workshops, and networking events featuring professionals from leading media organizations, public relations agencies, and communication firms. Additionally, the program offers industry placements where students can gain valuable hands-on experience and forge connections for future career opportunities.

Global Perspective: Northumbria University takes pride in its diverse and inclusive learning environment, which fosters a global perspective among students. The BA (Hons) Mass Communication with Public Relations program encourages students to explore global issues, cultural differences, and international communication dynamics. Opportunities for international study exchanges, collaborative projects with students from other countries, and participation in global media conferences enrich students' understanding of global media landscapes and prepare them for careers in an increasingly interconnected world.

Pollster Education

Location

Northumbria - City Campus

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 17500

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency: 

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • PTE: A minimum overall score of 54 with no individual score below 51.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.

Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.

Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.

External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.

Graduates of the BA (Hons) Mass Communication with Public Relations program at Northumbria University are well-equipped with the skills and knowledge to pursue diverse career paths in the fields of media, communication, and public relations.

Public Relations Specialist: Graduates can embark on careers as public relations specialists, working for public relations agencies, corporations, non-profit organizations, or government agencies. They are responsible for managing communication between their clients or organizations and the public, crafting press releases, organizing events, and maintaining positive media relations.

Media Relations Manager: Media relations managers work within organizations to build and maintain relationships with journalists and media outlets. They coordinate press coverage, handle media inquiries, and develop strategies to enhance the organization's public image through media channels.

Social Media Manager: With the rise of social media platforms, there is a growing demand for social media managers who can create and implement social media strategies to engage audiences, build brand awareness, and drive traffic to websites. Graduates can pursue roles in social media management within companies, agencies, or as freelancers.

Corporate Communications Specialist: Corporate communications specialists are responsible for managing internal and external communications for organizations. They develop communication strategies, create content for newsletters, websites, and other communication channels, and ensure consistent messaging across all platforms.

Digital Marketing Specialist: The digital landscape continues to evolve, creating opportunities for graduates to work as digital marketing specialists. They develop and implement digital marketing campaigns, analyze data to measure campaign effectiveness, and optimize strategies to reach target audiences online.

Content Creator/Writer: Graduates with strong writing skills can pursue careers as content creators, copywriters, or content marketers. They produce engaging written content for websites, blogs, social media, and other digital platforms to attract and retain audiences.

Event Coordinator: Event coordination is another potential career path for graduates, particularly those with a knack for organization and creativity. Event coordinators plan and execute events such as conferences, product launches, and promotional events, managing logistics, budgets, and communications to ensure successful outcomes.

Media Producer: Graduates interested in the production side of media can explore roles as media producers, where they oversee the creation of multimedia content such as videos, podcasts, or interactive media. They may work for production companies, advertising agencies, or in-house production teams for brands or organizations.

Market Research Analyst: Market research analysts gather and analyze data to help organizations understand consumer behavior, market trends, and competitive landscapes. They use this information to inform marketing strategies, product development, and business decisions.

Freelance Consultant: Some graduates may choose to work as freelance consultants, offering their expertise in media, communication, and public relations to clients on a project basis. This allows for flexibility and autonomy in choosing projects and managing workload.


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