MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication with Advertising with study abroad
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Mass Communication with Advertising program with study abroad option at Northumbria University, UK, offers students a comprehensive exploration of mass communication principles with a specialized focus on advertising strategies and practices in an international context. This program is designed to provide students with a solid foundation in media studies, advertising theory, consumer behavior, branding, and digital marketing, while also offering opportunities for international experience and cultural immersion. Through a combination of academic study, practical training, and study abroad opportunities, students develop critical thinking, creative problem-solving, and intercultural competence essential for careers in the global advertising and media industry.
Curriculum: The curriculum of the BA (Hons) Mass Communication with Advertising program is structured to cover key areas of mass communication and advertising, including advertising principles, media planning, creative advertising techniques, digital marketing strategies, and cross-cultural communication. Students engage in a variety of coursework that combines theoretical concepts with hands-on practical experience, such as advertising campaign development, copywriting, design principles, and media analysis. The program also encourages interdisciplinary learning and fosters creativity and innovation in advertising and media production.
Research Focus: Northumbria University promotes a research-focused approach within its BA (Hons) Mass Communication with Advertising program, encouraging students to critically examine advertising practices, media representations, and consumer responses in local and global contexts. Students have the opportunity to undertake independent research projects, participate in research seminars and workshops, and collaborate with faculty members on research initiatives. Through research activities, students develop analytical skills, media literacy, and a deeper understanding of the social, cultural, and ethical dimensions of advertising and media consumption.
Industry Engagement: The university maintains strong connections with advertising agencies, marketing firms, media companies, and digital marketing agencies, offering students valuable opportunities for industry engagement and professional development. Industry placements provide students with hands-on experience in real-world advertising environments, allowing them to apply their knowledge and skills in advertising campaign development, client management, and creative strategy. Guest lectures, industry projects, and networking events further enhance students' industry engagement and prepare them for successful careers in the advertising industry.
Global Perspective: Northumbria University promotes a global perspective within its BA (Hons) Mass Communication with Advertising program, recognizing the importance of understanding advertising and media practices in diverse cultural and international contexts. Study abroad opportunities allow students to immerse themselves in different cultural and media environments, gaining insights into global advertising trends, consumer behaviors, and communication strategies. By studying abroad, students develop cross-cultural competence, adaptability, and a broader understanding of advertising issues and practices in a global context, preparing them for careers in the global advertising industry.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of Northumbria University's BA (Hons) Mass Communication with Advertising program with a study abroad experience have a diverse array of career opportunities available to them in the global advertising and media industry. The combination of academic knowledge, practical skills gained through study abroad, and cross-cultural competence equips graduates for dynamic and fulfilling career paths.
International Advertising Account Executive/Manager: Graduates may pursue roles as international advertising account executives or managers, working for advertising agencies or multinational corporations. They collaborate with clients, develop advertising strategies, manage project timelines and budgets, and oversee the execution of advertising campaigns across different markets and cultures.
Global Brand Strategist/Consultant: Some graduates may work as global brand strategists or consultants, advising companies on branding strategies, market positioning, and brand management in international markets. They conduct market research, analyze consumer behavior, and develop brand strategies to enhance brand equity and global competitiveness.
Cross-Cultural Marketing Specialist: Graduates may specialize in cross-cultural marketing, working for global companies or marketing agencies. They develop marketing strategies that resonate with diverse cultural audiences, adapt marketing messages and campaigns for different markets, and ensure cultural sensitivity and relevance in marketing communications.
International Digital Marketing Manager: With the increasing importance of digital media, graduates may pursue roles as international digital marketing managers, overseeing digital marketing campaigns across multiple countries and regions. They develop digital marketing strategies, manage online advertising platforms, and analyze digital metrics to optimize campaign performance.
Global Media Planner/Buyer: Some graduates may work as global media planners or buyers, responsible for planning and purchasing advertising space or airtime across various media channels and markets. They analyze audience demographics, negotiate advertising rates, and optimize media strategies to reach target audiences effectively in different cultural contexts.
International Public Relations Specialist: Graduates may transition into international public relations roles, managing global PR campaigns, media relations, and corporate communications for multinational corporations or global brands. They develop PR strategies, handle media inquiries, and cultivate positive relationships with international stakeholders and media outlets.
Cultural Intelligence Analyst: Some graduates may work as cultural intelligence analysts, helping companies understand cultural nuances and consumer behaviors in different markets. They conduct cultural research, provide insights into cultural trends and preferences, and advise companies on cross-cultural communication and marketing strategies.
Global Advertising Creative Director: Graduates with a creative flair may pursue roles as global advertising creative directors, leading creative teams and developing innovative advertising concepts and campaigns for global brands. They oversee the artistic direction, messaging, and execution of advertising materials, ensuring creative excellence and cultural relevance.
International Market Research Analyst: Graduates may work as international market research analysts, conducting market research studies and consumer surveys to gather insights into international markets and consumer preferences. They analyze market trends, competitor strategies, and consumer behavior to inform marketing and advertising strategies in global markets.
International Media Relations Manager: Some graduates may work as international media relations managers, responsible for managing media relations and communications for multinational corporations, government agencies, or non-profit organizations. They handle media inquiries, prepare press releases, and coordinate media events to maintain positive media coverage and enhance organizational reputation.
