MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication with Advertising with placement
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Mass Communication with Advertising program with placement at Northumbria University, UK, offers students a comprehensive understanding of mass communication principles with a specific focus on advertising strategies and practices. This program is designed to provide students with a blend of theoretical knowledge and practical skills required for successful careers in advertising, marketing, and related fields. Through a combination of academic study, practical training, and industry placements, students develop critical thinking, creative problem-solving, and professional competencies necessary for navigating the dynamic landscape of advertising and media.
Curriculum: The curriculum of the BA (Hons) Mass Communication with Advertising program covers a broad spectrum of topics relevant to advertising and mass communication, including advertising principles, consumer behavior, market research, branding, media planning, digital marketing, and creative advertising techniques. Students engage in coursework that combines theoretical foundations with hands-on practical experience, such as advertising campaign development, copywriting, design principles, and media buying strategies. The program also emphasizes critical analysis of advertising messages, ethical considerations, and the impact of advertising on society.
Research Focus: Northumbria University promotes a research-focused approach within its BA (Hons) Mass Communication with Advertising program, encouraging students to engage critically with advertising theories, practices, and effects. Students have the opportunity to undertake independent research projects, participate in research seminars and workshops, and collaborate with faculty members on research initiatives. Through research activities, students develop analytical skills, media literacy, and a deeper understanding of advertising strategies and their influence on consumer behavior and society.
Industry Engagement: The university maintains strong connections with advertising agencies, marketing firms, creative studios, media companies, and digital marketing agencies, offering students valuable opportunities for industry engagement and professional development. Industry placements provide students with hands-on experience in real-world advertising environments, allowing them to apply their knowledge and skills in advertising campaign development, client management, and creative strategy. Guest lectures, industry projects, and networking events further enhance students' industry engagement and prepare them for successful careers in the advertising industry.
Global Perspective: Northumbria University promotes a global perspective within its BA (Hons) Mass Communication with Advertising program, recognizing the globalized nature of advertising and marketing in the contemporary media landscape. Students have the opportunity to study global advertising trends, cross-cultural consumer behavior, and international advertising campaigns, gaining insights into advertising practices and strategies across different cultures and markets. Study abroad opportunities, exchange programs, and collaborative projects with international partners further enhance students' global perspective and cultural competence, preparing them for careers in the global advertising industry.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of Northumbria University's BA (Hons) Mass Communication with Advertising program with placement have a wide array of career opportunities available to them in the dynamic and evolving field of advertising and marketing. Equipped with a combination of academic knowledge, practical skills, and industry experience gained through placements, graduates are well-prepared to pursue various roles across different sectors of the advertising industry.
Advertising Account Executive/Manager: Graduates may work as advertising account executives or managers in advertising agencies, overseeing client accounts, developing advertising campaigns, and managing client relationships. They collaborate with creative teams, media planners, and clients to ensure that advertising campaigns meet client objectives and deliver results.
Media Planner/Buyer: Some graduates pursue careers as media planners or buyers, responsible for selecting and purchasing advertising space or airtime across various media channels. They analyze audience demographics, negotiate media rates, and develop media strategies to reach target audiences effectively.
Creative Director/Copywriter/Art Director: Graduates may work in creative roles within advertising agencies, serving as creative directors, copywriters, or art directors. They conceptualize and develop creative ideas for advertising campaigns, write compelling ad copy, and design visual elements to communicate messages effectively to target audiences.
Digital Marketing Specialist: Some graduates specialize in digital marketing, working for marketing agencies, brands, or digital media companies. They develop and execute digital marketing campaigns, optimize online presence through SEO and SEM strategies, and engage with audiences through social media, email marketing, and content marketing.
Brand Manager/Brand Strategist: Graduates may work as brand managers or brand strategists, responsible for developing and implementing brand strategies for companies or products. They conduct market research, identify target audiences, and develop brand positioning, messaging, and visual identity to create strong brand awareness and loyalty.
Social Media Manager/Content Creator: Some graduates pursue careers as social media managers or content creators, managing social media accounts, creating engaging content, and interacting with audiences across various social media platforms. They develop social media strategies, monitor trends, and analyze engagement metrics to optimize social media performance.
Market Research Analyst: Graduates may work as market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor activities. They conduct surveys, interviews, and focus groups to gather insights, and provide recommendations for marketing strategies, product development, and brand positioning.
Public Relations Specialist: Some graduates specialize in public relations, working for PR agencies, corporations, or non-profit organizations. They develop PR campaigns, manage media relations, write press releases, and handle crisis communications to maintain positive public perception and enhance brand reputation.
Content Marketing Manager: Graduates may work as content marketing managers, developing content strategies and overseeing content creation for brands or organizations. They create engaging content such as articles, videos, infographics, and podcasts to attract and retain audiences and drive brand engagement and conversion.
Marketing Communications Manager: Some graduates pursue careers as marketing communications managers, responsible for coordinating and integrating marketing communications efforts across various channels. They develop integrated marketing communications plans, manage advertising, PR, and promotional activities, and ensure consistency in messaging and branding.
