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BA (Hons) Mass Communication with study abroad
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Mass Communication program with study abroad option at Northumbria University, UK, offers students a comprehensive exploration of the theory, practice, and global context of mass communication. This program is designed to provide students with a solid foundation in media studies, journalism, public relations, advertising, and digital media, while also offering opportunities for international experience and cultural immersion. Through a combination of academic study, practical training, and study abroad opportunities, students develop critical thinking, intercultural competence, and a global perspective essential for careers in the rapidly evolving media industry.
Curriculum: The curriculum of the BA (Hons) Mass Communication program is structured to cover key areas of mass communication, including media theory, media ethics, media law, digital media production, journalism practices, public relations strategies, and advertising principles. Students engage in a variety of coursework that combines theoretical concepts with hands-on practical experience, such as media writing, multimedia storytelling, media research methods, and media analysis. The program also encourages interdisciplinary learning and fosters creativity and innovation in media production and communication.
Research Focus: Northumbria University promotes a research-focused approach within its BA (Hons) Mass Communication program, encouraging students to critically examine media practices, representations, and effects. Students have the opportunity to undertake independent research projects, participate in research seminars and workshops, and collaborate with faculty members on research initiatives. Through research activities, students develop analytical skills, media literacy, and a deeper understanding of the social, cultural, and political dimensions of mass communication in local and global contexts.
Industry Engagement: The university maintains strong connections with media organizations, broadcasting companies, advertising agencies, public relations firms, and digital media companies, offering students valuable opportunities for industry engagement and professional development. Guest lectures, industry projects, and networking events provide students with insights into current industry trends, practices, and career pathways. Study abroad experiences further enhance students' industry engagement by exposing them to different media landscapes, cultural practices, and professional norms in global media markets.
Global Perspective: Northumbria University promotes a global perspective within its BA (Hons) Mass Communication program, recognizing the interconnectedness of media and communication in the globalized world. Study abroad opportunities allow students to immerse themselves in different cultural and media environments, gaining insights into diverse media practices, audience behaviors, and communication dynamics. By studying abroad, students develop cross-cultural competence, adaptability, and a broader understanding of media issues and trends in a global context, preparing them for careers in an increasingly interconnected and multicultural media industry.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of Northumbria University's BA (Hons) Mass Communication program with a study abroad experience have a wide range of career opportunities available to them in various sectors of the media and communication industry, both domestically and internationally. The combination of academic knowledge, practical experience gained through study abroad, and cross-cultural competence equips graduates for diverse and rewarding career paths.
International Correspondent/Journalist: Many graduates pursue careers as international correspondents or journalists, reporting on global events and issues for international news organizations, newspapers, magazines, or online media outlets. They travel to different countries, conduct interviews, and produce news stories, features, or documentaries for global audiences.
Global Media Strategist/Consultant: Some graduates work as global media strategists or consultants, advising multinational corporations, international organizations, or governments on media and communication strategies in global markets. They analyze international media trends, develop cross-cultural communication strategies, and manage global media campaigns.
Cross-Cultural Communication Specialist: Graduates may specialize in cross-cultural communication, working for multinational corporations, non-profit organizations, or intergovernmental agencies. They facilitate communication and collaboration across cultural and linguistic barriers, develop cultural sensitivity training programs, and foster intercultural understanding and cooperation.
International Public Relations Manager: Some graduates pursue careers in international public relations, managing communication campaigns, media relations, and reputation management for global clients or brands. They develop global PR strategies, coordinate with international stakeholders, and navigate cultural nuances and sensitivities in different markets.
Digital Media Producer/Content Creator: Graduates may work as digital media producers or content creators for global digital platforms, social media networks, or digital marketing agencies. They create multimedia content, manage digital campaigns, and engage with global audiences through digital storytelling, video production, or social media marketing.
Global Advertising Executive/Creative: Some graduates specialize in global advertising, working for international advertising agencies, creative studios, or global brands. They develop creative advertising concepts, design global ad campaigns, and execute marketing strategies to reach diverse audiences across different markets.
International Media Research Analyst: Graduates may work as media research analysts for international media companies, market research firms, or advertising agencies. They analyze global media trends, conduct audience research, and provide insights and recommendations for global media planning and advertising strategies.
Cultural Diplomacy Officer: Some graduates pursue careers in cultural diplomacy, working for government agencies, cultural institutions, or diplomatic missions. They organize cultural exchange programs, international festivals, and cultural events to promote cross-cultural understanding and foster positive international relations.
International Development Communicator: Graduates may work in international development, using communication and media strategies to support development initiatives and humanitarian efforts in different parts of the world. They work for NGOs, aid organizations, or international development agencies, raising awareness, mobilizing support, and advocating for social change.
Global Media Educator/Trainer: Some graduates may choose to work as media educators or trainers, teaching courses on media studies, journalism, or communication in international universities, colleges, or training institutes. They contribute to building media literacy, critical thinking, and professional skills among students from diverse cultural backgrounds.
