MSc International Hospitality and Tourism Management
The MSc International Hospitality and Tourism Management program at Northumbria Univers...
BA (Hons) Mass Communication with placement
Northumbria - City Campus
INTAKE: September
Program Overview
The BA (Hons) Mass Communication program with placement at Northumbria University, UK, offers students a comprehensive understanding of the theory and practice of mass communication in the contemporary media landscape. This program is designed to equip students with the knowledge, skills, and practical experience necessary for successful careers in various fields of media and communication. Through a combination of academic study, practical training, and industry placements, students develop critical thinking, creative expression, and professional competencies essential for navigating the dynamic and evolving media industry.
Curriculum: The curriculum of the BA (Hons) Mass Communication program covers a wide range of topics relevant to the field of media and communication, including journalism, broadcasting, digital media, public relations, advertising, and media law and ethics. Students engage in coursework that combines theoretical foundations with practical skills development, including media production, content creation, audience analysis, and media management. The program also emphasizes research methods, critical analysis, and ethical considerations in media practice, preparing students for the challenges and opportunities of working in the media industry.
Research Focus: Northumbria University promotes a research-focused approach within its BA (Hons) Mass Communication program, encouraging students to explore and engage with current issues, trends, and debates in media and communication studies. Students have the opportunity to undertake independent research projects, participate in research seminars and workshops, and collaborate with faculty members on research initiatives. Through research activities, students develop analytical skills, media literacy, and a deeper understanding of the social, cultural, and political implications of media practices and representations.
Industry Engagement: The university maintains strong connections with media organizations, broadcasting companies, advertising agencies, public relations firms, and digital media companies, offering students valuable opportunities for industry engagement and professional development. Industry placements provide students with hands-on experience in real-world media environments, allowing them to apply their knowledge and skills in professional settings, build professional networks, and gain insights into industry practices and trends. Guest lectures, industry projects, and networking events further enhance students' industry engagement and prepare them for successful careers in the media industry.
Global Perspective: Northumbria University promotes a global perspective within its BA (Hons) Mass Communication program, recognizing the increasingly interconnected nature of media and communication in the globalized world. Students have the opportunity to study global media systems, cross-cultural communication, and international media trends, gaining insights into media practices and representations across different cultures and regions. The program also offers international study opportunities, exchange programs, and collaborative projects with international partners, allowing students to develop cross-cultural competence and a global mindset essential for working in diverse media environments.
Location
Northumbria - City Campus
Score
IELTS 6
Tuition Fee
£ 17500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Northumbria University provides support and opportunities for international students to pursue their education. The university offers a range of scholarships specifically designed to assist international students with their tuition fees and living expenses. These scholarships recognize academic excellence, leadership potential, and contribution to the community.
Northumbria Global Scholarship: The Northumbria Global Scholarship is a merit-based scholarship available to international undergraduate and postgraduate students. It provides a partial tuition fee reduction of up to £6,000 for the first year of study. The scholarship is awarded based on academic achievement, and applicants are automatically considered upon applying for a full-time course at Northumbria University.
Country-Specific Scholarships: Northumbria University also offers scholarships specific to certain countries or regions. These scholarships aim to attract high-achieving students from specific countries or regions and provide financial support for their studies at Northumbria University. The eligibility criteria and application process vary depending on the specific scholarship.
External Scholarships: International students may be eligible for external scholarships provided by government bodies, organizations, or foundations in their home countries. These scholarships are external to the university but can be used to support studies at Northumbria University.
Graduates of Northumbria University's BA (Hons) Mass Communication program with placement have a wide range of exciting career opportunities available to them in the diverse and dynamic field of media and communication. The combination of academic knowledge, practical experience gained through placements, and professional skills development prepares graduates for success in various roles within the media industry and related fields.
Journalist/Reporter: Graduates may pursue careers as journalists or reporters, working for newspapers, magazines, online media outlets, or broadcast news organizations. They research and report on news stories, conduct interviews, write articles, and present news stories to the public through various media platforms.
Broadcast Presenter: Some graduates choose to work as broadcast presenters, hosting radio or television programs on topics such as news, current affairs, entertainment, or lifestyle. They engage with audiences, interview guests, and deliver content in an engaging and informative manner.
Digital Content Creator: Graduates may work as digital content creators, producing multimedia content for online platforms such as websites, social media channels, podcasts, or streaming services. They create videos, articles, podcasts, or social media posts to inform, entertain, or engage audiences online.
Public Relations Specialist: Some graduates specialize in public relations (PR), working for PR agencies, corporations, non-profit organizations, or government agencies. They develop communication strategies, manage media relations, and create promotional campaigns to enhance the reputation and image of their clients.
Advertising Executive: Graduates may work in advertising, creating and managing advertising campaigns for brands, products, or services. They develop creative concepts, design advertisements, and plan media placements to reach target audiences and achieve marketing objectives.
Social Media Manager: Some graduates work as social media managers, overseeing the social media presence of organizations, brands, or public figures. They develop social media strategies, create content, engage with followers, and analyze social media metrics to optimize performance.
Media Production Coordinator: Graduates may work as media production coordinators, coordinating the production process for television programs, films, documentaries, or digital media projects. They liaise with producers, directors, talent, and crew members to ensure the smooth execution of production schedules and budgets.
Content Strategist: Some graduates specialize in content strategy, working for media companies, digital agencies, or content marketing firms. They develop content strategies, conduct audience research, and create editorial calendars to guide the creation and distribution of content across various platforms.
Event Planner: Graduates may work as event planners or coordinators, organizing and managing events such as conferences, festivals, product launches, or promotional events for media organizations, corporations, or non-profit organizations.
Media Researcher/Analyst: Some graduates pursue careers in media research or analysis, working for market research firms, media monitoring companies, or media organizations. They conduct research, analyze audience data, and provide insights to inform media strategies, programming decisions, and advertising campaigns.
