MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
MSc Marketing (International Marketing) with placement year
Moulsecoomb - UK
INTAKE: September
Program Overview
The MSc Marketing (International Marketing) program at the University of Brighton is designed to equip students with the knowledge and skills to excel in the dynamic field of international marketing. The program provides a comprehensive understanding of marketing strategies, consumer behavior, market research, and global marketing trends. Students gain practical experience through a placement year, where they have the opportunity to apply their learning in a real-world setting. The program combines academic rigor with practical relevance, preparing students for successful careers in international marketing.
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Core Marketing Concepts: The program covers essential marketing concepts, including strategic marketing planning, brand management, digital marketing, and consumer behavior. Students learn how to develop effective marketing strategies that cater to diverse international markets.
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International Marketing Focus: The program places a specific emphasis on international marketing, enabling students to understand the complexities of conducting marketing activities in a global context. They explore topics such as global market entry strategies, international branding, cross-cultural marketing, and managing international marketing campaigns.
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Market Research and Analytics: Students learn how to conduct market research and utilize data analytics to gain insights into consumer preferences, market trends, and competitive landscapes. They develop skills in data collection, analysis, and interpretation, which are crucial for making informed marketing decisions.
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Digital Marketing and Social Media: The program explores the role of digital technologies and social media in international marketing. Students learn how to leverage digital platforms for effective marketing communication, customer engagement, and brand building in the global marketplace.
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Industry Collaboration and Placement Year: The program offers a placement year, allowing students to gain valuable industry experience and apply their marketing knowledge in a professional setting. This hands-on experience enhances their practical skills, industry network, and employability upon graduation.
Location
Moulsecoomb - UK
Score
IELTS 6.5
Tuition Fee
£ 15462
Postgraduate Entry Requirements:
- Academic Qualifications: International students applying for postgraduate programs at the University of Brighton are required to hold a bachelor's degree or equivalent qualification from a recognized institution. The minimum required percentage may vary depending on the program. Generally, a minimum of 60% or above is expected.
- English Language Proficiency:
- IELTS: A minimum overall score of 6.5, with no individual component score below 6.
- TOEFL: A minimum overall score of 85, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 61, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
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Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
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International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
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Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
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Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
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Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the MSc Marketing (International Marketing) program have excellent career prospects in the dynamic field of international marketing.
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International Marketing Manager: Graduates can pursue roles as international marketing managers in multinational corporations or global marketing agencies. They develop and execute international marketing strategies, manage global marketing campaigns, and oversee the expansion into new international markets.
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Market Research Analyst: Graduates can work as market research analysts, conducting research to identify market trends, consumer insights, and competitive landscapes in international markets. They provide valuable market intelligence to organizations, aiding in strategic decision-making.
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Brand Manager: Graduates can specialize in brand management, working to develop and maintain strong global brands. They create brand strategies, manage brand positioning, and ensure brand consistency across international markets.
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Digital Marketing Specialist: Graduates can pursue careers in digital marketing, focusing on leveraging digital channels and technologies for international marketing campaigns. They develop and implement digital marketing strategies, optimize online presence, and track digital marketing performance.
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International Business Development Manager: Graduates can work as business development managers, focusing on expanding organizations' international presence. They identify new market opportunities, establish partnerships, and develop strategies to enter and penetrate international markets.
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Marketing Consultant: Graduates can work as marketing consultants, providing expertise to businesses on international marketing strategies and market entry plans. They offer guidance on market selection, brand positioning, and marketing communications in diverse cultural contexts.
