BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc Marketing and Digital Analytics
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc in Marketing and Digital Analytics focuses on the intersection of marketing strategies and digital data analysis. Students will gain critical insights into the evolving nature of marketing, learning to design effective campaigns and foster consumer relationships in a digital environment. The program emphasizes the application of data analytics in both B2B and B2C marketing contexts, preparing graduates to navigate and leverage the complexities of the Big Data economy.
Curriculum: The curriculum is structured to build foundational knowledge and skills in marketing and digital analytics. Core modules include "Research Methods for Marketing," "AI for Business," "Digital Economy, Big Data and Platformization," and "Global Marketing and Communications." These modules equip students with the ability to critically evaluate data-driven marketing approaches and develop independent insights into the digital economy. Additionally, students can choose from elective modules such as "Services Management," "Social Marketing for Social Justice," and "Sustainability Marketing, Ethics and CSR," allowing for a tailored learning experience.
Research Focus: The program culminates in a dissertation, offering students the option to undertake a traditional research project or engage in a practical project utilizing open data. This component encourages the application of theoretical knowledge to real-world scenarios, fostering the development of critical thinking and research skills essential for addressing contemporary marketing challenges.
Industry Engagement: Queen Mary's School of Business and Management maintains strong connections with industry professionals, integrating practical insights into the academic environment. The teaching team comprises both academic scholars and visiting lecturers with professional expertise in sectors such as communications, advertising, and public relations. This blend of academic and industry perspectives ensures that students are well-prepared to apply their learning in professional settings.
Global Perspective: Situated in London, a global business hub, Queen Mary University offers students exposure to a diverse and dynamic environment. The program's content reflects this global outlook, examining marketing strategies and consumer behaviors across various cultural contexts. This approach equips students with the skills to operate effectively in international markets, understanding the nuances of global consumer dynamics.
Location
QMUL-Mile End London
Score
IELTS: 6.5
Tuition Fee
£ 28950
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc Marketing and Digital Analytics program at Queen Mary University of London prepares students for a rewarding career in the field of marketing and analytics. Graduates of this program possess a unique blend of marketing knowledge, data analysis skills, and digital expertise, making them highly sought-after professionals in the industry.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, overseeing and implementing digital marketing strategies for companies. They can be responsible for managing online advertising campaigns, optimizing website performance, and leveraging data analytics to drive customer engagement and increase brand visibility. They may work in various industries, including e-commerce, technology, or digital agencies.
Marketing Analyst: Graduates can work as marketing analysts, collecting and analyzing data to evaluate marketing campaigns, consumer behavior, and market trends. They can utilize advanced analytics tools and techniques to extract insights, identify opportunities, and make data-driven recommendations for marketing strategies. They may work for market research firms, consulting companies, or within the marketing departments of organizations.
Data Analyst: With their strong analytical skills, graduates can pursue careers as data analysts, focusing on extracting and interpreting data to support business decision-making. They can work with large datasets, perform statistical analysis, and create visualizations to communicate insights effectively. They may be employed in various sectors, such as marketing, finance, consulting, or technology companies.
Market Research Manager: Graduates can become market research managers, responsible for planning and conducting market research activities. They can design surveys, conduct focus groups, and analyze data to gain insights into consumer preferences, market trends, and competitive landscapes. They may work in market research agencies, consulting firms, or within the marketing departments of organizations.
Digital Analytics Manager: Graduates can pursue careers as digital analytics managers, focusing on measuring and optimizing digital marketing performance. They can implement web analytics tools, track website traffic, and user behavior to assess the effectiveness of online campaigns. They can provide actionable insights to improve website usability, conversion rates, and overall digital marketing strategies.
Social Media Manager: Graduates can work as social media managers, responsible for developing and executing social media strategies to enhance brand presence and engage with target audiences. They can create compelling content, monitor social media channels, analyze performance metrics, and implement data-driven social media campaigns. They may work in advertising agencies, digital marketing firms, or within the marketing departments of companies.
Brand Manager: Graduates can pursue careers as brand managers, focusing on developing and managing brand strategies to create a strong brand identity and increase brand equity. They can conduct market research, analyze consumer behavior, and develop marketing campaigns to enhance brand positioning. They may work in consumer goods companies, advertising agencies, or within the marketing departments of organizations.
Digital Consultant: Graduates can work as digital consultants, providing strategic guidance and expertise to companies in leveraging digital technologies and analytics for marketing success. They can assist organizations in optimizing their digital marketing efforts, implementing data-driven strategies, and staying abreast of the latest industry trends. They may work for consulting firms or as independent consultants.
Marketing Strategy Analyst: Graduates can pursue careers as marketing strategy analysts, focusing on developing and evaluating marketing strategies for organizations. They can analyze market data, conduct competitive analysis, and contribute to the development of marketing plans and campaigns. They may work in marketing departments, consulting firms, or within strategic planning teams.
Entrepreneurship and Startups: Some graduates may choose to start their own marketing-related ventures or work in startups. With their knowledge of marketing strategies, digital analytics, and consumer behavior, they can develop innovative marketing campaigns, create targeted digital experiences, or launch their own digital marketing agencies.
